Burger Bodega X Color Factory Houston

April 13, 2026
Burger Bodega X Color Factory Houston
April 13, 2026

Burger Bodega X Color Factory Houston

Burger Bodega X Color Factory Houston 🌈🔥🍔‍

Take your color adventure out into the city!

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The fun doesn’t stop when you leave our halls. Every ticket to Color Factory Houston includes a digital link to our Houston Color Map, a curated guide to the most vibrant spots in the city.

We are so excited to announce our newest map partner: Burger Bodega!

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Next time you’re exploring the city, head over to Burger Bodega and keep the color adventure going. If you mention Color Factory when ordering any of their famous milkshakes, you’ll receive a special Color Factory-style upgrade.

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Whether you're looking for a colorful weekday escape or a weekend treat, it’s the perfect way to taste the hues of Houston.

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🍔 Burger Bodega 📍4520 Washington Ave.

🌈Color Factory Houston 📍3303 Kirby

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BOOK TICKETS HERE

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Cool Off In Color Summer Pass

April 13, 2026
Cool Off In Color Summer Pass
April 13, 2026

Cool Off In Color Summer Pass

🌈 Cool Off In Color Summer Pass

Introducing: Your All-Access Pass to a Colorful Summer

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Your all-access pass to a Colorful Summer! 

3 Anytime Visits + Palette of Perks! 

Make this summer your brightest one yet with the Cool Off in Color Summer Pass! Dive into a season of endless play with three tickets to use whenever you need a vibrant escape between May 18 and September 30, 2026.

A palette of perks at your fingertips! In addition to your tickets, Cool Off in Color Summer Pass holders receive: 

  • A Colorful Kickoff Kit filled with Color Factory goodies designed to keep the joyful vibes flowing all summer long. ($50+ Retail Value)
  • 20% off in our Color Shop after your visit (on-site only)
  • 50% off one companion ticket per visit - redeemable in-person on the day of your visit. 
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Keep it cool. Keep it colorful. 

BOOK YOUR SUMMER PASS

Offer details: The Cool Off in Color Summer Pass includes three (3) Anytime Tickets per pass holder. Please note that all tickets are non-refundable and non-transferable and IDs will be checked upon entry. All three visits must be redeemed by September 30, 2026. To guarantee entry on your preferred dates, advanced reservations are required and subject to availability. This offer cannot be combined with any other promotions or discounts. Each Summer Pass includes one (1) commemorative welcome gift, available while supplies last, 20% off in our on-site Color Shop (not applicable online), and one (1) 50% Off Companion Ticket per visit redeemable in-person upon arrival.. Additional terms and conditions may apply.

🎡✨Wheelie Good Time Ticket Bundle

April 13, 2026
🎡✨Wheelie Good Time Ticket Bundle
April 13, 2026

🎡✨Wheelie Good Time Ticket Bundle

🎡✨Wheelie Good Time Ticket Bundle

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Buy 3 Anytime Tickets, Get 1 Free + Free Where’s Wheelie Scavenger Hunt!

Roll into the season with your favorite crew and immerse yourselves in the vibrant, high-energy world of Color Factory. Buy 3 Anytime Tickets, Get 1 Free!

The Wheelie Good Time Ticket Bundle includes:

Four Anytime Tickets (for the price of three!)

‍A "Where’s Wheelie" Scavenger Hunt: take your group on a vibrant adventure. Find the hidden Wheelies, win a prize!

Gather your color crew and experience the joy of color before the summer sun sets 2

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BOOK TICKETS HERE

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Offer details: Wheelie Good Time Ticket Bundle: Buy 3 Anytime Tickets, Get 1 Anytime Ticket Free. Your purchase of this bundle includes one "Where’s Wheelie" Scavenger Hunt for your group. Offer valid through September 7th, 2026. No additional promos or discounts can be applied to the bundle. Ts & Cs apply.

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Artechouse x Color Factory New York Experience Bundle

April 13, 2026
Artechouse x Color Factory New York Experience Bundle
April 13, 2026

Artechouse x Color Factory New York Experience Bundle

✨💠🌈Artechouse x Color Factory New York Experience Bundle

For a limited time, ignite your senses with the Artechouse x Color Factory Experience Bundle*. Immerse yourself in the intersection of art, science, and technology at ARTECHOUSE, then dive into a world of joy and play at Color Factory. Two extraordinary destinations. One vibrant journey through the cutting edge of digital art and the magic of color.

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This package includes one (1) Anytime ticket to Color Factory New York and one (1) Anytime ticket to ARTECHOUSE New York.

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*Promotion valid for a limited time on tickets to Color Factory New York and ARTECHOUSE New York. Tickets do not need to be booked and/or used on the same date but must be used within 30 days of purchase. Each bundle is based on availability and is good for one (1) Anytime ticket to Color Factory New York and one (1) Anytime ticket to ARTECHOUSE New York. Ts and Cs apply.

Colors in Bloom 🌷🌸🌵

March 5, 2026
Colors in Bloom 🌷🌸🌵
March 5, 2026

Colors in Bloom 🌷🌸🌵

Spring has arrived at Color Factory! 

Step into our limited-time Colors in Bloom exhibit from February 27 through May 11, 2026. Explore larger-than-life blossoms in our vibrant confetti rooms in homage to our cities' first signs of spring. Add our new Colors in Bloom Scavenger Hunt to your visit and embark on a buzzing quest through our vibrant halls! Match each busy pollinator to the specific flower it helps bloom with our custom sticker sheet—match them all and win a prize! It’s the perfect way to explore our newest floral installation and celebrate the tiny heroes that bring the season to life.

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🏮✨Celebrate Lunar New Year in Red and Gold

February 18, 2026
🏮✨Celebrate Lunar New Year in Red and Gold
February 18, 2026

🏮✨Celebrate Lunar New Year in Red and Gold

🏮✨Find a Golden Ticket, Win a Red + Gold Prize Pack!

A Stroke of Good Fortune

This Lunar New Year, Color Factory is celebrating hues of Red, symbolizing good luck and joy, and Gold, representing prosperity and new beginnings. From February 17 – 23, guests will receive a red envelope for a chance to win an exclusive red-and-gold prize pack!* 

Don’t wait for luck to find you! Come for the tradition, stay for the colorful memories, and may your new year be as bright as our palette.

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🎟️BOOK TICKETS

*Red envelopes available while supplies last from February 17-23, 2026. One prize pack per Golden Ticket winner. Ts and Cs apply.

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Color Factory Introduces Sensory Friendly Hours

February 2, 2026
Color Factory Introduces Sensory Friendly Hours
February 2, 2026

Color Factory Introduces Sensory Friendly Hours

At Color Factory, we strive to make the joy of color as accessible as possible. We believe everyone should be able to experience our vibrant world, which is why we are so proud to introduce Sensory Friendly Hours at all venues.

On the second Thursday of the  month*, we’re making a few thoughtful adjustments to our environment to ensure a calmer, cozy experience for our neurodivergent friends and those with sensory sensitivities.

When:

  • Date: Second Thursday of the month*
  • Time: 3 PM local time until closing

What to expect during Sensory-Sensitive Hours:

  • More Room to Play: Reduced time slot capacity for a spacious, unhurried flow.
  • Softened Surrounds: Reduced lighting and lowered sound levels.
  • Soothing Sounds: A sensory-friendly playlist curated for a calming atmosphere.
  • Your Personal Map: A Sensory Guide to help navigate the experience with ease.
  • Support: We’re proud to be KultureCity certified! KultureCity Sensory Bags are available to borrow, equipped with noise-canceling headphones, fidget tools, and verbal cue cards.

 To prepare guests for their visit, a step-by-step guide to the experience in each city is available on the KultureCity app: 

*Please note that Sensory Friendly Hours are offered on the second Thursday of the month, though they may be unavailable on select dates at select venues. When purchasing your ticket, be sure to book for “Sensory Friendly Hours”. If it does not appear for the date you selected, it is not being offered that day.

Pilates in Full Color at Color Factory Houston

January 30, 2026
Pilates in Full Color at Color Factory Houston
January 30, 2026

Pilates in Full Color at Color Factory Houston

For a limited time, we’re bringing a fresh perspective to your fitness routine at Color Factory Houston! Join us for Pilates in Full Color, an exclusive, beginner-friendly class led by Sharon Warwas of Custom Fit Pilates right here in our vibrant halls.

Limited Space – Book Now!

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After you stretch and strengthen, stay and explore the hues of Houston with a full visit to our immersive experience. You can also choose to come back another day.

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PILATES IN FULL COLOR‍

Color Factory Houston

Thursdays at 9:00 am

February 5 - March 12

Brighten Up Your Routine – Book Now!

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CLASS DESCRIPTION

Step into a world of vibrant energy and mindful movement! Join us at the Color Factory for uplifting, beginner-friendly Mat Pilates. This class invites you to connect your breath with intentional movement, grounding your spirit while strengthening your core in one of the most inspiring spaces in the city.

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We will focus on the foundational principles of Pilates—alignment, control, and fluidity—at a pace that feels accessible and empowering. Whether you are looking to improve your posture or simply want to find your "flow" surrounded by a spectrum of color, this experience is all about celebrating what your body can do. No prior experience is necessary; just bring a mat, water, and an open heart. Let’s move, breathe, and find balance together!

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New Year, New Hue – Book Now!

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ABOUT SHARON WARWAS

Sharon Warwas is a highly-certified and deeply-experienced Pilates instructor with over two decades of dedication to the transformative power of movement.

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Her teaching journey began in 2005 when she received her foundational Peak Pilates certification. In 2011, her expertise was broadened with an additional certification from Body Arts and Science International (BASI), integrating both classical and contemporary methodologies into her repertoire.

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Sharon's extensive career includes a strong clinical focus, having worked closely with a chiropractor since 2006. As a result of this collaboration, she has been able to specialize in curating personalized programs and guiding clients with diverse fitness needs, injuries, and conditions. She has taught in various settings, both group and one-on-one, and currently runs her own studio, Custom Fit Pilates.

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Her commitment to education also extends to institutions, including teaching at the Houston Ballet Academy’s summer programs (2018–2019) and partnering with medical professionals like the "Lifestyle Docs" (Dr.s Bandana and Munish Chawla, 2024-present) to educate on the mind-body connection fostered by Pilates. Throughout the years she also taught in various group and corporate fitness settings.

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A Personal Approach to Transformation

Sharon's teaching has been profoundly affected by her own wellness journey. Actively addressing her lordosis and scoliosis through Pilates, she reframes what others may call “limitations" into a powerful source of transformation and insight. This journey has been helpful with clients to conquer and overcome injuries and achieve goals, witnessing the powerful role Pilates plays in holistic health.

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This follows her belief that everybody holds the power to achieve overall mental, physical, and spiritual well-being, and she always looks forward to guiding participants in finding alignment, strength, and overall well-being through mindful movement.

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Of her limited-time course at Color Factory Houston, Sharon says, "I am beyond stoked for this collaboration!"

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Get a Fresh Perspective – Book Now!

Artechouse x Color Factory Houston Experience Bundle

January 22, 2026
Artechouse x Color Factory Houston Experience Bundle
January 22, 2026

Artechouse x Color Factory Houston Experience Bundle

💠🌈Artechouse x Color Factory Houston Experience Bundle

For a limited time, ignite your senses with the Artechouse x Color Factory Houston Experience Bundle*. Immerse yourself in the intersection of art, science, and technology at ARTECHOUSE and dive into a world of joy and play at Color Factor Houton. Two extraordinary destinations. One vibrant journey through the cutting edge of digital art and the joy of color.

This package includes one (1) Anytime ticket to Color Factory Houston and one (1) Anytime ticket to ARTECHOUSE Houston.

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*Promotion valid on tickets to Color Factory Houston and ARTECHOUSE Houston through February 28, 2026. Tickets do not need to be booked and/or used on the same date. Each bundle is based on availability and is good for one (1) Anytime ticket to Color Factory Houston and one (1) Anytime ticket to ARTECHOUSE Houston. Ts and Cs apply.

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Come Together in Color Ticket Bundle 🌈 💙❄️

November 24, 2025
Come Together in Color Ticket Bundle 🌈 💙❄️
November 24, 2025

Come Together in Color Ticket Bundle 🌈 💙❄️

Come Together in Color Ticket Bundle💙
✨Buy 3 Anytime Tickets, Get 1 Free + FREE gift

The more the merrier—and more colorful! Our limited-time Come Together in Color Ticket Bundle includes 4 Anytime Tickets (for the price of 3!), plus an exclusive holiday-inspired postcard pack to spread the joy of color far and wide. 

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This holiday season, step away from the hustle and bustle and come together in color at Color Factory. 

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*Offer valid through January 12, 2025. No additional promos or discounts apply. Ts & Cs apply.

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🎃🍭✨TRICK-or-TREAT Night at Color Factory

October 8, 2025
🎃🍭✨TRICK-or-TREAT Night at Color Factory
October 8, 2025

🎃🍭✨TRICK-or-TREAT Night at Color Factory

Trick-or-Treat Night at Color Factory- All Venues!

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One Night Only: Candy, Costumes, and Color! 🎃✨

Our most spellbinding event of the year is back! For one night only, Color Factory transforms into a cauldron of candy, color, and costume fun. From little pumpkins to grown-up ghouls, everyone’s invited to wander through our vibrant halls as they become trick-or-treat trails filled with sweet surprises. 🍬

Come dressed to impress—costumes are highly encouraged (and it’s the perfect excuse to wear yours before the big day!).

Enjoy candy, color, and a hauntingly fun evening for all ages*.

A magically sweet night awaits… but hurry—tickets will vanish fast!

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*While supplies last. Terms and conditions apply.

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Boo! The Hunted Hues 2025 Scavenger Hunt is Here!

September 10, 2025
Boo! The Hunted Hues 2025 Scavenger Hunt is Here!
September 10, 2025

Boo! The Hunted Hues 2025 Scavenger Hunt is Here!

It’s the Hunted Hues 2025 Scavenger Hunt - Boo!

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The Hunted Hues weren’t always so bright! Mischievous and full of charm, these suspicious shades carry a hidden past. Step back into history with us as we seek and find their true origin stories.

Once you've met the hues, head to Color Factory and join the Hunted Hues Scavenger Hunt. This year, we're searching for the hues' favorite shades of sugar! Find them all with their favorite treats and win a prize!

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Good Luck! 👻

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Banksy x Color Factory Experience Bundle

May 23, 2025
Banksy x Color Factory Experience Bundle
May 23, 2025

Banksy x Color Factory Experience Bundle

Banksy x Color Factory Experience Bundle

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LIMITED TIME OFFER. Step into the unexpected with the Banksy x Color Factory Experience Bundle. Explore the brilliance of Banksy’s most iconic works, then lose yourself in a kaleidoscope of creativity at Color Factory. Two unforgettable experiences. One bold journey through color, culture, and rebellion.

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This package includes one (1) Anytime ticket to Color Factory New York and one (1) Anytime ticket to The Banksy Museum.

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Promotion valid on tickets to Color Factory New York and the Banksy Museum through August 31, 2025. Tickets do not need to be booked and/or used on the same date. Each bundle is based on availability and is good for (1) Anytime ticket to Color Factory New York and one (1) Anytime ticket to The Banksy Museum. Ts and Cs apply.

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Color Factory Manhattanhenge Confetti Accumulation

May 16, 2025
Color Factory Manhattanhenge Confetti Accumulation
May 16, 2025

Color Factory Manhattanhenge Confetti Accumulation

A Tribute to New York’s Most Magical Sunset

Coined by astrophysicist Neil deGrasse Tyson, the phenomenon known as “Manhattanhenge” occurs only twice a year when the setting summer sun magically aligns with the gridded east-west streets of the island. The silvery skyscrapers lining these streets act like the pillars of Stonehenge—vertically framing the horizon and reflecting its colors in a stunning symphony of symmetry and sunset shades. On these rare summer nights, thousands of New Yorkers gather along 14th, 23rd, 34th, 42nd, and 57th Streets to witness this spectacle of burning oranges, bright pinks, and shocking purples as a simultaneous hush falls over the city that never sleeps.

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Manhattanhenge 2025 Dates

  • May 28th at 8:19 p.m. - Half Sun
  • May 29th at 8:20 p.m. - Full Sun
  • July 12 at 8:29 p.m. - Full Sun
  • July 13 at 8:28 p.m. - Half Sun

 🌆Full Sun: The entire solar disk is visible.

 🌆Half Sun: The sun is partially visible above the horizon.

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Best Viewing Locations

Choose any east-west street with an open view of the horizon across the Hudson River.

  • 14th St & Broadway
  • 23rd St & Broadway
  • 34th St & Fifth Ave
  • 42nd St & Third Ave
  • 57th St & Eighth Ave
Pro tip: Arrive at least 30 minutes early to grab a good spot and prep your camera!
Don’t Miss Reverse Manhattanhenge

In winter, Reverse Manhattanhenge offers a sunrise version of the spectacle—when the city wakes to light spilling through its streets around 7:00 a.m.

  • November 29, 2025
  • November 30, 2025

Color Factory Wins "Best Immersive Art Experience in the USA" for the Second Year in a Row

February 26, 2025
Color Factory Wins "Best Immersive Art Experience in the USA" for the Second Year in a Row
February 26, 2025

Color Factory Wins "Best Immersive Art Experience in the USA" for the Second Year in a Row

BREAKING: Color Factory Wins "Best Immersive Art Experience in the USA" for the Second Year in a Row. What fantastic news! Here's our official press release:

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Color Factory, the interactive art experience that invites visitors to immerse themselves in the joy of color, is excited to announce they have been selected as 2025's “#1 Best Immersive Art Experience” by USA Today’s annual Readers’ Choice 10Best Awards. 

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USA TODAY’s 10Best helps readers travel smart by providing original, unbiased content that highlights the best of the best in a broad range of categories, from destinations and food, to hotels and things to do. Their Readers' Choice Awards nominees are submitted by USA Today’s panel of esteemed experts and then hand-selected by 10Best editors before final voting by the general readership. 

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Color Factory was nominated in the 10Best Awards category of the most remarkable art experiences in the United States: which includes the best art museums, sculpture parks, arts districts, small-town art scenes, and cities for street art. Winning the category for the second year in a row, Color Factory is proud to hold the honor again as the USA’s Best Immersive Art Experience - a milestone that Color Factory will be celebrating for years to come.

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Interim CEO Ben Williams said, "Winning two years in a row – what outstanding recognition! Thank you to the USA Today voters for the honor. Keeping the number one spot is a testament to the work of the Color Factory team. Every day, we deliver truly memorable experiences – real bolts of joy and human connection – through our extraordinary color art. Our second 10Best win shows we don't rest on our laurels. We're excited to welcome new guests as a result of this award. I recommend everyone make 2025 their year of color!"

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First debuting in 2017 as a temporary location in San Francisco, the exhibit subsequently went on to expand into massively successful permanent locations in New York (2018), Houston (2019), and Chicago (2022). Since 2017, Color Factory has immersed guests in the joy of color. Visitors embark on a bright and colorful journey through immersive installations that inspire joy and human connection, expand boundaries of perception, encourage play, and engage the senses in unexpected ways. Each room is designed in partnership with an exceptional roster of local and international artists and collaborators to tell their unique color stories through participatory installations.

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Read the official announcements from USA TODAY:

2025

2024

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Visit colorfactory.co to jump into our world of color.

Color Factory X KultureCity

April 8, 2025
Color Factory X KultureCity
April 8, 2025

Color Factory X KultureCity

More Art. More Color. For Everyone.

Color Factory is delighted to partner with KultureCity as part of our drive to improve our accessibility offering. KultureCity® is the world’s leading nonprofit on sensory accessibility and acceptance. 1 in 4 individuals have a sensory need or an invisible disability. Sensory needs are a common medical condition in which the brain has trouble receiving and responding to information that comes in through the senses. Public spaces can be overwhelming due to sensory overload, making inclusivity essential. Color Factory is proud to be a KultureCity Sensory Inclusive™ Certified location.

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KultureCity Sensory Inclusive™ bags are available to guests to borrow, free of charge. 

The bag includes:

  • Strobe Glasses

  • Headphones

  • Stretchy Noodles

  • Twist/Puzzle Snake

  • KC VIP Lanyards

  • "How I’m Feeling" cards

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Upon arrival, guests can request a KultureCity Sensory Bag from Color Factory employees in the lobby.

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Learn more about KultureCity HERE or Visit KultureCity’s Social Story to learn what to expect before your visit to Color Factory.

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Cirque du Soleil x Color Factory Houston: Cirque de Couleur Ticket Offer

February 6, 2025
Cirque du Soleil x Color Factory Houston: Cirque de Couleur Ticket Offer
February 6, 2025

Cirque du Soleil x Color Factory Houston: Cirque de Couleur Ticket Offer

For a limited time, embark on an iconic and colorful experience in Houston with the Cirque de Couleur Ticket Offer. Enjoy 20% off tickets to Cirque du Soleil ECHO with the purchase of an Anytime TIcket to Color Factory Houston. Take a bright and vibrant journey through the joy of color at Color Factory and then immerse yourself in the acrobatics and storytelling of Cirque du Soleil. 

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>> Book Cirque de Couleur tickets here <<

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Promotion valid on tickets to Color Factory Houston through March 31, 2025 and Cirque du Soleil ECHO (Houston) through March 23, 2025. Tickets do not need to be booked and/or used on the same date. Each bundle is good for one (1) x Color Factory Houston Anytime Ticket and 20% off tickets to Cirque du Soleil ECHO (Houston). Tickets to ECHO must be used before the show closes on March 23, 2025. Ts and Cs apply. Cannot be combined with additional promotions.

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Special Parking Offers at Color Factory New York, Houston and Chicago

February 3, 2025
Special Parking Offers at Color Factory New York, Houston and Chicago
February 3, 2025

Special Parking Offers at Color Factory New York, Houston and Chicago

We are excited to welcome you to our venues for your visit! To ensure a smooth arrival, please note our parking options for each city below: 

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Color Factory Chicago: Discounted parking is available at Traders Self-Park (326 S. Wells / 329 S. Franklin). To access the discount, please use their Pre-book Parking Link or ask for a voucher at Coat Check in the Color Factory lobby.

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Color Factory New York: Discounted parking is available at Laz Parking (294 Hudson Street). To access the discount, please use their Pre-book Parking Link or inform the garage manager that you are visiting Color Factory by showing your ticket confirmation email.

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Color Factory Houston: We have very limited, first-come, first-served free parking available in a small lot adjacent to our venue, clearly marked with Color Factory Parking signs. There are several lots nearby, so please be sure to park only in the designated Color Factory lot to avoid confusion or towing. These spaces tend to fill quickly, especially on weekends and holidays.

For additional parking, we’ve partnered with the Arrive Upper Kirby parking garage, located just across the street at 3200 Kirby Dr., Houston, TX 77098, to offer our guests a 25% discount.

To access the discount:

  • Scan the QR code at our front desk upon arrival.
  • Enter your license plate number and select your parking duration.
  • Pay directly from your phone — no need to use the garage kiosk.

Please allow 10–15 extra minutes before your scheduled entry time to park and complete the payment process. Discounted parking is available on the 2nd floor and above.

Note: Color Factory is not responsible for towed vehicles.

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Made It Out of the Group Chat Ticket Bundle (25 and under only)

March 26, 2025
Made It Out of the Group Chat Ticket Bundle (25 and under only)
March 26, 2025

Made It Out of the Group Chat Ticket Bundle (25 and under only)

📲✨Made It Out of the Group Chat Ticket Bundle (25 and under only)

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Hey besties 👋 Calling anyone 25 and under - buy 4 Anytime Tickets, Get 1 Free! 

We’re doing it for the plot. We’re calling it our *Made It Out of the Group Chat* Ticket Bundle: Buy 4 Anytime Tickets, Get 1 Free*. Rally the group chat and pull up for an experience full of color, creativity, and straight-up vibes. Don’t leave this on read.

***IDs required.** All guests attending as part of the “Made It Out of the Group Chat” Ticket bundle must be 25 years old or under and will be asked to show their ID upon entry. The Made It Out Of The Group Chat Ticket Bundle consists of 5 Anytime Tickets (approximately 25% off the retail value). No additional promos or discounts can be applied. Ts & Cs apply.

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Skydeck and Color Factory Announce the "Views & Hues" Ticket Bundle

January 10, 2025
Skydeck and Color Factory Announce the "Views & Hues" Ticket Bundle
January 10, 2025

Skydeck and Color Factory Announce the "Views & Hues" Ticket Bundle

Color Factory is delighted to announce a LIMITED TIME TICKET BUNDLE OFFER in partnership with Willis Tower's iconic Skydeck observation deck.

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Immerse yourself in a vibrant and breathtaking adventure with the Skydeck x Color Factory Views and Hues Bundle.

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Spend an unforgettable day at Willis Tower - take in the spectacular views of Chicago via The Ledge at Skydeck, then embark on a vibrant journey through the joy of color at Color Factory.

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A perfect pairing of iconic views and colorful memories in the Windy City.

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>> Click Here to Purchase Your Skydeck x Color Factory View and Hues Bundle <<

A Perfect Pairing at Willis Tower

November 15, 2024
A Perfect Pairing at Willis Tower
November 15, 2024

A Perfect Pairing at Willis Tower

A popular pairing! Enjoy our limited-time Color Factory Chicago x Kindling offerings now through March 2025!

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Pairing for Two: HUES + HEARTH PACKAGE FOR TWO

LIMITED TIME OFFER. Immerse yourself in a vibrant - and delicious - adventure with the HUES + HEARTH PACKAGE FOR TWO. Take an unforgettable journey through the joy of color at Color Factory Chicago, then indulge in the wood-fired flavors and internationally inspired menu at Kindling - all while staying warm inside Willis Tower.

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This package includes two tickets to Color Factory Chicago and a $50 gift card for an exceptional dining experience from James Beard Award-winning chef Jonathon Sawyer at Kindling. A perfect pairing within Willis Tower for an afternoon or evening of colorful memories and delicious bites. 

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Promotion valid on tickets to Color Factory Chicago and dining credit to Kindling Chicago through March 31, 2025. Tickets and dining credit do not need to be booked and/or used on the same date. Each bundle is good for 2 x Color Factory Chicago Anytime Tickets and 1 x $50 dining credit to Kindling Chicago. Ts and Cs apply.

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Book your package.

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Pairing For Your Company or Group: Host Your Private Event at Color Factory with Catering by Kindling!

A perfect pairing to create unforgettable moments with colleagues, friends, and family. This year, consider making your holiday gathering truly unique by hosting it at Color Factory, with delicious, bespoke catering by Kindling. Color Factory, voted #1 Immersive Art Experience in the USA for its journey through the joy of color, paired with Kindling’s elevated, wood-fired dishes, is the perfect combination to ignite warmth, joy, and creativity for your guests.

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Reach out to our events team for more information.

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Hispanic Heritage Month: Q&A with JZD founders

October 3, 2024
Hispanic Heritage Month: Q&A with JZD founders
October 3, 2024

Hispanic Heritage Month: Q&A with JZD founders

This Hispanic Heritage Month: Meet the founders of JZD

Happy National Hispanic Heritage Month! To celebrate, we're taking a minute to highlight and chat with our partners JZD - a Latina-owned lifestyle brand founded by Texas natives Jennifer Serrano and Veronica Vasquez. We're inspire by their mission to create products that build community and celebrate culture.

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What’s your favorite part about running JZD?

Our favorite part of running JZD is getting to create for our community and working with our family! It's truly a dream to work with my parents and wife every single day.

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What inspired you to create JZD?

JZD started out as an Etsy shop back in 2016 because we felt like we needed a reminder of our power. Our first successful product is the now iconic Latina Power Tee.

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Where do you find your inspiration?

Our community! Everything that JZD does and every single item that we put out is with our community in mind. We love creating pieces that make our customers say “Wow! That’s me!” or “This reminds me of my abuela!”

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What “dichos” is your favorite?

All time favorite forever and ever is, "no pasa nada." It's a dicho that has been with me my entire life and it has become a way of living.

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What does being Latinx mean to you?

Being Latinx means celebrating our beautiful culture, languages, and histories that connect our diverse communities. It’s about honoring traditions, embracing the vibrancy of our heritage, and recognizing the challenges and resilience of our ancestors. It also means finding strength in our shared experiences while appreciating individual stories. Ultimately, it’s a commitment to cultural pride and a call for unity among all Latinx voices.

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What’s next for JZD?

We are so excited to continue to grow our community! We also have some really exciting partnerships launching in 2025 that we cannot wait to share! Most importantly we plan to continue to empower our community and create products that represent us.

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You can find pieces from their collection in our Color Shops onsite and online.

Meet Color Factory's Refreshed New York Neighborhood Map

October 2, 2024
Meet Color Factory's Refreshed New York Neighborhood Map
October 2, 2024

Meet Color Factory's Refreshed New York Neighborhood Map

More Art. More Color.

The color continues with our refreshed Color Factory New York neighborhood map! We’ve curated 10 more surprises for you across downtown Manhattan.

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Get your aura read, take a bite out of a rainbow, or swing into the NYC sunset. Roam from one place to the next, discover surprises, and collect keepsakes—all at your own pace. As you wander, pay attention to the shades that surround you and see if you can spot some of the sites that inspired the colors in our palette.

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>> CLICK HERE to view our New York neighborhood map. <<

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Share your journey with #colorfactoryco and tag @colorfactoryco along with our partners!

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Houston: We’re Looking for Volunteers 🖐️🌈

April 2, 2024
Houston: We’re Looking for Volunteers 🖐️🌈
April 2, 2024

Houston: We’re Looking for Volunteers 🖐️🌈

Color Factory is thrilled to announce a transformative partnership with EnChroma, a pioneer in color accessibility technology. Through the EnChroma Color Accessibility Program™, EnChroma glasses are now available for guests with red-green color blindness to borrow during their time at the experience, free of charge. This collaboration marks a significant stride in Color Factory’s ongoing commitment to inclusivity and bringing the joy of color to as many people as possible. 

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We are seeking volunteers who are red-green color blind to experience EnChroma glasses in person at our Houston location on April 24, 2024. 

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Color Factory Houston is hosting an event and looking for red-green color blind volunteers to use EnChroma glasses for the very first time. Media and Press will be on hand to capture these moments and speak with the volunteers throughout the experience. If you are red-green color blind or know someone who is, please click here to fill out a brief volunteer background form. For question #3 (“Media Opportunity”), add that you’re volunteering to try the glasses at COLOR FACTORY. Applications will close Monday, April 15th.

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Volunteers must be available to attend the event at Color Factory Houston on April 24th from 10am-12pm CST. Note that this is a volunteer experience and travel costs will not be covered. 

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About EnChroma Glasses:

EnChroma glasses use special optical filters that help the color blind see an expanded range of color and to see it more clearly, vibrantly and distinctly. The glasses are the product of two NIH research grants and clinical trials at UC Berkeley and UC Davis. Read this recent study by UC Davis on the effectiveness of our glasses. Importantly, the glasses are not a cure for color blindness and work for 8 out of 10 red-green color blind people. Results and reaction times vary. A color blind wearer must have all three of their “color cones” in the retina working properly to benefit.

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Volunteers selected will be notified in advance.

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Color Factory Voted #1 Immersive Art Experience in the USA

March 1, 2024
Color Factory Voted #1 Immersive Art Experience in the USA
March 1, 2024

Color Factory Voted #1 Immersive Art Experience in the USA

BREAKING: USA TODAY readers have chosen Color Factory as the country's #1 immersive art experience in this year’s Readers’ Choice 10Best Awards.

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 USA TODAY’s 10Best helps readers travel smart by providing original, unbiased content that highlights the best of the best in a broad range of categories, from destinations and food, to hotels and things to do. Their Readers' Choice Awards nominees are submitted by USA TODAY’s panel of experts and then hand-selected by 10Best editors before being voted on by the public.

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This year, Color Factory was included in the 10Best list of the most remarkable art experiences in the United States: the best art museums, sculpture parks, arts districts, small-town art scenes, and cities for street art. Not only that, but we won our category, and now are officially recognized as the USA’s best immersive art experience.

As USA Today 10Best put it:

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“Become one with color at Color Factory, where you can participate in more than a dozen immersive art exhibits. With locations in Chicago, Houston, and New York City, visitors can enjoy engaging their senses and indulging in play. You even get sweet treats, city keepsakes, and digital images throughout your journey.”

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A big vote of thanks from us to our guests, our team and our talented artists. We're blushing! This is a milestone that Color Factory will be celebrating for years to come.

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Want to know more? Visit colorfactory.co to start exploring our world of color.

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‍Color Factory × EnChroma

November 21, 2023
‍Color Factory × EnChroma
November 21, 2023

‍Color Factory × EnChroma

More Art. More Color. For Everyone.

Color Factory is proud to be a part of the EnChroma Color Accessibility Program™ (CAP), offering EnChroma’s revolutionary glasses for color blindness across all of our locations. As part of our ongoing dedication to inclusion and accessibility, we’re excited for more visitors to experience the joy of color through EnChroma technology that helps reveal deeper, richer, and crisper hues.

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EnChroma glasses can be borrowed for the duration of your Color Factory visit. Look for EnChroma x Color Factory signage upon your arrival to find out more!

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Color blindness affects over 13 million people in the US and about 4% of the population. Also known as color vision deficiency (CVD), it is a reduced ability to distinguish between colors when compared to the standard for normal human color vision. People with CVD usually have difficulty distinguishing between certain colors such as yellow and orange, green and brown, pink and gray, or blue and purple. 

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While people with normal color vision see over one million shades of color, those with color vision deficiency only see about 10% those hues and shades. As a result, their world view is dull and less vibrant, with some colors appearing muddled, muted, washed out or indistinguishable. To them, purple looks blue, red seems brown, gray appears pink, and green and yellow can look similar. The color blind can struggle to see the red in a flower, the variation of colors in a rainbow, a painting, the true hair or eye color of a loved one, red and green stoplights and more. In viewing artwork, the color blind may struggle to see some colors. In school, the condition can cause frustration and challenges in learning. Here are some examples of how the color blind see:

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EnChroma glasses enable people to see an expanded range of clear, vibrant, distinct color and enjoy enhanced detail and depth perception. 

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Curious about your color vision? Take the EnChroma Color Blind Testーit’s easy, quick, and free.

 

How EnChroma Glasses Work

EnChroma’s patented lenses are engineered with special optical filters that enable the color blind to see a broader range of colors more clearly, vibrantly and distinctly so they can experience colorful art, the beauty of nature, overcome everyday challenges and better understand and appreciate colors.

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Importantly, EnChroma glasses are not a cure or correction for color blindness, they work for approximately eight out of 10 people with red-green color blindness, do not provide full color vision and results and reaction times vary. For questions or comments, email [email protected]

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EnChroma glasses are available in outdoor and indoor lenses that can also be customized for prescription. They also come in both adult and kids’ sizes.

Special Discounts on EnChroma Glasses

When you buy EnChroma glasses, patrons of Color Factory will receive a special 10% discount. Use this link and also remember to type in SEECF10 in the DISCOUNT CODE area.

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EnChroma glasses are available in outdoor and indoor lenses that can also be customized for prescription. They also come in both adult and kids’ sizes.

Seek & Find: A Colorful Word Search 🌈🔍✍️

November 3, 2023
Seek & Find: A Colorful Word Search 🌈🔍✍️
November 3, 2023

Seek & Find: A Colorful Word Search 🌈🔍✍️

New York City is a vibrant metropolis where you can find colorful inspiration around each and every corner. From the classic yellow of the taxi cabs to the historic brownstones in Harlem, the city is a canvas painted with iconic hues. We searched high and low to find the perfect shades of our New York City color palette. Whether you are walking around the city that never sleeps or dreaming of a trip to the Big Apple, here’s your chance to seek and find these shades in our colorful word search. Take it to the streets and look for these hues in your own city! 

How to Play:

  1. Download the Color Factory Word Search here.
  2. Print it out and grab your favorite set of colored pencils or markers.
  3. Challenge yourself to find all of the iconic New York City colors hidden within the word search.

Happy searching!

Jelly Belly × Color Factory

July 25, 2023
Jelly Belly × Color Factory
July 25, 2023

Jelly Belly × Color Factory

Our lobbies just got a little sweeter!

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We’ve partnered with the one and only JELLY BELLY® to bring you a new treat, perfectly paired in flavor and hue to each of our city color palettes. Step into our lobby and step right up our Jelly Belly® carts in all locations.

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Grab this sweet treat and see if you can connect the dots, or should we say beans?

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Jelly Belly Fun Facts:

  • Every Jelly Belly jelly bean contains flavorin both the center and the shell
  • Jelly Belly beans are known for their iconic shape. Jelly beans that don’t quite hit the mark are called “Belly Flops”.
  • It takes 7-14 days to make one Jelly Belly jelly bean!

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Candylab × Color Factory: Introducing The Chromabus!

July 13, 2023
Candylab × Color Factory: Introducing The Chromabus!
July 13, 2023

Candylab × Color Factory: Introducing The Chromabus!

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Buckle up for the launch of our exclusive collaboration with Candylab Toys.

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We’ve partnered with our NYC neighbors, Candylab Toys, to bring you this limited edition Color Factory CandyCar®. Carefully crafted and color-blocked in some of our favorite hues, we hope the Chroma Bus will help spread the joy of color wherever you choose to park it.

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Quantities are limited, so get yours now online or at your local Color Shop in Chicago, Houston, or New York.

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Shop Now

Happy Pride Month!

June 8, 2023
Happy Pride Month!
June 8, 2023

Happy Pride Month!

We’re celebrating PRIDE today and every day here at Color Factory.

This June, we partnered with designer Ry Macarayan on a custom illustration inspiring us to LIVE IN COLOR.  

Ry is an illustrator and designer currently based in Seattle, WA. They are strategic in their work, often using clean and minimal forms, but is unafraid of bold colors, soft textures, and refreshing compositions. Their style is a perfect example of organic shapes living in a digital world.

What does it mean to LIVE IN COLOR?

“It means finding your people and seeing how enriching and powerful it is to be surrounded by community. It means living outside of binary structures taught to us and seeing how beautiful life can be when you are able to experiment, play, and find joy in being yourself."

- Ry Macarayan
@rymakes

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Mochi Kids × Color Factory

May 1, 2023
Mochi Kids × Color Factory
May 1, 2023

Mochi Kids × Color Factory

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We’re celebrating Asian American and Pacific Islanders Month here at Color Factory!

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This month we’re partnering with Mochi Kids! We’ve admired Amanda Stewart for a long time with her adorable, kid-friendly (and parent approved!) designs paired with her dedication to social responsibility. She has built her brand by lifting up other small businesses, sourcing and producing her line with a locally, female-owned manufacturer, and using her platform to raise awareness for issues important to her (and to all humans!) along the way. We think you and your kiddos will love these special pieces designed just for us in the Color Shop!

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Springtime “Colors In Bloom” Exhibit Ending Soon!

April 27, 2023
Springtime “Colors In Bloom” Exhibit Ending Soon!
April 27, 2023

Springtime “Colors In Bloom” Exhibit Ending Soon!

A celebration of the vibrant colors of the season, Color Factory’s springtime exhibit “Colors in Bloom” has been delighting visitors since February. But all good things must come to an end, and “Colors in Bloom” is no exception. This May marks the end of the exhibit, making it the last chance for guests to experience this one-of-a-kind display.

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If you haven't had the chance to visit Color Factory yet, now is the time to do so. The exhibit is a sensory delight, featuring a series of rooms and installations that engage all of your senses. 

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Tulips in Chicago

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The “Colors in Bloom” experience takes this sense of wonder and amplifies it with an explosion of springtime colors.The most unique feature of Color Factory's Colors in Bloom experience is the transformed confetti rooms.  This installation is a fully immersive experience that simulates a blooming garden. As you step into the room, you are enveloped in a cloud of petals that dance around you, creating a magical atmosphere that feels like stepping into a fairytale.

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Cherry Blossoms in NYC

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If you're a fan of immersive art experiences, or simply looking for a unique and fun way to spend an afternoon, then the “Colors in Bloom” exhibit at Color Factory is not to be missed.  But remember, time is running out! The exhibit is set to end this May, so make sure to book your tickets soon!

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What is Color Factory?

April 22, 2023
What is Color Factory?
April 22, 2023

What is Color Factory?

Color Factory is an interactive art exhibition that immerses visitors in a colorful world of creativity and fun. The exhibit is designed to celebrate the joy and wonder of color and features a variety of interactive installations, games, and activities that engage all the senses. Located in major cities across the United States, the Color Factory is a popular attraction that draws visitors of all ages and backgrounds. Each location features a unique set of installations that are designed to reflect the character and personality of the city in which it is located.

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Into The Blue at Color Factory NYC

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One of the most popular installations at the Color Factory is the giant ball pit filled with over 500,000 balls. Visitors can jump in and immerse themselves in the sea of color, and take photos to capture the fun and excitement of the moment. Another popular installation is the rainbow-colored ribbon room, where visitors can walk through a tunnel made of colorful ribbons and experience the sensation of being surrounded by color.

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Chromaroma at Color Factory Houston

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In addition to these installations, the Color Factory also features a variety of other interactive activities, including a “Chromaroma” wall that allows visitors to experience different scents, a color-matching game that challenges visitors to match colors to their corresponding objects, and a room filled with balloons that visitors can play with. 

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Throughout the exhibit, visitors are encouraged to play, explore, and have fun as they discover the many ways that color can inspire and delight the senses. The exhibit also features a gift shop where visitors can purchase souvenirs and mementos of their visit, including colorful t-shirts, stickers, and other merchandise.

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Perspective Party by Camille Walala at Color Factory Chicago

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Overall, the Color Factory is a vibrant and exciting celebration of color and creativity that offers visitors a unique and immersive experience unlike any other. Whether you're a fan of art, design, or simply love to play and explore, the Color Factory is sure to leave you feeling inspired and energized.

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Color Factory Houston’s Newest Immersive Experience: A Royal (Disco) Ball!

April 13, 2023
Color Factory Houston’s Newest Immersive Experience: A Royal (Disco) Ball!
April 13, 2023

Color Factory Houston’s Newest Immersive Experience: A Royal (Disco) Ball!

Grab your rhinestone cowboy boots and hit the (silent) disco dance floor! We’re bringing one of our most beloved installations to Color Factory Houston. “A Royal (Disco) Ball” is the newest attraction at our popular interactive art exhibit located in Upper Kirby. 

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Color Factory Houston has always been known for its visually stunning installations, but now visitors can also engage with the art in a new way: through dance! “A Royal (Disco) Ball” celebrates the greatest, Texas-born women artists of our time. That’s right, the QUEENS of the charts (and our hearts from) Selena and Megan Thee Stallion to Houston’s own Beyoncé and Lizzo! 

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Our all-purple palace is an ode to female empowerment and these hometown heroines. Don a pair of headphones, turn up the volume, channel your inner star, and dance until your heart goes “bidi bidi bom bom.”

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But…the fun doesn't stop there! Try to spot the secret room hidden amidst the lavender hues.  Inside, you'll discover a fun surprise that will make your day a little brighter. 

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Visitors to the Houston Color Factory are encouraged to wear comfortable shoes and clothing, as the dance floor is meant to be an active space. The exhibit is also open to all ages, making it a fun activity for families and friends.

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The forecast calls for Winter Colorland!

November 7, 2022
The forecast calls for Winter Colorland!
November 7, 2022

The forecast calls for Winter Colorland!

Chicago, Houston, & NYC... Prepare for a blustery blizzard with the arrival of Winter Colorland at Color Factory! Starting November 17th, all three of our locations will be blanketed in seasonal cheer, so bundle up for some one-of-a-kind festive fun before the snow melts.

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Come experience:

⛷️ A ski lift through a confetti snow storm!

🍬 NEW, seasonal sweet treats

☃️ Wintery photo opportunities (holiday cards, anyone??)

🎁 BRAND NEW giveaways

❄️ A snow-in-the-dark (ha!) scavenger hunt in our ball pits

🎨 A festive craft DIY add-on

✨ Plus, our exclusive Winter Colorland Collection in our Color Shops

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Your holiday season will not be complete without a visit to WINTER COLORLAND!

Halloween has arrived at Color Factory Houston!

September 22, 2022
Halloween has arrived at Color Factory Houston!
September 22, 2022

Halloween has arrived at Color Factory Houston!

A spell has been cast! The happy haunts have transformed Color Factory into a fangtastic, Halloween Dream!

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Starting TODAY through Día de los Muertos, treat yourself to a new, ghostly experience for all ages (we promise, our ghosts are friendly!) including:

📸 Brand new photo ops (did someone say GIANT PUMPKIN?!)

🦇 A batty “Fallfetti" installation

🍬 Ghoulishly delightful treats

😱 Haunted Hues custom photo booth borders on all digital images

✨ Free themed giveaways

🎃 Decorate a pumpkin!

👻 Limited edition Halloween merchandise

🌙 Plus, special add-on options (to make your visit scary-good) Juiceland Juice in a souvenir cup!

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Chicago Artist Highlight: Edra Soto

April 8, 2022
Chicago Artist Highlight: Edra Soto
April 8, 2022

Chicago Artist Highlight: Edra Soto

We’re excited to begin to announce our artist features for our Chicago location, coming late this Spring. In our new lobby, we’re working with Puerto-Rican born and Chicago-based artist @edrasoto to display our city color palette in a fresh way. Edra is creating a site-specific iteration of her GRAFT series: guests will peer through viewfinders in the installation to discover the photos that inspired each color in the palette.

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The artist has attended residency programs at Skowhegan School of Painting and Sculpture, Beta-Local, the Robert Rauschenberg Foundation Residency, Headlands Center for the Arts, Project Row Houses and Art Omi, among others. Soto has been awarded the Efroymson Contemporary Arts Fellowship, the Illinois Arts Council Agency Fellowship, the inaugural Foundwork Artist Prize and the Joan Mitchell Foundation Painters & Sculptors Grant, among others. Between 2019-2020, Soto exhibited and traveled to Brazil, Puerto Rico, and Cuba as part of the MacArthur Foundation’s International Connections Fund. Soto holds an MFA from the School of the Art Institute of Chicago and a bachelor’s degree from Escuela de Artes Plásticas y Diseño de Puerto Rico. The artist lives and works in Chicago.

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We can’t wait to see Soto’s work come to life at Color Factory Chicago!

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Love is in the air at Color Factory!

February 25, 2022
Love is in the air at Color Factory!
February 25, 2022

Love is in the air at Color Factory!

Join us for Valentine’s Day at Color Factory NYC & HTX from February 9th through February 14th. Featuring:

  • Flower stands from @flowerbodega (NYC) and @babecityblooms (HTX) selling bright & beautiful mini-bouquets for all your special someones
  • Photo ops with ALL the feels including Valentine’s Day props, decor, & digital frames
  • Tasty treats with exclusive flavors & designs
  • Some of your favorite Color Factory experiences and team members dressed up for the occasion

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Grab your SOs, your BFFs, and your tickets NOW to celebrate the spectrum of love at Color Factory.

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Color Factory Chicago: Time Out’s “Must-See in 2022”

January 19, 2022
Color Factory Chicago: Time Out’s “Must-See in 2022”
January 19, 2022

Color Factory Chicago: Time Out’s “Must-See in 2022”

From daring new restaurants to world-renowned museums, the world is filled with destinations to add to your bucket list. Color Factory is thrilled to be included alongside these one-of-a-kind experiences as one of Time Out’s “22 best new things to do in the world in 2022”.

Listing Color Factory at #14, Time Out says:

“The eye-popping, kaleidoscopic installations of roving interactive museum Color Factory will rock up in Chicago this spring. Its largest-ever exhibition will take over Willis Tower…Previous shows have featured candy-pink rooms and NASA-themed ball pits, so expect a wildly in-yer-face mix of classic Color Factory replicas and new rooms themed around Chicago itself.”

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In case you missed it, Color Factory is opening our largest-ever exhibit in the Willis Tower this Spring. We might be a bit biased, but we agree that Color Factory Chicago is a must-see. Start planning your trips, we’ll see you there soon!

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This Month Only! 2 Tickets for the Price of 1

January 4, 2022
This Month Only! 2 Tickets for the Price of 1
January 4, 2022

This Month Only! 2 Tickets for the Price of 1

BIG NEWS! This January, pay half price on Color Factory tickets every Thursday from 4pm-8pm at BOTH Color Factory locations!

That means: If you bring a date during these times, your date comes FOR FREE!

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To access the deal, just use code: DATENIGHTS22 when purchasing tickets.

(Discount requires the purchase of at least TWO adult tickets.)

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SEE YOU SOON!

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Color Factory: Our Year In Review

December 28, 2021
Color Factory: Our Year In Review
December 28, 2021

Color Factory: Our Year In Review

We couldn’t have done it without you! Here are just a few of the exciting things that colored 2021 for us:

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1. Through Rose-Colored Glasses , Houston

We worked with Ainsley Rose Romero & Eric Friedensohn  to create an experience that invites you to slip on a pair of rose-colored glasses and look around to find that there’s so much more in life to appreciate, if you just take a moment to shift your perspective.

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2. Eataly Downtown X Color Factory  

Color Factory partnered with Eataly Downtown to bring joy and color to New Yorkers as we all emerged from a difficult year. Artist HOTTEA created a sweeping installation of hand cut yarn to capture the colors of dawn in two cities close to Eataly’s heart – Torino, Italy and New York City.

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3. The Oculus in Color

Eataly and Color Factory lit up The Oculus in the colors of HOTTEA’s installation, sharing our stunning sky-inspired palette with all of downtown Manhattan.

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4. All That Shimmers, Houston

The immersive installation from artist Rachel B. Hayes features a palette of jewel tones that sparkle in the sunlight. As light shines through the translucent panels of this site-specific piece, colorful beams bathe our Houston space in precious hues.

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All That Shimmers, Houston

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5. New in New York

Color Factory New York  got a fresh look in 2021 with a new lobby showcasing our NYC color palette, a Central-Park-inspired confetti room that changes colors every eason, and our Silence is Golden dance party experience featuring a playlist from Brookyn’s own Spinderella.

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6. Cause for Celebration!

Our Houston location launched its party room, available for all your private events. Interested in hosting? Email us at [email protected].

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7. Hues Flash

From a new Chicago location opening in Spring 2022 to the appointment of  our new CEO, Tina Malhotra, Color Factory had some exciting news to share with the world this year.

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8. More Color in the Shop

We launched tons of cool new products in our online and on-site gift shops. Supplies are limited so grab your gear today!

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We loved every second of 2021 and feel grateful for the opportunity we had to spend it with YOU! We’re looking forward to a new year full of color, fun, family and loved ones, and success from the entire team at Color Factory. See you next year!

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Help Us Share Color and Cheer This Holiday Season!

December 12, 2021
Help Us Share Color and Cheer This Holiday Season!
December 12, 2021

Help Us Share Color and Cheer This Holiday Season!

Color Factory has teamed up with Art Start in New York City and Team Brownsville in Houston to send gifts to kids and teens this holiday season. In each Color Factory gift shop, guests are able to donate towards gifts through these organizations. Grab tickets now and don’t forget to stop by our shop on the way out to make a donation!

Color Factory NYC x Art Start

Art start uses the creative process to nurture the voices, hearts, and minds of historically marginalized youth. And, visitors to Color Factory can choose from a variety of gifts across different dollar amounts to benefit an Art Start Participant!

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“We are so excited to partner with Color Factory this holiday season. Not only do we love their mission of supporting creativity and fostering curiosity, but this giving initiative will support Art Start youth programs through 2022.”

-Mariama Noguera-Devers, Deputy Director at Art Start

Color Factory Houston x Team Brownsville

Team Brownsville is a nonprofit that provides humanitarian assistance to asylum seekers. This holiday season at Color Factory, you can send a stocking to a child legally waiting to cross the border by adding a $10 donation to your purchase. Each stocking comes with a small toy, a book, holiday candy, and one or more items of warm clothing.

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“Thank you so much. It means the world to the kids and the parents who often don’t know that Americans care about them. They’ve suffered so much on their journey to the border. ”

-Andrea Rudnik, Volunteer Coordinator at Team Brownsville

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If you can’t make it to Color Factory before the holidays, you can make a direct donation to Art Start or Team Brownsville through their websites. We hope to see you soon and thank you for helping us support these phenomenal organizations this season.

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Here’s What’s New at Color Factory This Month!

October 28, 2021
Here’s What’s New at Color Factory This Month!
October 28, 2021

Here’s What’s New at Color Factory This Month!

We have a LOT going on this month, and can’t wait to have you join in on allll the fun! Keep reading to learn a little more about what’s new at Color Factory in October.

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1. ORANGE YOU EXCITED FOR HALLOWEEN?

This Friday-Sunday, come celebrate a fangtastic Halloween at Color Factory. There will be special themed treats, a festive makeover of the confetti rooms, our staff decked out in costumes, PLUS other fun surprises. Make sure you purchase tickets HERE before we sell out!

2. EATALY INSTALLATION

Don’t forget! If you’re in NYC – our exhibit at Eataly Downtown is still on view! The beauty of the colors above MIXED with Eataly’s color-filled menu is sure to give you the perfect night (or day!) out! Click here to read more.  

3. HOUSTON CELEBRATION ROOM

Curious about our new celebration room in Houston? It’s available to rent for all kinds of parties NOW! Get ALL the details by clicking RIGHT HERE to read a little more about the room, how to reserve your party, and more!

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Our Houston Celebration room is ready for your birthday parties, work offsites, group events, and MORE!

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4. VETERANS DISCOUNT

Color Factory is so thankful for the service of the US Armed Forces. With Veterans Day around the corner, we wanted to remind you that we offer a 10% discount to any active, veteran, retired, or reservist personnel. Email us at [email protected] to access your code!

5. COLOR CHANGING MUG

Have you purchased our BEST-SELLING color changing mug yet? Just add hot liquid and watch the design totally transform. Now available here  in our online shop. Grab it before it’s gone!

See you soon!

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Everything You Need To Know About Our Celebration Room in Houston!

October 25, 2021
Everything You Need To Know About Our Celebration Room in Houston!
October 25, 2021

Everything You Need To Know About Our Celebration Room in Houston!

This summer, Color Factory launched a brand new room in Houston… the Celebration Room! This special event venue is the perfect place for hosting birthday parties, graduation parties, work offsites, and MORE. Between our confetti room, giant ball pit, and treats – any event you host at Color Factory is sure to be MEMORABLE.  

Located right off our grand finale (the ball pit!), this special venue is ready to go when you arrive. Tinsel covers the walls along with large-scale colorful dots (and the classic Color Factory smiley face logo)! There are four large tables and chairs for up to 27 guests.  You’ll have access to a refrigerator to store cake (or other treats!) during your visit.  AND, there’s even a letterboard that can be customized with ANY special message you’d like!

READY TO BOOK?
Burger Bodega X Color Factory Houston
April 13, 2026

Burger Bodega X Color Factory Houston

Burger Bodega X Color Factory Houston 🌈🔥🍔‍

Take your color adventure out into the city!

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The fun doesn’t stop when you leave our halls. Every ticket to Color Factory Houston includes a digital link to our Houston Color Map, a curated guide to the most vibrant spots in the city.

We are so excited to announce our newest map partner: Burger Bodega!

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Next time you’re exploring the city, head over to Burger Bodega and keep the color adventure going. If you mention Color Factory when ordering any of their famous milkshakes, you’ll receive a special Color Factory-style upgrade.

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Whether you're looking for a colorful weekday escape or a weekend treat, it’s the perfect way to taste the hues of Houston.

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🍔 Burger Bodega 📍4520 Washington Ave.

🌈Color Factory Houston 📍3303 Kirby

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BOOK TICKETS HERE

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Cool Off In Color Summer Pass
April 13, 2026

Cool Off In Color Summer Pass

🌈 Cool Off In Color Summer Pass

Introducing: Your All-Access Pass to a Colorful Summer

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Your all-access pass to a Colorful Summer! 

3 Anytime Visits + Palette of Perks! 

Make this summer your brightest one yet with the Cool Off in Color Summer Pass! Dive into a season of endless play with three tickets to use whenever you need a vibrant escape between May 18 and September 30, 2026.

A palette of perks at your fingertips! In addition to your tickets, Cool Off in Color Summer Pass holders receive: 

  • A Colorful Kickoff Kit filled with Color Factory goodies designed to keep the joyful vibes flowing all summer long. ($50+ Retail Value)
  • 20% off in our Color Shop after your visit (on-site only)
  • 50% off one companion ticket per visit - redeemable in-person on the day of your visit. 
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Keep it cool. Keep it colorful. 

BOOK YOUR SUMMER PASS

Offer details: The Cool Off in Color Summer Pass includes three (3) Anytime Tickets per pass holder. Please note that all tickets are non-refundable and non-transferable and IDs will be checked upon entry. All three visits must be redeemed by September 30, 2026. To guarantee entry on your preferred dates, advanced reservations are required and subject to availability. This offer cannot be combined with any other promotions or discounts. Each Summer Pass includes one (1) commemorative welcome gift, available while supplies last, 20% off in our on-site Color Shop (not applicable online), and one (1) 50% Off Companion Ticket per visit redeemable in-person upon arrival.. Additional terms and conditions may apply.

🎡✨Wheelie Good Time Ticket Bundle
April 13, 2026

🎡✨Wheelie Good Time Ticket Bundle

🎡✨Wheelie Good Time Ticket Bundle

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Buy 3 Anytime Tickets, Get 1 Free + Free Where’s Wheelie Scavenger Hunt!

Roll into the season with your favorite crew and immerse yourselves in the vibrant, high-energy world of Color Factory. Buy 3 Anytime Tickets, Get 1 Free!

The Wheelie Good Time Ticket Bundle includes:

Four Anytime Tickets (for the price of three!)

‍A "Where’s Wheelie" Scavenger Hunt: take your group on a vibrant adventure. Find the hidden Wheelies, win a prize!

Gather your color crew and experience the joy of color before the summer sun sets 2

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BOOK TICKETS HERE

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Offer details: Wheelie Good Time Ticket Bundle: Buy 3 Anytime Tickets, Get 1 Anytime Ticket Free. Your purchase of this bundle includes one "Where’s Wheelie" Scavenger Hunt for your group. Offer valid through September 7th, 2026. No additional promos or discounts can be applied to the bundle. Ts & Cs apply.

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Artechouse x Color Factory New York Experience Bundle
April 13, 2026

Artechouse x Color Factory New York Experience Bundle

✨💠🌈Artechouse x Color Factory New York Experience Bundle

For a limited time, ignite your senses with the Artechouse x Color Factory Experience Bundle*. Immerse yourself in the intersection of art, science, and technology at ARTECHOUSE, then dive into a world of joy and play at Color Factory. Two extraordinary destinations. One vibrant journey through the cutting edge of digital art and the magic of color.

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This package includes one (1) Anytime ticket to Color Factory New York and one (1) Anytime ticket to ARTECHOUSE New York.

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*Promotion valid for a limited time on tickets to Color Factory New York and ARTECHOUSE New York. Tickets do not need to be booked and/or used on the same date but must be used within 30 days of purchase. Each bundle is based on availability and is good for one (1) Anytime ticket to Color Factory New York and one (1) Anytime ticket to ARTECHOUSE New York. Ts and Cs apply.

Colors in Bloom 🌷🌸🌵
March 5, 2026

Colors in Bloom 🌷🌸🌵

Spring has arrived at Color Factory! 

Step into our limited-time Colors in Bloom exhibit from February 27 through May 11, 2026. Explore larger-than-life blossoms in our vibrant confetti rooms in homage to our cities' first signs of spring. Add our new Colors in Bloom Scavenger Hunt to your visit and embark on a buzzing quest through our vibrant halls! Match each busy pollinator to the specific flower it helps bloom with our custom sticker sheet—match them all and win a prize! It’s the perfect way to explore our newest floral installation and celebrate the tiny heroes that bring the season to life.

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🏮✨Celebrate Lunar New Year in Red and Gold
February 18, 2026

🏮✨Celebrate Lunar New Year in Red and Gold

🏮✨Find a Golden Ticket, Win a Red + Gold Prize Pack!

A Stroke of Good Fortune

This Lunar New Year, Color Factory is celebrating hues of Red, symbolizing good luck and joy, and Gold, representing prosperity and new beginnings. From February 17 – 23, guests will receive a red envelope for a chance to win an exclusive red-and-gold prize pack!* 

Don’t wait for luck to find you! Come for the tradition, stay for the colorful memories, and may your new year be as bright as our palette.

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🎟️BOOK TICKETS

*Red envelopes available while supplies last from February 17-23, 2026. One prize pack per Golden Ticket winner. Ts and Cs apply.

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Color Factory Introduces Sensory Friendly Hours
February 2, 2026

Color Factory Introduces Sensory Friendly Hours

At Color Factory, we strive to make the joy of color as accessible as possible. We believe everyone should be able to experience our vibrant world, which is why we are so proud to introduce Sensory Friendly Hours at all venues.

On the second Thursday of the  month*, we’re making a few thoughtful adjustments to our environment to ensure a calmer, cozy experience for our neurodivergent friends and those with sensory sensitivities.

When:

  • Date: Second Thursday of the month*
  • Time: 3 PM local time until closing

What to expect during Sensory-Sensitive Hours:

  • More Room to Play: Reduced time slot capacity for a spacious, unhurried flow.
  • Softened Surrounds: Reduced lighting and lowered sound levels.
  • Soothing Sounds: A sensory-friendly playlist curated for a calming atmosphere.
  • Your Personal Map: A Sensory Guide to help navigate the experience with ease.
  • Support: We’re proud to be KultureCity certified! KultureCity Sensory Bags are available to borrow, equipped with noise-canceling headphones, fidget tools, and verbal cue cards.

 To prepare guests for their visit, a step-by-step guide to the experience in each city is available on the KultureCity app: 

*Please note that Sensory Friendly Hours are offered on the second Thursday of the month, though they may be unavailable on select dates at select venues. When purchasing your ticket, be sure to book for “Sensory Friendly Hours”. If it does not appear for the date you selected, it is not being offered that day.

Pilates in Full Color at Color Factory Houston
January 30, 2026

Pilates in Full Color at Color Factory Houston

For a limited time, we’re bringing a fresh perspective to your fitness routine at Color Factory Houston! Join us for Pilates in Full Color, an exclusive, beginner-friendly class led by Sharon Warwas of Custom Fit Pilates right here in our vibrant halls.

Limited Space – Book Now!

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After you stretch and strengthen, stay and explore the hues of Houston with a full visit to our immersive experience. You can also choose to come back another day.

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PILATES IN FULL COLOR‍

Color Factory Houston

Thursdays at 9:00 am

February 5 - March 12

Brighten Up Your Routine – Book Now!

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CLASS DESCRIPTION

Step into a world of vibrant energy and mindful movement! Join us at the Color Factory for uplifting, beginner-friendly Mat Pilates. This class invites you to connect your breath with intentional movement, grounding your spirit while strengthening your core in one of the most inspiring spaces in the city.

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We will focus on the foundational principles of Pilates—alignment, control, and fluidity—at a pace that feels accessible and empowering. Whether you are looking to improve your posture or simply want to find your "flow" surrounded by a spectrum of color, this experience is all about celebrating what your body can do. No prior experience is necessary; just bring a mat, water, and an open heart. Let’s move, breathe, and find balance together!

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New Year, New Hue – Book Now!

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ABOUT SHARON WARWAS

Sharon Warwas is a highly-certified and deeply-experienced Pilates instructor with over two decades of dedication to the transformative power of movement.

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Her teaching journey began in 2005 when she received her foundational Peak Pilates certification. In 2011, her expertise was broadened with an additional certification from Body Arts and Science International (BASI), integrating both classical and contemporary methodologies into her repertoire.

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Sharon's extensive career includes a strong clinical focus, having worked closely with a chiropractor since 2006. As a result of this collaboration, she has been able to specialize in curating personalized programs and guiding clients with diverse fitness needs, injuries, and conditions. She has taught in various settings, both group and one-on-one, and currently runs her own studio, Custom Fit Pilates.

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Her commitment to education also extends to institutions, including teaching at the Houston Ballet Academy’s summer programs (2018–2019) and partnering with medical professionals like the "Lifestyle Docs" (Dr.s Bandana and Munish Chawla, 2024-present) to educate on the mind-body connection fostered by Pilates. Throughout the years she also taught in various group and corporate fitness settings.

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A Personal Approach to Transformation

Sharon's teaching has been profoundly affected by her own wellness journey. Actively addressing her lordosis and scoliosis through Pilates, she reframes what others may call “limitations" into a powerful source of transformation and insight. This journey has been helpful with clients to conquer and overcome injuries and achieve goals, witnessing the powerful role Pilates plays in holistic health.

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This follows her belief that everybody holds the power to achieve overall mental, physical, and spiritual well-being, and she always looks forward to guiding participants in finding alignment, strength, and overall well-being through mindful movement.

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Of her limited-time course at Color Factory Houston, Sharon says, "I am beyond stoked for this collaboration!"

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Get a Fresh Perspective – Book Now!

Artechouse x Color Factory Houston Experience Bundle
January 22, 2026

Artechouse x Color Factory Houston Experience Bundle

💠🌈Artechouse x Color Factory Houston Experience Bundle

For a limited time, ignite your senses with the Artechouse x Color Factory Houston Experience Bundle*. Immerse yourself in the intersection of art, science, and technology at ARTECHOUSE and dive into a world of joy and play at Color Factor Houton. Two extraordinary destinations. One vibrant journey through the cutting edge of digital art and the joy of color.

This package includes one (1) Anytime ticket to Color Factory Houston and one (1) Anytime ticket to ARTECHOUSE Houston.

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*Promotion valid on tickets to Color Factory Houston and ARTECHOUSE Houston through February 28, 2026. Tickets do not need to be booked and/or used on the same date. Each bundle is based on availability and is good for one (1) Anytime ticket to Color Factory Houston and one (1) Anytime ticket to ARTECHOUSE Houston. Ts and Cs apply.

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Come Together in Color Ticket Bundle 🌈 💙❄️
November 24, 2025

Come Together in Color Ticket Bundle 🌈 💙❄️

Come Together in Color Ticket Bundle💙
✨Buy 3 Anytime Tickets, Get 1 Free + FREE gift

The more the merrier—and more colorful! Our limited-time Come Together in Color Ticket Bundle includes 4 Anytime Tickets (for the price of 3!), plus an exclusive holiday-inspired postcard pack to spread the joy of color far and wide. 

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This holiday season, step away from the hustle and bustle and come together in color at Color Factory. 

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*Offer valid through January 12, 2025. No additional promos or discounts apply. Ts & Cs apply.

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🎃🍭✨TRICK-or-TREAT Night at Color Factory
October 8, 2025

🎃🍭✨TRICK-or-TREAT Night at Color Factory

Trick-or-Treat Night at Color Factory- All Venues!

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One Night Only: Candy, Costumes, and Color! 🎃✨

Our most spellbinding event of the year is back! For one night only, Color Factory transforms into a cauldron of candy, color, and costume fun. From little pumpkins to grown-up ghouls, everyone’s invited to wander through our vibrant halls as they become trick-or-treat trails filled with sweet surprises. 🍬

Come dressed to impress—costumes are highly encouraged (and it’s the perfect excuse to wear yours before the big day!).

Enjoy candy, color, and a hauntingly fun evening for all ages*.

A magically sweet night awaits… but hurry—tickets will vanish fast!

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*While supplies last. Terms and conditions apply.

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Boo! The Hunted Hues 2025 Scavenger Hunt is Here!
September 10, 2025

Boo! The Hunted Hues 2025 Scavenger Hunt is Here!

It’s the Hunted Hues 2025 Scavenger Hunt - Boo!

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The Hunted Hues weren’t always so bright! Mischievous and full of charm, these suspicious shades carry a hidden past. Step back into history with us as we seek and find their true origin stories.

Once you've met the hues, head to Color Factory and join the Hunted Hues Scavenger Hunt. This year, we're searching for the hues' favorite shades of sugar! Find them all with their favorite treats and win a prize!

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Good Luck! 👻

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Banksy x Color Factory Experience Bundle
May 23, 2025

Banksy x Color Factory Experience Bundle

Banksy x Color Factory Experience Bundle

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LIMITED TIME OFFER. Step into the unexpected with the Banksy x Color Factory Experience Bundle. Explore the brilliance of Banksy’s most iconic works, then lose yourself in a kaleidoscope of creativity at Color Factory. Two unforgettable experiences. One bold journey through color, culture, and rebellion.

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This package includes one (1) Anytime ticket to Color Factory New York and one (1) Anytime ticket to The Banksy Museum.

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Promotion valid on tickets to Color Factory New York and the Banksy Museum through August 31, 2025. Tickets do not need to be booked and/or used on the same date. Each bundle is based on availability and is good for (1) Anytime ticket to Color Factory New York and one (1) Anytime ticket to The Banksy Museum. Ts and Cs apply.

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Color Factory Manhattanhenge Confetti Accumulation
May 16, 2025

Color Factory Manhattanhenge Confetti Accumulation

A Tribute to New York’s Most Magical Sunset

Coined by astrophysicist Neil deGrasse Tyson, the phenomenon known as “Manhattanhenge” occurs only twice a year when the setting summer sun magically aligns with the gridded east-west streets of the island. The silvery skyscrapers lining these streets act like the pillars of Stonehenge—vertically framing the horizon and reflecting its colors in a stunning symphony of symmetry and sunset shades. On these rare summer nights, thousands of New Yorkers gather along 14th, 23rd, 34th, 42nd, and 57th Streets to witness this spectacle of burning oranges, bright pinks, and shocking purples as a simultaneous hush falls over the city that never sleeps.

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Manhattanhenge 2025 Dates

  • May 28th at 8:19 p.m. - Half Sun
  • May 29th at 8:20 p.m. - Full Sun
  • July 12 at 8:29 p.m. - Full Sun
  • July 13 at 8:28 p.m. - Half Sun

 🌆Full Sun: The entire solar disk is visible.

 🌆Half Sun: The sun is partially visible above the horizon.

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Best Viewing Locations

Choose any east-west street with an open view of the horizon across the Hudson River.

  • 14th St & Broadway
  • 23rd St & Broadway
  • 34th St & Fifth Ave
  • 42nd St & Third Ave
  • 57th St & Eighth Ave
Pro tip: Arrive at least 30 minutes early to grab a good spot and prep your camera!
Don’t Miss Reverse Manhattanhenge

In winter, Reverse Manhattanhenge offers a sunrise version of the spectacle—when the city wakes to light spilling through its streets around 7:00 a.m.

  • November 29, 2025
  • November 30, 2025
Color Factory X KultureCity
April 8, 2025

Color Factory X KultureCity

More Art. More Color. For Everyone.

Color Factory is delighted to partner with KultureCity as part of our drive to improve our accessibility offering. KultureCity® is the world’s leading nonprofit on sensory accessibility and acceptance. 1 in 4 individuals have a sensory need or an invisible disability. Sensory needs are a common medical condition in which the brain has trouble receiving and responding to information that comes in through the senses. Public spaces can be overwhelming due to sensory overload, making inclusivity essential. Color Factory is proud to be a KultureCity Sensory Inclusive™ Certified location.

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KultureCity Sensory Inclusive™ bags are available to guests to borrow, free of charge. 

The bag includes:

  • Strobe Glasses

  • Headphones

  • Stretchy Noodles

  • Twist/Puzzle Snake

  • KC VIP Lanyards

  • "How I’m Feeling" cards

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Upon arrival, guests can request a KultureCity Sensory Bag from Color Factory employees in the lobby.

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Learn more about KultureCity HERE or Visit KultureCity’s Social Story to learn what to expect before your visit to Color Factory.

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Made It Out of the Group Chat Ticket Bundle (25 and under only)
March 26, 2025

Made It Out of the Group Chat Ticket Bundle (25 and under only)

📲✨Made It Out of the Group Chat Ticket Bundle (25 and under only)

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Hey besties 👋 Calling anyone 25 and under - buy 4 Anytime Tickets, Get 1 Free! 

We’re doing it for the plot. We’re calling it our *Made It Out of the Group Chat* Ticket Bundle: Buy 4 Anytime Tickets, Get 1 Free*. Rally the group chat and pull up for an experience full of color, creativity, and straight-up vibes. Don’t leave this on read.

***IDs required.** All guests attending as part of the “Made It Out of the Group Chat” Ticket bundle must be 25 years old or under and will be asked to show their ID upon entry. The Made It Out Of The Group Chat Ticket Bundle consists of 5 Anytime Tickets (approximately 25% off the retail value). No additional promos or discounts can be applied. Ts & Cs apply.

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Special Parking Offers at Color Factory New York, Houston and Chicago
February 3, 2025

Special Parking Offers at Color Factory New York, Houston and Chicago

We are excited to welcome you to our venues for your visit! To ensure a smooth arrival, please note our parking options for each city below: 

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Color Factory Chicago: Discounted parking is available at Traders Self-Park (326 S. Wells / 329 S. Franklin). To access the discount, please use their Pre-book Parking Link or ask for a voucher at Coat Check in the Color Factory lobby.

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Color Factory New York: Discounted parking is available at Laz Parking (294 Hudson Street). To access the discount, please use their Pre-book Parking Link or inform the garage manager that you are visiting Color Factory by showing your ticket confirmation email.

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Color Factory Houston: We have very limited, first-come, first-served free parking available in a small lot adjacent to our venue, clearly marked with Color Factory Parking signs. There are several lots nearby, so please be sure to park only in the designated Color Factory lot to avoid confusion or towing. These spaces tend to fill quickly, especially on weekends and holidays.

For additional parking, we’ve partnered with the Arrive Upper Kirby parking garage, located just across the street at 3200 Kirby Dr., Houston, TX 77098, to offer our guests a 25% discount.

To access the discount:

  • Scan the QR code at our front desk upon arrival.
  • Enter your license plate number and select your parking duration.
  • Pay directly from your phone — no need to use the garage kiosk.

Please allow 10–15 extra minutes before your scheduled entry time to park and complete the payment process. Discounted parking is available on the 2nd floor and above.

Note: Color Factory is not responsible for towed vehicles.

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Color Factory Wins "Best Immersive Art Experience in the USA" for the Second Year in a Row
February 26, 2025

Color Factory Wins "Best Immersive Art Experience in the USA" for the Second Year in a Row

BREAKING: Color Factory Wins "Best Immersive Art Experience in the USA" for the Second Year in a Row. What fantastic news! Here's our official press release:

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Color Factory, the interactive art experience that invites visitors to immerse themselves in the joy of color, is excited to announce they have been selected as 2025's “#1 Best Immersive Art Experience” by USA Today’s annual Readers’ Choice 10Best Awards. 

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USA TODAY’s 10Best helps readers travel smart by providing original, unbiased content that highlights the best of the best in a broad range of categories, from destinations and food, to hotels and things to do. Their Readers' Choice Awards nominees are submitted by USA Today’s panel of esteemed experts and then hand-selected by 10Best editors before final voting by the general readership. 

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Color Factory was nominated in the 10Best Awards category of the most remarkable art experiences in the United States: which includes the best art museums, sculpture parks, arts districts, small-town art scenes, and cities for street art. Winning the category for the second year in a row, Color Factory is proud to hold the honor again as the USA’s Best Immersive Art Experience - a milestone that Color Factory will be celebrating for years to come.

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Interim CEO Ben Williams said, "Winning two years in a row – what outstanding recognition! Thank you to the USA Today voters for the honor. Keeping the number one spot is a testament to the work of the Color Factory team. Every day, we deliver truly memorable experiences – real bolts of joy and human connection – through our extraordinary color art. Our second 10Best win shows we don't rest on our laurels. We're excited to welcome new guests as a result of this award. I recommend everyone make 2025 their year of color!"

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First debuting in 2017 as a temporary location in San Francisco, the exhibit subsequently went on to expand into massively successful permanent locations in New York (2018), Houston (2019), and Chicago (2022). Since 2017, Color Factory has immersed guests in the joy of color. Visitors embark on a bright and colorful journey through immersive installations that inspire joy and human connection, expand boundaries of perception, encourage play, and engage the senses in unexpected ways. Each room is designed in partnership with an exceptional roster of local and international artists and collaborators to tell their unique color stories through participatory installations.

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Read the official announcements from USA TODAY:

2025

2024

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Visit colorfactory.co to jump into our world of color.

Cirque du Soleil x Color Factory Houston: Cirque de Couleur Ticket Offer
February 6, 2025

Cirque du Soleil x Color Factory Houston: Cirque de Couleur Ticket Offer

For a limited time, embark on an iconic and colorful experience in Houston with the Cirque de Couleur Ticket Offer. Enjoy 20% off tickets to Cirque du Soleil ECHO with the purchase of an Anytime TIcket to Color Factory Houston. Take a bright and vibrant journey through the joy of color at Color Factory and then immerse yourself in the acrobatics and storytelling of Cirque du Soleil. 

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>> Book Cirque de Couleur tickets here <<

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Promotion valid on tickets to Color Factory Houston through March 31, 2025 and Cirque du Soleil ECHO (Houston) through March 23, 2025. Tickets do not need to be booked and/or used on the same date. Each bundle is good for one (1) x Color Factory Houston Anytime Ticket and 20% off tickets to Cirque du Soleil ECHO (Houston). Tickets to ECHO must be used before the show closes on March 23, 2025. Ts and Cs apply. Cannot be combined with additional promotions.

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Skydeck and Color Factory Announce the "Views & Hues" Ticket Bundle
January 10, 2025

Skydeck and Color Factory Announce the "Views & Hues" Ticket Bundle

Color Factory is delighted to announce a LIMITED TIME TICKET BUNDLE OFFER in partnership with Willis Tower's iconic Skydeck observation deck.

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Immerse yourself in a vibrant and breathtaking adventure with the Skydeck x Color Factory Views and Hues Bundle.

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Spend an unforgettable day at Willis Tower - take in the spectacular views of Chicago via The Ledge at Skydeck, then embark on a vibrant journey through the joy of color at Color Factory.

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A perfect pairing of iconic views and colorful memories in the Windy City.

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>> Click Here to Purchase Your Skydeck x Color Factory View and Hues Bundle <<

A Perfect Pairing at Willis Tower
November 15, 2024

A Perfect Pairing at Willis Tower

A popular pairing! Enjoy our limited-time Color Factory Chicago x Kindling offerings now through March 2025!

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Pairing for Two: HUES + HEARTH PACKAGE FOR TWO

LIMITED TIME OFFER. Immerse yourself in a vibrant - and delicious - adventure with the HUES + HEARTH PACKAGE FOR TWO. Take an unforgettable journey through the joy of color at Color Factory Chicago, then indulge in the wood-fired flavors and internationally inspired menu at Kindling - all while staying warm inside Willis Tower.

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This package includes two tickets to Color Factory Chicago and a $50 gift card for an exceptional dining experience from James Beard Award-winning chef Jonathon Sawyer at Kindling. A perfect pairing within Willis Tower for an afternoon or evening of colorful memories and delicious bites. 

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Promotion valid on tickets to Color Factory Chicago and dining credit to Kindling Chicago through March 31, 2025. Tickets and dining credit do not need to be booked and/or used on the same date. Each bundle is good for 2 x Color Factory Chicago Anytime Tickets and 1 x $50 dining credit to Kindling Chicago. Ts and Cs apply.

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Book your package.

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Pairing For Your Company or Group: Host Your Private Event at Color Factory with Catering by Kindling!

A perfect pairing to create unforgettable moments with colleagues, friends, and family. This year, consider making your holiday gathering truly unique by hosting it at Color Factory, with delicious, bespoke catering by Kindling. Color Factory, voted #1 Immersive Art Experience in the USA for its journey through the joy of color, paired with Kindling’s elevated, wood-fired dishes, is the perfect combination to ignite warmth, joy, and creativity for your guests.

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Reach out to our events team for more information.

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Hispanic Heritage Month: Q&A with JZD founders
October 3, 2024

Hispanic Heritage Month: Q&A with JZD founders

This Hispanic Heritage Month: Meet the founders of JZD

Happy National Hispanic Heritage Month! To celebrate, we're taking a minute to highlight and chat with our partners JZD - a Latina-owned lifestyle brand founded by Texas natives Jennifer Serrano and Veronica Vasquez. We're inspire by their mission to create products that build community and celebrate culture.

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What’s your favorite part about running JZD?

Our favorite part of running JZD is getting to create for our community and working with our family! It's truly a dream to work with my parents and wife every single day.

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What inspired you to create JZD?

JZD started out as an Etsy shop back in 2016 because we felt like we needed a reminder of our power. Our first successful product is the now iconic Latina Power Tee.

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Where do you find your inspiration?

Our community! Everything that JZD does and every single item that we put out is with our community in mind. We love creating pieces that make our customers say “Wow! That’s me!” or “This reminds me of my abuela!”

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What “dichos” is your favorite?

All time favorite forever and ever is, "no pasa nada." It's a dicho that has been with me my entire life and it has become a way of living.

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What does being Latinx mean to you?

Being Latinx means celebrating our beautiful culture, languages, and histories that connect our diverse communities. It’s about honoring traditions, embracing the vibrancy of our heritage, and recognizing the challenges and resilience of our ancestors. It also means finding strength in our shared experiences while appreciating individual stories. Ultimately, it’s a commitment to cultural pride and a call for unity among all Latinx voices.

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What’s next for JZD?

We are so excited to continue to grow our community! We also have some really exciting partnerships launching in 2025 that we cannot wait to share! Most importantly we plan to continue to empower our community and create products that represent us.

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You can find pieces from their collection in our Color Shops onsite and online.

Meet Color Factory's Refreshed New York Neighborhood Map
October 2, 2024

Meet Color Factory's Refreshed New York Neighborhood Map

More Art. More Color.

The color continues with our refreshed Color Factory New York neighborhood map! We’ve curated 10 more surprises for you across downtown Manhattan.

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Get your aura read, take a bite out of a rainbow, or swing into the NYC sunset. Roam from one place to the next, discover surprises, and collect keepsakes—all at your own pace. As you wander, pay attention to the shades that surround you and see if you can spot some of the sites that inspired the colors in our palette.

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>> CLICK HERE to view our New York neighborhood map. <<

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Share your journey with #colorfactoryco and tag @colorfactoryco along with our partners!

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Houston: We’re Looking for Volunteers 🖐️🌈
April 2, 2024

Houston: We’re Looking for Volunteers 🖐️🌈

Color Factory is thrilled to announce a transformative partnership with EnChroma, a pioneer in color accessibility technology. Through the EnChroma Color Accessibility Program™, EnChroma glasses are now available for guests with red-green color blindness to borrow during their time at the experience, free of charge. This collaboration marks a significant stride in Color Factory’s ongoing commitment to inclusivity and bringing the joy of color to as many people as possible. 

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We are seeking volunteers who are red-green color blind to experience EnChroma glasses in person at our Houston location on April 24, 2024. 

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Color Factory Houston is hosting an event and looking for red-green color blind volunteers to use EnChroma glasses for the very first time. Media and Press will be on hand to capture these moments and speak with the volunteers throughout the experience. If you are red-green color blind or know someone who is, please click here to fill out a brief volunteer background form. For question #3 (“Media Opportunity”), add that you’re volunteering to try the glasses at COLOR FACTORY. Applications will close Monday, April 15th.

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Volunteers must be available to attend the event at Color Factory Houston on April 24th from 10am-12pm CST. Note that this is a volunteer experience and travel costs will not be covered. 

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About EnChroma Glasses:

EnChroma glasses use special optical filters that help the color blind see an expanded range of color and to see it more clearly, vibrantly and distinctly. The glasses are the product of two NIH research grants and clinical trials at UC Berkeley and UC Davis. Read this recent study by UC Davis on the effectiveness of our glasses. Importantly, the glasses are not a cure for color blindness and work for 8 out of 10 red-green color blind people. Results and reaction times vary. A color blind wearer must have all three of their “color cones” in the retina working properly to benefit.

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Volunteers selected will be notified in advance.

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Color Factory Voted #1 Immersive Art Experience in the USA
March 1, 2024

Color Factory Voted #1 Immersive Art Experience in the USA

BREAKING: USA TODAY readers have chosen Color Factory as the country's #1 immersive art experience in this year’s Readers’ Choice 10Best Awards.

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 USA TODAY’s 10Best helps readers travel smart by providing original, unbiased content that highlights the best of the best in a broad range of categories, from destinations and food, to hotels and things to do. Their Readers' Choice Awards nominees are submitted by USA TODAY’s panel of experts and then hand-selected by 10Best editors before being voted on by the public.

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This year, Color Factory was included in the 10Best list of the most remarkable art experiences in the United States: the best art museums, sculpture parks, arts districts, small-town art scenes, and cities for street art. Not only that, but we won our category, and now are officially recognized as the USA’s best immersive art experience.

As USA Today 10Best put it:

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“Become one with color at Color Factory, where you can participate in more than a dozen immersive art exhibits. With locations in Chicago, Houston, and New York City, visitors can enjoy engaging their senses and indulging in play. You even get sweet treats, city keepsakes, and digital images throughout your journey.”

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A big vote of thanks from us to our guests, our team and our talented artists. We're blushing! This is a milestone that Color Factory will be celebrating for years to come.

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Want to know more? Visit colorfactory.co to start exploring our world of color.

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‍Color Factory × EnChroma
November 21, 2023

‍Color Factory × EnChroma

More Art. More Color. For Everyone.

Color Factory is proud to be a part of the EnChroma Color Accessibility Program™ (CAP), offering EnChroma’s revolutionary glasses for color blindness across all of our locations. As part of our ongoing dedication to inclusion and accessibility, we’re excited for more visitors to experience the joy of color through EnChroma technology that helps reveal deeper, richer, and crisper hues.

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EnChroma glasses can be borrowed for the duration of your Color Factory visit. Look for EnChroma x Color Factory signage upon your arrival to find out more!

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Color blindness affects over 13 million people in the US and about 4% of the population. Also known as color vision deficiency (CVD), it is a reduced ability to distinguish between colors when compared to the standard for normal human color vision. People with CVD usually have difficulty distinguishing between certain colors such as yellow and orange, green and brown, pink and gray, or blue and purple. 

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While people with normal color vision see over one million shades of color, those with color vision deficiency only see about 10% those hues and shades. As a result, their world view is dull and less vibrant, with some colors appearing muddled, muted, washed out or indistinguishable. To them, purple looks blue, red seems brown, gray appears pink, and green and yellow can look similar. The color blind can struggle to see the red in a flower, the variation of colors in a rainbow, a painting, the true hair or eye color of a loved one, red and green stoplights and more. In viewing artwork, the color blind may struggle to see some colors. In school, the condition can cause frustration and challenges in learning. Here are some examples of how the color blind see:

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EnChroma glasses enable people to see an expanded range of clear, vibrant, distinct color and enjoy enhanced detail and depth perception. 

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Curious about your color vision? Take the EnChroma Color Blind Testーit’s easy, quick, and free.

 

How EnChroma Glasses Work

EnChroma’s patented lenses are engineered with special optical filters that enable the color blind to see a broader range of colors more clearly, vibrantly and distinctly so they can experience colorful art, the beauty of nature, overcome everyday challenges and better understand and appreciate colors.

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Importantly, EnChroma glasses are not a cure or correction for color blindness, they work for approximately eight out of 10 people with red-green color blindness, do not provide full color vision and results and reaction times vary. For questions or comments, email [email protected]

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EnChroma glasses are available in outdoor and indoor lenses that can also be customized for prescription. They also come in both adult and kids’ sizes.

Special Discounts on EnChroma Glasses

When you buy EnChroma glasses, patrons of Color Factory will receive a special 10% discount. Use this link and also remember to type in SEECF10 in the DISCOUNT CODE area.

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EnChroma glasses are available in outdoor and indoor lenses that can also be customized for prescription. They also come in both adult and kids’ sizes.

Seek & Find: A Colorful Word Search 🌈🔍✍️
November 3, 2023

Seek & Find: A Colorful Word Search 🌈🔍✍️

New York City is a vibrant metropolis where you can find colorful inspiration around each and every corner. From the classic yellow of the taxi cabs to the historic brownstones in Harlem, the city is a canvas painted with iconic hues. We searched high and low to find the perfect shades of our New York City color palette. Whether you are walking around the city that never sleeps or dreaming of a trip to the Big Apple, here’s your chance to seek and find these shades in our colorful word search. Take it to the streets and look for these hues in your own city! 

How to Play:

  1. Download the Color Factory Word Search here.
  2. Print it out and grab your favorite set of colored pencils or markers.
  3. Challenge yourself to find all of the iconic New York City colors hidden within the word search.

Happy searching!

Jelly Belly × Color Factory
July 25, 2023

Jelly Belly × Color Factory

Our lobbies just got a little sweeter!

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We’ve partnered with the one and only JELLY BELLY® to bring you a new treat, perfectly paired in flavor and hue to each of our city color palettes. Step into our lobby and step right up our Jelly Belly® carts in all locations.

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Grab this sweet treat and see if you can connect the dots, or should we say beans?

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Jelly Belly Fun Facts:

  • Every Jelly Belly jelly bean contains flavorin both the center and the shell
  • Jelly Belly beans are known for their iconic shape. Jelly beans that don’t quite hit the mark are called “Belly Flops”.
  • It takes 7-14 days to make one Jelly Belly jelly bean!

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Candylab × Color Factory: Introducing The Chromabus!
July 13, 2023

Candylab × Color Factory: Introducing The Chromabus!

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Buckle up for the launch of our exclusive collaboration with Candylab Toys.

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We’ve partnered with our NYC neighbors, Candylab Toys, to bring you this limited edition Color Factory CandyCar®. Carefully crafted and color-blocked in some of our favorite hues, we hope the Chroma Bus will help spread the joy of color wherever you choose to park it.

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Quantities are limited, so get yours now online or at your local Color Shop in Chicago, Houston, or New York.

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Shop Now

Happy Pride Month!
June 8, 2023

Happy Pride Month!

We’re celebrating PRIDE today and every day here at Color Factory.

This June, we partnered with designer Ry Macarayan on a custom illustration inspiring us to LIVE IN COLOR.  

Ry is an illustrator and designer currently based in Seattle, WA. They are strategic in their work, often using clean and minimal forms, but is unafraid of bold colors, soft textures, and refreshing compositions. Their style is a perfect example of organic shapes living in a digital world.

What does it mean to LIVE IN COLOR?

“It means finding your people and seeing how enriching and powerful it is to be surrounded by community. It means living outside of binary structures taught to us and seeing how beautiful life can be when you are able to experiment, play, and find joy in being yourself."

- Ry Macarayan
@rymakes

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Mochi Kids × Color Factory
May 1, 2023

Mochi Kids × Color Factory

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We’re celebrating Asian American and Pacific Islanders Month here at Color Factory!

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This month we’re partnering with Mochi Kids! We’ve admired Amanda Stewart for a long time with her adorable, kid-friendly (and parent approved!) designs paired with her dedication to social responsibility. She has built her brand by lifting up other small businesses, sourcing and producing her line with a locally, female-owned manufacturer, and using her platform to raise awareness for issues important to her (and to all humans!) along the way. We think you and your kiddos will love these special pieces designed just for us in the Color Shop!

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Halloween has arrived at Color Factory Houston!
September 22, 2022

Halloween has arrived at Color Factory Houston!

A spell has been cast! The happy haunts have transformed Color Factory into a fangtastic, Halloween Dream!

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Starting TODAY through Día de los Muertos, treat yourself to a new, ghostly experience for all ages (we promise, our ghosts are friendly!) including:

📸 Brand new photo ops (did someone say GIANT PUMPKIN?!)

🦇 A batty “Fallfetti" installation

🍬 Ghoulishly delightful treats

😱 Haunted Hues custom photo booth borders on all digital images

✨ Free themed giveaways

🎃 Decorate a pumpkin!

👻 Limited edition Halloween merchandise

🌙 Plus, special add-on options (to make your visit scary-good) Juiceland Juice in a souvenir cup!

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The forecast calls for Winter Colorland!
November 7, 2022

The forecast calls for Winter Colorland!

Chicago, Houston, & NYC... Prepare for a blustery blizzard with the arrival of Winter Colorland at Color Factory! Starting November 17th, all three of our locations will be blanketed in seasonal cheer, so bundle up for some one-of-a-kind festive fun before the snow melts.

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Come experience:

⛷️ A ski lift through a confetti snow storm!

🍬 NEW, seasonal sweet treats

☃️ Wintery photo opportunities (holiday cards, anyone??)

🎁 BRAND NEW giveaways

❄️ A snow-in-the-dark (ha!) scavenger hunt in our ball pits

🎨 A festive craft DIY add-on

✨ Plus, our exclusive Winter Colorland Collection in our Color Shops

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Your holiday season will not be complete without a visit to WINTER COLORLAND!
Everything You Need To Know About Our Celebration Room in Houston!
October 25, 2021

Everything You Need To Know About Our Celebration Room in Houston!

This summer, Color Factory launched a brand new room in Houston… the Celebration Room! This special event venue is the perfect place for hosting birthday parties, graduation parties, work offsites, and MORE. Between our confetti room, giant ball pit, and treats – any event you host at Color Factory is sure to be MEMORABLE.  

Located right off our grand finale (the ball pit!), this special venue is ready to go when you arrive. Tinsel covers the walls along with large-scale colorful dots (and the classic Color Factory smiley face logo)! There are four large tables and chairs for up to 27 guests.  You’ll have access to a refrigerator to store cake (or other treats!) during your visit.  AND, there’s even a letterboard that can be customized with ANY special message you’d like!

READY TO BOOK?
Here’s What’s New at Color Factory This Month!
October 28, 2021

Here’s What’s New at Color Factory This Month!

We have a LOT going on this month, and can’t wait to have you join in on allll the fun! Keep reading to learn a little more about what’s new at Color Factory in October.

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1. ORANGE YOU EXCITED FOR HALLOWEEN?

This Friday-Sunday, come celebrate a fangtastic Halloween at Color Factory. There will be special themed treats, a festive makeover of the confetti rooms, our staff decked out in costumes, PLUS other fun surprises. Make sure you purchase tickets HERE before we sell out!

2. EATALY INSTALLATION

Don’t forget! If you’re in NYC – our exhibit at Eataly Downtown is still on view! The beauty of the colors above MIXED with Eataly’s color-filled menu is sure to give you the perfect night (or day!) out! Click here to read more.  

3. HOUSTON CELEBRATION ROOM

Curious about our new celebration room in Houston? It’s available to rent for all kinds of parties NOW! Get ALL the details by clicking RIGHT HERE to read a little more about the room, how to reserve your party, and more!

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Our Houston Celebration room is ready for your birthday parties, work offsites, group events, and MORE!

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4. VETERANS DISCOUNT

Color Factory is so thankful for the service of the US Armed Forces. With Veterans Day around the corner, we wanted to remind you that we offer a 10% discount to any active, veteran, retired, or reservist personnel. Email us at [email protected] to access your code!

5. COLOR CHANGING MUG

Have you purchased our BEST-SELLING color changing mug yet? Just add hot liquid and watch the design totally transform. Now available here  in our online shop. Grab it before it’s gone!

See you soon!

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Help Us Share Color and Cheer This Holiday Season!
December 12, 2021

Help Us Share Color and Cheer This Holiday Season!

Color Factory has teamed up with Art Start in New York City and Team Brownsville in Houston to send gifts to kids and teens this holiday season. In each Color Factory gift shop, guests are able to donate towards gifts through these organizations. Grab tickets now and don’t forget to stop by our shop on the way out to make a donation!

Color Factory NYC x Art Start

Art start uses the creative process to nurture the voices, hearts, and minds of historically marginalized youth. And, visitors to Color Factory can choose from a variety of gifts across different dollar amounts to benefit an Art Start Participant!

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“We are so excited to partner with Color Factory this holiday season. Not only do we love their mission of supporting creativity and fostering curiosity, but this giving initiative will support Art Start youth programs through 2022.”

-Mariama Noguera-Devers, Deputy Director at Art Start

Color Factory Houston x Team Brownsville

Team Brownsville is a nonprofit that provides humanitarian assistance to asylum seekers. This holiday season at Color Factory, you can send a stocking to a child legally waiting to cross the border by adding a $10 donation to your purchase. Each stocking comes with a small toy, a book, holiday candy, and one or more items of warm clothing.

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“Thank you so much. It means the world to the kids and the parents who often don’t know that Americans care about them. They’ve suffered so much on their journey to the border. ”

-Andrea Rudnik, Volunteer Coordinator at Team Brownsville

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If you can’t make it to Color Factory before the holidays, you can make a direct donation to Art Start or Team Brownsville through their websites. We hope to see you soon and thank you for helping us support these phenomenal organizations this season.

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What is Color Factory?
April 22, 2023

What is Color Factory?

Color Factory is an interactive art exhibition that immerses visitors in a colorful world of creativity and fun. The exhibit is designed to celebrate the joy and wonder of color and features a variety of interactive installations, games, and activities that engage all the senses. Located in major cities across the United States, the Color Factory is a popular attraction that draws visitors of all ages and backgrounds. Each location features a unique set of installations that are designed to reflect the character and personality of the city in which it is located.

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Into The Blue at Color Factory NYC

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One of the most popular installations at the Color Factory is the giant ball pit filled with over 500,000 balls. Visitors can jump in and immerse themselves in the sea of color, and take photos to capture the fun and excitement of the moment. Another popular installation is the rainbow-colored ribbon room, where visitors can walk through a tunnel made of colorful ribbons and experience the sensation of being surrounded by color.

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Chromaroma at Color Factory Houston

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In addition to these installations, the Color Factory also features a variety of other interactive activities, including a “Chromaroma” wall that allows visitors to experience different scents, a color-matching game that challenges visitors to match colors to their corresponding objects, and a room filled with balloons that visitors can play with. 

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Throughout the exhibit, visitors are encouraged to play, explore, and have fun as they discover the many ways that color can inspire and delight the senses. The exhibit also features a gift shop where visitors can purchase souvenirs and mementos of their visit, including colorful t-shirts, stickers, and other merchandise.

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Perspective Party by Camille Walala at Color Factory Chicago

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Overall, the Color Factory is a vibrant and exciting celebration of color and creativity that offers visitors a unique and immersive experience unlike any other. Whether you're a fan of art, design, or simply love to play and explore, the Color Factory is sure to leave you feeling inspired and energized.

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Springtime “Colors In Bloom” Exhibit Ending Soon!
April 27, 2023

Springtime “Colors In Bloom” Exhibit Ending Soon!

A celebration of the vibrant colors of the season, Color Factory’s springtime exhibit “Colors in Bloom” has been delighting visitors since February. But all good things must come to an end, and “Colors in Bloom” is no exception. This May marks the end of the exhibit, making it the last chance for guests to experience this one-of-a-kind display.

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If you haven't had the chance to visit Color Factory yet, now is the time to do so. The exhibit is a sensory delight, featuring a series of rooms and installations that engage all of your senses. 

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Tulips in Chicago

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The “Colors in Bloom” experience takes this sense of wonder and amplifies it with an explosion of springtime colors.The most unique feature of Color Factory's Colors in Bloom experience is the transformed confetti rooms.  This installation is a fully immersive experience that simulates a blooming garden. As you step into the room, you are enveloped in a cloud of petals that dance around you, creating a magical atmosphere that feels like stepping into a fairytale.

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Cherry Blossoms in NYC

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If you're a fan of immersive art experiences, or simply looking for a unique and fun way to spend an afternoon, then the “Colors in Bloom” exhibit at Color Factory is not to be missed.  But remember, time is running out! The exhibit is set to end this May, so make sure to book your tickets soon!

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Color Factory Houston’s Newest Immersive Experience: A Royal (Disco) Ball!
April 13, 2023

Color Factory Houston’s Newest Immersive Experience: A Royal (Disco) Ball!

Grab your rhinestone cowboy boots and hit the (silent) disco dance floor! We’re bringing one of our most beloved installations to Color Factory Houston. “A Royal (Disco) Ball” is the newest attraction at our popular interactive art exhibit located in Upper Kirby. 

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Color Factory Houston has always been known for its visually stunning installations, but now visitors can also engage with the art in a new way: through dance! “A Royal (Disco) Ball” celebrates the greatest, Texas-born women artists of our time. That’s right, the QUEENS of the charts (and our hearts from) Selena and Megan Thee Stallion to Houston’s own Beyoncé and Lizzo! 

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Our all-purple palace is an ode to female empowerment and these hometown heroines. Don a pair of headphones, turn up the volume, channel your inner star, and dance until your heart goes “bidi bidi bom bom.”

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But…the fun doesn't stop there! Try to spot the secret room hidden amidst the lavender hues.  Inside, you'll discover a fun surprise that will make your day a little brighter. 

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Visitors to the Houston Color Factory are encouraged to wear comfortable shoes and clothing, as the dance floor is meant to be an active space. The exhibit is also open to all ages, making it a fun activity for families and friends.

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Color Factory: Our Year In Review
December 28, 2021

Color Factory: Our Year In Review

We couldn’t have done it without you! Here are just a few of the exciting things that colored 2021 for us:

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1. Through Rose-Colored Glasses , Houston

We worked with Ainsley Rose Romero & Eric Friedensohn  to create an experience that invites you to slip on a pair of rose-colored glasses and look around to find that there’s so much more in life to appreciate, if you just take a moment to shift your perspective.

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2. Eataly Downtown X Color Factory  

Color Factory partnered with Eataly Downtown to bring joy and color to New Yorkers as we all emerged from a difficult year. Artist HOTTEA created a sweeping installation of hand cut yarn to capture the colors of dawn in two cities close to Eataly’s heart – Torino, Italy and New York City.

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3. The Oculus in Color

Eataly and Color Factory lit up The Oculus in the colors of HOTTEA’s installation, sharing our stunning sky-inspired palette with all of downtown Manhattan.

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4. All That Shimmers, Houston

The immersive installation from artist Rachel B. Hayes features a palette of jewel tones that sparkle in the sunlight. As light shines through the translucent panels of this site-specific piece, colorful beams bathe our Houston space in precious hues.

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All That Shimmers, Houston

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5. New in New York

Color Factory New York  got a fresh look in 2021 with a new lobby showcasing our NYC color palette, a Central-Park-inspired confetti room that changes colors every eason, and our Silence is Golden dance party experience featuring a playlist from Brookyn’s own Spinderella.

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6. Cause for Celebration!

Our Houston location launched its party room, available for all your private events. Interested in hosting? Email us at [email protected].

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7. Hues Flash

From a new Chicago location opening in Spring 2022 to the appointment of  our new CEO, Tina Malhotra, Color Factory had some exciting news to share with the world this year.

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8. More Color in the Shop

We launched tons of cool new products in our online and on-site gift shops. Supplies are limited so grab your gear today!

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We loved every second of 2021 and feel grateful for the opportunity we had to spend it with YOU! We’re looking forward to a new year full of color, fun, family and loved ones, and success from the entire team at Color Factory. See you next year!

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This Month Only! 2 Tickets for the Price of 1
January 4, 2022

This Month Only! 2 Tickets for the Price of 1

BIG NEWS! This January, pay half price on Color Factory tickets every Thursday from 4pm-8pm at BOTH Color Factory locations!

That means: If you bring a date during these times, your date comes FOR FREE!

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To access the deal, just use code: DATENIGHTS22 when purchasing tickets.

(Discount requires the purchase of at least TWO adult tickets.)

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SEE YOU SOON!

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Color Factory Chicago: Time Out’s “Must-See in 2022”
January 19, 2022

Color Factory Chicago: Time Out’s “Must-See in 2022”

From daring new restaurants to world-renowned museums, the world is filled with destinations to add to your bucket list. Color Factory is thrilled to be included alongside these one-of-a-kind experiences as one of Time Out’s “22 best new things to do in the world in 2022”.

Listing Color Factory at #14, Time Out says:

“The eye-popping, kaleidoscopic installations of roving interactive museum Color Factory will rock up in Chicago this spring. Its largest-ever exhibition will take over Willis Tower…Previous shows have featured candy-pink rooms and NASA-themed ball pits, so expect a wildly in-yer-face mix of classic Color Factory replicas and new rooms themed around Chicago itself.”

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In case you missed it, Color Factory is opening our largest-ever exhibit in the Willis Tower this Spring. We might be a bit biased, but we agree that Color Factory Chicago is a must-see. Start planning your trips, we’ll see you there soon!

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Love is in the air at Color Factory!
February 25, 2022

Love is in the air at Color Factory!

Join us for Valentine’s Day at Color Factory NYC & HTX from February 9th through February 14th. Featuring:

  • Flower stands from @flowerbodega (NYC) and @babecityblooms (HTX) selling bright & beautiful mini-bouquets for all your special someones
  • Photo ops with ALL the feels including Valentine’s Day props, decor, & digital frames
  • Tasty treats with exclusive flavors & designs
  • Some of your favorite Color Factory experiences and team members dressed up for the occasion

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Grab your SOs, your BFFs, and your tickets NOW to celebrate the spectrum of love at Color Factory.

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Chicago Artist Highlight: Edra Soto
April 8, 2022

Chicago Artist Highlight: Edra Soto

We’re excited to begin to announce our artist features for our Chicago location, coming late this Spring. In our new lobby, we’re working with Puerto-Rican born and Chicago-based artist @edrasoto to display our city color palette in a fresh way. Edra is creating a site-specific iteration of her GRAFT series: guests will peer through viewfinders in the installation to discover the photos that inspired each color in the palette.

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The artist has attended residency programs at Skowhegan School of Painting and Sculpture, Beta-Local, the Robert Rauschenberg Foundation Residency, Headlands Center for the Arts, Project Row Houses and Art Omi, among others. Soto has been awarded the Efroymson Contemporary Arts Fellowship, the Illinois Arts Council Agency Fellowship, the inaugural Foundwork Artist Prize and the Joan Mitchell Foundation Painters & Sculptors Grant, among others. Between 2019-2020, Soto exhibited and traveled to Brazil, Puerto Rico, and Cuba as part of the MacArthur Foundation’s International Connections Fund. Soto holds an MFA from the School of the Art Institute of Chicago and a bachelor’s degree from Escuela de Artes Plásticas y Diseño de Puerto Rico. The artist lives and works in Chicago.

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We can’t wait to see Soto’s work come to life at Color Factory Chicago!

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Burger Bodega X Color Factory Houston

April 13, 2026
Burger Bodega X Color Factory Houston
April 13, 2026

Burger Bodega X Color Factory Houston

Burger Bodega X Color Factory Houston 🌈🔥🍔‍

Take your color adventure out into the city!

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The fun doesn’t stop when you leave our halls. Every ticket to Color Factory Houston includes a digital link to our Houston Color Map, a curated guide to the most vibrant spots in the city.

We are so excited to announce our newest map partner: Burger Bodega!

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Next time you’re exploring the city, head over to Burger Bodega and keep the color adventure going. If you mention Color Factory when ordering any of their famous milkshakes, you’ll receive a special Color Factory-style upgrade.

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Whether you're looking for a colorful weekday escape or a weekend treat, it’s the perfect way to taste the hues of Houston.

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🍔 Burger Bodega 📍4520 Washington Ave.

🌈Color Factory Houston 📍3303 Kirby

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BOOK TICKETS HERE

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Cool Off In Color Summer Pass

April 13, 2026
Cool Off In Color Summer Pass
April 13, 2026

Cool Off In Color Summer Pass

🌈 Cool Off In Color Summer Pass

Introducing: Your All-Access Pass to a Colorful Summer

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Your all-access pass to a Colorful Summer! 

3 Anytime Visits + Palette of Perks! 

Make this summer your brightest one yet with the Cool Off in Color Summer Pass! Dive into a season of endless play with three tickets to use whenever you need a vibrant escape between May 18 and September 30, 2026.

A palette of perks at your fingertips! In addition to your tickets, Cool Off in Color Summer Pass holders receive: 

  • A Colorful Kickoff Kit filled with Color Factory goodies designed to keep the joyful vibes flowing all summer long. ($50+ Retail Value)
  • 20% off in our Color Shop after your visit (on-site only)
  • 50% off one companion ticket per visit - redeemable in-person on the day of your visit. 
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Keep it cool. Keep it colorful. 

BOOK YOUR SUMMER PASS

Offer details: The Cool Off in Color Summer Pass includes three (3) Anytime Tickets per pass holder. Please note that all tickets are non-refundable and non-transferable and IDs will be checked upon entry. All three visits must be redeemed by September 30, 2026. To guarantee entry on your preferred dates, advanced reservations are required and subject to availability. This offer cannot be combined with any other promotions or discounts. Each Summer Pass includes one (1) commemorative welcome gift, available while supplies last, 20% off in our on-site Color Shop (not applicable online), and one (1) 50% Off Companion Ticket per visit redeemable in-person upon arrival.. Additional terms and conditions may apply.

🎡✨Wheelie Good Time Ticket Bundle

April 13, 2026
🎡✨Wheelie Good Time Ticket Bundle
April 13, 2026

🎡✨Wheelie Good Time Ticket Bundle

🎡✨Wheelie Good Time Ticket Bundle

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Buy 3 Anytime Tickets, Get 1 Free + Free Where’s Wheelie Scavenger Hunt!

Roll into the season with your favorite crew and immerse yourselves in the vibrant, high-energy world of Color Factory. Buy 3 Anytime Tickets, Get 1 Free!

The Wheelie Good Time Ticket Bundle includes:

Four Anytime Tickets (for the price of three!)

‍A "Where’s Wheelie" Scavenger Hunt: take your group on a vibrant adventure. Find the hidden Wheelies, win a prize!

Gather your color crew and experience the joy of color before the summer sun sets 2

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BOOK TICKETS HERE

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Offer details: Wheelie Good Time Ticket Bundle: Buy 3 Anytime Tickets, Get 1 Anytime Ticket Free. Your purchase of this bundle includes one "Where’s Wheelie" Scavenger Hunt for your group. Offer valid through September 7th, 2026. No additional promos or discounts can be applied to the bundle. Ts & Cs apply.

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Artechouse x Color Factory New York Experience Bundle

April 13, 2026
Artechouse x Color Factory New York Experience Bundle
April 13, 2026

Artechouse x Color Factory New York Experience Bundle

✨💠🌈Artechouse x Color Factory New York Experience Bundle

For a limited time, ignite your senses with the Artechouse x Color Factory Experience Bundle*. Immerse yourself in the intersection of art, science, and technology at ARTECHOUSE, then dive into a world of joy and play at Color Factory. Two extraordinary destinations. One vibrant journey through the cutting edge of digital art and the magic of color.

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This package includes one (1) Anytime ticket to Color Factory New York and one (1) Anytime ticket to ARTECHOUSE New York.

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*Promotion valid for a limited time on tickets to Color Factory New York and ARTECHOUSE New York. Tickets do not need to be booked and/or used on the same date but must be used within 30 days of purchase. Each bundle is based on availability and is good for one (1) Anytime ticket to Color Factory New York and one (1) Anytime ticket to ARTECHOUSE New York. Ts and Cs apply.

Colors in Bloom 🌷🌸🌵

March 5, 2026
Colors in Bloom 🌷🌸🌵
March 5, 2026

Colors in Bloom 🌷🌸🌵

Spring has arrived at Color Factory! 

Step into our limited-time Colors in Bloom exhibit from February 27 through May 11, 2026. Explore larger-than-life blossoms in our vibrant confetti rooms in homage to our cities' first signs of spring. Add our new Colors in Bloom Scavenger Hunt to your visit and embark on a buzzing quest through our vibrant halls! Match each busy pollinator to the specific flower it helps bloom with our custom sticker sheet—match them all and win a prize! It’s the perfect way to explore our newest floral installation and celebrate the tiny heroes that bring the season to life.

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🏮✨Celebrate Lunar New Year in Red and Gold

February 18, 2026
🏮✨Celebrate Lunar New Year in Red and Gold
February 18, 2026

🏮✨Celebrate Lunar New Year in Red and Gold

🏮✨Find a Golden Ticket, Win a Red + Gold Prize Pack!

A Stroke of Good Fortune

This Lunar New Year, Color Factory is celebrating hues of Red, symbolizing good luck and joy, and Gold, representing prosperity and new beginnings. From February 17 – 23, guests will receive a red envelope for a chance to win an exclusive red-and-gold prize pack!* 

Don’t wait for luck to find you! Come for the tradition, stay for the colorful memories, and may your new year be as bright as our palette.

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🎟️BOOK TICKETS

*Red envelopes available while supplies last from February 17-23, 2026. One prize pack per Golden Ticket winner. Ts and Cs apply.

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Color Factory Introduces Sensory Friendly Hours

February 2, 2026
Color Factory Introduces Sensory Friendly Hours
February 2, 2026

Color Factory Introduces Sensory Friendly Hours

At Color Factory, we strive to make the joy of color as accessible as possible. We believe everyone should be able to experience our vibrant world, which is why we are so proud to introduce Sensory Friendly Hours at all venues.

On the second Thursday of the  month*, we’re making a few thoughtful adjustments to our environment to ensure a calmer, cozy experience for our neurodivergent friends and those with sensory sensitivities.

When:

  • Date: Second Thursday of the month*
  • Time: 3 PM local time until closing

What to expect during Sensory-Sensitive Hours:

  • More Room to Play: Reduced time slot capacity for a spacious, unhurried flow.
  • Softened Surrounds: Reduced lighting and lowered sound levels.
  • Soothing Sounds: A sensory-friendly playlist curated for a calming atmosphere.
  • Your Personal Map: A Sensory Guide to help navigate the experience with ease.
  • Support: We’re proud to be KultureCity certified! KultureCity Sensory Bags are available to borrow, equipped with noise-canceling headphones, fidget tools, and verbal cue cards.

 To prepare guests for their visit, a step-by-step guide to the experience in each city is available on the KultureCity app: 

*Please note that Sensory Friendly Hours are offered on the second Thursday of the month, though they may be unavailable on select dates at select venues. When purchasing your ticket, be sure to book for “Sensory Friendly Hours”. If it does not appear for the date you selected, it is not being offered that day.

Pilates in Full Color at Color Factory Houston

January 30, 2026
Pilates in Full Color at Color Factory Houston
January 30, 2026

Pilates in Full Color at Color Factory Houston

For a limited time, we’re bringing a fresh perspective to your fitness routine at Color Factory Houston! Join us for Pilates in Full Color, an exclusive, beginner-friendly class led by Sharon Warwas of Custom Fit Pilates right here in our vibrant halls.

Limited Space – Book Now!

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After you stretch and strengthen, stay and explore the hues of Houston with a full visit to our immersive experience. You can also choose to come back another day.

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PILATES IN FULL COLOR‍

Color Factory Houston

Thursdays at 9:00 am

February 5 - March 12

Brighten Up Your Routine – Book Now!

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CLASS DESCRIPTION

Step into a world of vibrant energy and mindful movement! Join us at the Color Factory for uplifting, beginner-friendly Mat Pilates. This class invites you to connect your breath with intentional movement, grounding your spirit while strengthening your core in one of the most inspiring spaces in the city.

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We will focus on the foundational principles of Pilates—alignment, control, and fluidity—at a pace that feels accessible and empowering. Whether you are looking to improve your posture or simply want to find your "flow" surrounded by a spectrum of color, this experience is all about celebrating what your body can do. No prior experience is necessary; just bring a mat, water, and an open heart. Let’s move, breathe, and find balance together!

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New Year, New Hue – Book Now!

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ABOUT SHARON WARWAS

Sharon Warwas is a highly-certified and deeply-experienced Pilates instructor with over two decades of dedication to the transformative power of movement.

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Her teaching journey began in 2005 when she received her foundational Peak Pilates certification. In 2011, her expertise was broadened with an additional certification from Body Arts and Science International (BASI), integrating both classical and contemporary methodologies into her repertoire.

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Sharon's extensive career includes a strong clinical focus, having worked closely with a chiropractor since 2006. As a result of this collaboration, she has been able to specialize in curating personalized programs and guiding clients with diverse fitness needs, injuries, and conditions. She has taught in various settings, both group and one-on-one, and currently runs her own studio, Custom Fit Pilates.

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Her commitment to education also extends to institutions, including teaching at the Houston Ballet Academy’s summer programs (2018–2019) and partnering with medical professionals like the "Lifestyle Docs" (Dr.s Bandana and Munish Chawla, 2024-present) to educate on the mind-body connection fostered by Pilates. Throughout the years she also taught in various group and corporate fitness settings.

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A Personal Approach to Transformation

Sharon's teaching has been profoundly affected by her own wellness journey. Actively addressing her lordosis and scoliosis through Pilates, she reframes what others may call “limitations" into a powerful source of transformation and insight. This journey has been helpful with clients to conquer and overcome injuries and achieve goals, witnessing the powerful role Pilates plays in holistic health.

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This follows her belief that everybody holds the power to achieve overall mental, physical, and spiritual well-being, and she always looks forward to guiding participants in finding alignment, strength, and overall well-being through mindful movement.

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Of her limited-time course at Color Factory Houston, Sharon says, "I am beyond stoked for this collaboration!"

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Get a Fresh Perspective – Book Now!

Artechouse x Color Factory Houston Experience Bundle

January 22, 2026
Artechouse x Color Factory Houston Experience Bundle
January 22, 2026

Artechouse x Color Factory Houston Experience Bundle

💠🌈Artechouse x Color Factory Houston Experience Bundle

For a limited time, ignite your senses with the Artechouse x Color Factory Houston Experience Bundle*. Immerse yourself in the intersection of art, science, and technology at ARTECHOUSE and dive into a world of joy and play at Color Factor Houton. Two extraordinary destinations. One vibrant journey through the cutting edge of digital art and the joy of color.

This package includes one (1) Anytime ticket to Color Factory Houston and one (1) Anytime ticket to ARTECHOUSE Houston.

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*Promotion valid on tickets to Color Factory Houston and ARTECHOUSE Houston through February 28, 2026. Tickets do not need to be booked and/or used on the same date. Each bundle is based on availability and is good for one (1) Anytime ticket to Color Factory Houston and one (1) Anytime ticket to ARTECHOUSE Houston. Ts and Cs apply.

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Come Together in Color Ticket Bundle 🌈 💙❄️

November 24, 2025
Come Together in Color Ticket Bundle 🌈 💙❄️
November 24, 2025

Come Together in Color Ticket Bundle 🌈 💙❄️

Come Together in Color Ticket Bundle💙
✨Buy 3 Anytime Tickets, Get 1 Free + FREE gift

The more the merrier—and more colorful! Our limited-time Come Together in Color Ticket Bundle includes 4 Anytime Tickets (for the price of 3!), plus an exclusive holiday-inspired postcard pack to spread the joy of color far and wide. 

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This holiday season, step away from the hustle and bustle and come together in color at Color Factory. 

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*Offer valid through January 12, 2025. No additional promos or discounts apply. Ts & Cs apply.

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🎃🍭✨TRICK-or-TREAT Night at Color Factory

October 8, 2025
🎃🍭✨TRICK-or-TREAT Night at Color Factory
October 8, 2025

🎃🍭✨TRICK-or-TREAT Night at Color Factory

Trick-or-Treat Night at Color Factory- All Venues!

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One Night Only: Candy, Costumes, and Color! 🎃✨

Our most spellbinding event of the year is back! For one night only, Color Factory transforms into a cauldron of candy, color, and costume fun. From little pumpkins to grown-up ghouls, everyone’s invited to wander through our vibrant halls as they become trick-or-treat trails filled with sweet surprises. 🍬

Come dressed to impress—costumes are highly encouraged (and it’s the perfect excuse to wear yours before the big day!).

Enjoy candy, color, and a hauntingly fun evening for all ages*.

A magically sweet night awaits… but hurry—tickets will vanish fast!

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*While supplies last. Terms and conditions apply.

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Boo! The Hunted Hues 2025 Scavenger Hunt is Here!

September 10, 2025
Boo! The Hunted Hues 2025 Scavenger Hunt is Here!
September 10, 2025

Boo! The Hunted Hues 2025 Scavenger Hunt is Here!

It’s the Hunted Hues 2025 Scavenger Hunt - Boo!

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The Hunted Hues weren’t always so bright! Mischievous and full of charm, these suspicious shades carry a hidden past. Step back into history with us as we seek and find their true origin stories.

Once you've met the hues, head to Color Factory and join the Hunted Hues Scavenger Hunt. This year, we're searching for the hues' favorite shades of sugar! Find them all with their favorite treats and win a prize!

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Good Luck! 👻

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Banksy x Color Factory Experience Bundle

May 23, 2025
Banksy x Color Factory Experience Bundle
May 23, 2025

Banksy x Color Factory Experience Bundle

Banksy x Color Factory Experience Bundle

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LIMITED TIME OFFER. Step into the unexpected with the Banksy x Color Factory Experience Bundle. Explore the brilliance of Banksy’s most iconic works, then lose yourself in a kaleidoscope of creativity at Color Factory. Two unforgettable experiences. One bold journey through color, culture, and rebellion.

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This package includes one (1) Anytime ticket to Color Factory New York and one (1) Anytime ticket to The Banksy Museum.

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Promotion valid on tickets to Color Factory New York and the Banksy Museum through August 31, 2025. Tickets do not need to be booked and/or used on the same date. Each bundle is based on availability and is good for (1) Anytime ticket to Color Factory New York and one (1) Anytime ticket to The Banksy Museum. Ts and Cs apply.

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Color Factory Manhattanhenge Confetti Accumulation

May 16, 2025
Color Factory Manhattanhenge Confetti Accumulation
May 16, 2025

Color Factory Manhattanhenge Confetti Accumulation

A Tribute to New York’s Most Magical Sunset

Coined by astrophysicist Neil deGrasse Tyson, the phenomenon known as “Manhattanhenge” occurs only twice a year when the setting summer sun magically aligns with the gridded east-west streets of the island. The silvery skyscrapers lining these streets act like the pillars of Stonehenge—vertically framing the horizon and reflecting its colors in a stunning symphony of symmetry and sunset shades. On these rare summer nights, thousands of New Yorkers gather along 14th, 23rd, 34th, 42nd, and 57th Streets to witness this spectacle of burning oranges, bright pinks, and shocking purples as a simultaneous hush falls over the city that never sleeps.

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Manhattanhenge 2025 Dates

  • May 28th at 8:19 p.m. - Half Sun
  • May 29th at 8:20 p.m. - Full Sun
  • July 12 at 8:29 p.m. - Full Sun
  • July 13 at 8:28 p.m. - Half Sun

 🌆Full Sun: The entire solar disk is visible.

 🌆Half Sun: The sun is partially visible above the horizon.

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Best Viewing Locations

Choose any east-west street with an open view of the horizon across the Hudson River.

  • 14th St & Broadway
  • 23rd St & Broadway
  • 34th St & Fifth Ave
  • 42nd St & Third Ave
  • 57th St & Eighth Ave
Pro tip: Arrive at least 30 minutes early to grab a good spot and prep your camera!
Don’t Miss Reverse Manhattanhenge

In winter, Reverse Manhattanhenge offers a sunrise version of the spectacle—when the city wakes to light spilling through its streets around 7:00 a.m.

  • November 29, 2025
  • November 30, 2025

Color Factory Wins "Best Immersive Art Experience in the USA" for the Second Year in a Row

February 26, 2025
Color Factory Wins "Best Immersive Art Experience in the USA" for the Second Year in a Row
February 26, 2025

Color Factory Wins "Best Immersive Art Experience in the USA" for the Second Year in a Row

BREAKING: Color Factory Wins "Best Immersive Art Experience in the USA" for the Second Year in a Row. What fantastic news! Here's our official press release:

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Color Factory, the interactive art experience that invites visitors to immerse themselves in the joy of color, is excited to announce they have been selected as 2025's “#1 Best Immersive Art Experience” by USA Today’s annual Readers’ Choice 10Best Awards. 

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USA TODAY’s 10Best helps readers travel smart by providing original, unbiased content that highlights the best of the best in a broad range of categories, from destinations and food, to hotels and things to do. Their Readers' Choice Awards nominees are submitted by USA Today’s panel of esteemed experts and then hand-selected by 10Best editors before final voting by the general readership. 

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Color Factory was nominated in the 10Best Awards category of the most remarkable art experiences in the United States: which includes the best art museums, sculpture parks, arts districts, small-town art scenes, and cities for street art. Winning the category for the second year in a row, Color Factory is proud to hold the honor again as the USA’s Best Immersive Art Experience - a milestone that Color Factory will be celebrating for years to come.

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Interim CEO Ben Williams said, "Winning two years in a row – what outstanding recognition! Thank you to the USA Today voters for the honor. Keeping the number one spot is a testament to the work of the Color Factory team. Every day, we deliver truly memorable experiences – real bolts of joy and human connection – through our extraordinary color art. Our second 10Best win shows we don't rest on our laurels. We're excited to welcome new guests as a result of this award. I recommend everyone make 2025 their year of color!"

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First debuting in 2017 as a temporary location in San Francisco, the exhibit subsequently went on to expand into massively successful permanent locations in New York (2018), Houston (2019), and Chicago (2022). Since 2017, Color Factory has immersed guests in the joy of color. Visitors embark on a bright and colorful journey through immersive installations that inspire joy and human connection, expand boundaries of perception, encourage play, and engage the senses in unexpected ways. Each room is designed in partnership with an exceptional roster of local and international artists and collaborators to tell their unique color stories through participatory installations.

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Read the official announcements from USA TODAY:

2025

2024

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Visit colorfactory.co to jump into our world of color.

Color Factory X KultureCity

April 8, 2025
Color Factory X KultureCity
April 8, 2025

Color Factory X KultureCity

More Art. More Color. For Everyone.

Color Factory is delighted to partner with KultureCity as part of our drive to improve our accessibility offering. KultureCity® is the world’s leading nonprofit on sensory accessibility and acceptance. 1 in 4 individuals have a sensory need or an invisible disability. Sensory needs are a common medical condition in which the brain has trouble receiving and responding to information that comes in through the senses. Public spaces can be overwhelming due to sensory overload, making inclusivity essential. Color Factory is proud to be a KultureCity Sensory Inclusive™ Certified location.

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KultureCity Sensory Inclusive™ bags are available to guests to borrow, free of charge. 

The bag includes:

  • Strobe Glasses

  • Headphones

  • Stretchy Noodles

  • Twist/Puzzle Snake

  • KC VIP Lanyards

  • "How I’m Feeling" cards

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Upon arrival, guests can request a KultureCity Sensory Bag from Color Factory employees in the lobby.

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Learn more about KultureCity HERE or Visit KultureCity’s Social Story to learn what to expect before your visit to Color Factory.

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Cirque du Soleil x Color Factory Houston: Cirque de Couleur Ticket Offer

February 6, 2025
Cirque du Soleil x Color Factory Houston: Cirque de Couleur Ticket Offer
February 6, 2025

Cirque du Soleil x Color Factory Houston: Cirque de Couleur Ticket Offer

For a limited time, embark on an iconic and colorful experience in Houston with the Cirque de Couleur Ticket Offer. Enjoy 20% off tickets to Cirque du Soleil ECHO with the purchase of an Anytime TIcket to Color Factory Houston. Take a bright and vibrant journey through the joy of color at Color Factory and then immerse yourself in the acrobatics and storytelling of Cirque du Soleil. 

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>> Book Cirque de Couleur tickets here <<

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Promotion valid on tickets to Color Factory Houston through March 31, 2025 and Cirque du Soleil ECHO (Houston) through March 23, 2025. Tickets do not need to be booked and/or used on the same date. Each bundle is good for one (1) x Color Factory Houston Anytime Ticket and 20% off tickets to Cirque du Soleil ECHO (Houston). Tickets to ECHO must be used before the show closes on March 23, 2025. Ts and Cs apply. Cannot be combined with additional promotions.

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Special Parking Offers at Color Factory New York, Houston and Chicago

February 3, 2025
Special Parking Offers at Color Factory New York, Houston and Chicago
February 3, 2025

Special Parking Offers at Color Factory New York, Houston and Chicago

We are excited to welcome you to our venues for your visit! To ensure a smooth arrival, please note our parking options for each city below: 

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Color Factory Chicago: Discounted parking is available at Traders Self-Park (326 S. Wells / 329 S. Franklin). To access the discount, please use their Pre-book Parking Link or ask for a voucher at Coat Check in the Color Factory lobby.

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Color Factory New York: Discounted parking is available at Laz Parking (294 Hudson Street). To access the discount, please use their Pre-book Parking Link or inform the garage manager that you are visiting Color Factory by showing your ticket confirmation email.

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Color Factory Houston: We have very limited, first-come, first-served free parking available in a small lot adjacent to our venue, clearly marked with Color Factory Parking signs. There are several lots nearby, so please be sure to park only in the designated Color Factory lot to avoid confusion or towing. These spaces tend to fill quickly, especially on weekends and holidays.

For additional parking, we’ve partnered with the Arrive Upper Kirby parking garage, located just across the street at 3200 Kirby Dr., Houston, TX 77098, to offer our guests a 25% discount.

To access the discount:

  • Scan the QR code at our front desk upon arrival.
  • Enter your license plate number and select your parking duration.
  • Pay directly from your phone — no need to use the garage kiosk.

Please allow 10–15 extra minutes before your scheduled entry time to park and complete the payment process. Discounted parking is available on the 2nd floor and above.

Note: Color Factory is not responsible for towed vehicles.

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Made It Out of the Group Chat Ticket Bundle (25 and under only)

March 26, 2025
Made It Out of the Group Chat Ticket Bundle (25 and under only)
March 26, 2025

Made It Out of the Group Chat Ticket Bundle (25 and under only)

📲✨Made It Out of the Group Chat Ticket Bundle (25 and under only)

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Hey besties 👋 Calling anyone 25 and under - buy 4 Anytime Tickets, Get 1 Free! 

We’re doing it for the plot. We’re calling it our *Made It Out of the Group Chat* Ticket Bundle: Buy 4 Anytime Tickets, Get 1 Free*. Rally the group chat and pull up for an experience full of color, creativity, and straight-up vibes. Don’t leave this on read.

***IDs required.** All guests attending as part of the “Made It Out of the Group Chat” Ticket bundle must be 25 years old or under and will be asked to show their ID upon entry. The Made It Out Of The Group Chat Ticket Bundle consists of 5 Anytime Tickets (approximately 25% off the retail value). No additional promos or discounts can be applied. Ts & Cs apply.

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Skydeck and Color Factory Announce the "Views & Hues" Ticket Bundle

January 10, 2025
Skydeck and Color Factory Announce the "Views & Hues" Ticket Bundle
January 10, 2025

Skydeck and Color Factory Announce the "Views & Hues" Ticket Bundle

Color Factory is delighted to announce a LIMITED TIME TICKET BUNDLE OFFER in partnership with Willis Tower's iconic Skydeck observation deck.

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Immerse yourself in a vibrant and breathtaking adventure with the Skydeck x Color Factory Views and Hues Bundle.

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Spend an unforgettable day at Willis Tower - take in the spectacular views of Chicago via The Ledge at Skydeck, then embark on a vibrant journey through the joy of color at Color Factory.

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A perfect pairing of iconic views and colorful memories in the Windy City.

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>> Click Here to Purchase Your Skydeck x Color Factory View and Hues Bundle <<

A Perfect Pairing at Willis Tower

November 15, 2024
A Perfect Pairing at Willis Tower
November 15, 2024

A Perfect Pairing at Willis Tower

A popular pairing! Enjoy our limited-time Color Factory Chicago x Kindling offerings now through March 2025!

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Pairing for Two: HUES + HEARTH PACKAGE FOR TWO

LIMITED TIME OFFER. Immerse yourself in a vibrant - and delicious - adventure with the HUES + HEARTH PACKAGE FOR TWO. Take an unforgettable journey through the joy of color at Color Factory Chicago, then indulge in the wood-fired flavors and internationally inspired menu at Kindling - all while staying warm inside Willis Tower.

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This package includes two tickets to Color Factory Chicago and a $50 gift card for an exceptional dining experience from James Beard Award-winning chef Jonathon Sawyer at Kindling. A perfect pairing within Willis Tower for an afternoon or evening of colorful memories and delicious bites. 

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Promotion valid on tickets to Color Factory Chicago and dining credit to Kindling Chicago through March 31, 2025. Tickets and dining credit do not need to be booked and/or used on the same date. Each bundle is good for 2 x Color Factory Chicago Anytime Tickets and 1 x $50 dining credit to Kindling Chicago. Ts and Cs apply.

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Book your package.

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Pairing For Your Company or Group: Host Your Private Event at Color Factory with Catering by Kindling!

A perfect pairing to create unforgettable moments with colleagues, friends, and family. This year, consider making your holiday gathering truly unique by hosting it at Color Factory, with delicious, bespoke catering by Kindling. Color Factory, voted #1 Immersive Art Experience in the USA for its journey through the joy of color, paired with Kindling’s elevated, wood-fired dishes, is the perfect combination to ignite warmth, joy, and creativity for your guests.

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Reach out to our events team for more information.

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Hispanic Heritage Month: Q&A with JZD founders

October 3, 2024
Hispanic Heritage Month: Q&A with JZD founders
October 3, 2024

Hispanic Heritage Month: Q&A with JZD founders

This Hispanic Heritage Month: Meet the founders of JZD

Happy National Hispanic Heritage Month! To celebrate, we're taking a minute to highlight and chat with our partners JZD - a Latina-owned lifestyle brand founded by Texas natives Jennifer Serrano and Veronica Vasquez. We're inspire by their mission to create products that build community and celebrate culture.

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What’s your favorite part about running JZD?

Our favorite part of running JZD is getting to create for our community and working with our family! It's truly a dream to work with my parents and wife every single day.

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What inspired you to create JZD?

JZD started out as an Etsy shop back in 2016 because we felt like we needed a reminder of our power. Our first successful product is the now iconic Latina Power Tee.

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Where do you find your inspiration?

Our community! Everything that JZD does and every single item that we put out is with our community in mind. We love creating pieces that make our customers say “Wow! That’s me!” or “This reminds me of my abuela!”

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What “dichos” is your favorite?

All time favorite forever and ever is, "no pasa nada." It's a dicho that has been with me my entire life and it has become a way of living.

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What does being Latinx mean to you?

Being Latinx means celebrating our beautiful culture, languages, and histories that connect our diverse communities. It’s about honoring traditions, embracing the vibrancy of our heritage, and recognizing the challenges and resilience of our ancestors. It also means finding strength in our shared experiences while appreciating individual stories. Ultimately, it’s a commitment to cultural pride and a call for unity among all Latinx voices.

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What’s next for JZD?

We are so excited to continue to grow our community! We also have some really exciting partnerships launching in 2025 that we cannot wait to share! Most importantly we plan to continue to empower our community and create products that represent us.

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You can find pieces from their collection in our Color Shops onsite and online.

Meet Color Factory's Refreshed New York Neighborhood Map

October 2, 2024
Meet Color Factory's Refreshed New York Neighborhood Map
October 2, 2024

Meet Color Factory's Refreshed New York Neighborhood Map

More Art. More Color.

The color continues with our refreshed Color Factory New York neighborhood map! We’ve curated 10 more surprises for you across downtown Manhattan.

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Get your aura read, take a bite out of a rainbow, or swing into the NYC sunset. Roam from one place to the next, discover surprises, and collect keepsakes—all at your own pace. As you wander, pay attention to the shades that surround you and see if you can spot some of the sites that inspired the colors in our palette.

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>> CLICK HERE to view our New York neighborhood map. <<

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Share your journey with #colorfactoryco and tag @colorfactoryco along with our partners!

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Houston: We’re Looking for Volunteers 🖐️🌈

April 2, 2024
Houston: We’re Looking for Volunteers 🖐️🌈
April 2, 2024

Houston: We’re Looking for Volunteers 🖐️🌈

Color Factory is thrilled to announce a transformative partnership with EnChroma, a pioneer in color accessibility technology. Through the EnChroma Color Accessibility Program™, EnChroma glasses are now available for guests with red-green color blindness to borrow during their time at the experience, free of charge. This collaboration marks a significant stride in Color Factory’s ongoing commitment to inclusivity and bringing the joy of color to as many people as possible. 

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We are seeking volunteers who are red-green color blind to experience EnChroma glasses in person at our Houston location on April 24, 2024. 

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Color Factory Houston is hosting an event and looking for red-green color blind volunteers to use EnChroma glasses for the very first time. Media and Press will be on hand to capture these moments and speak with the volunteers throughout the experience. If you are red-green color blind or know someone who is, please click here to fill out a brief volunteer background form. For question #3 (“Media Opportunity”), add that you’re volunteering to try the glasses at COLOR FACTORY. Applications will close Monday, April 15th.

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Volunteers must be available to attend the event at Color Factory Houston on April 24th from 10am-12pm CST. Note that this is a volunteer experience and travel costs will not be covered. 

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About EnChroma Glasses:

EnChroma glasses use special optical filters that help the color blind see an expanded range of color and to see it more clearly, vibrantly and distinctly. The glasses are the product of two NIH research grants and clinical trials at UC Berkeley and UC Davis. Read this recent study by UC Davis on the effectiveness of our glasses. Importantly, the glasses are not a cure for color blindness and work for 8 out of 10 red-green color blind people. Results and reaction times vary. A color blind wearer must have all three of their “color cones” in the retina working properly to benefit.

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Volunteers selected will be notified in advance.

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Color Factory Voted #1 Immersive Art Experience in the USA

March 1, 2024
Color Factory Voted #1 Immersive Art Experience in the USA
March 1, 2024

Color Factory Voted #1 Immersive Art Experience in the USA

BREAKING: USA TODAY readers have chosen Color Factory as the country's #1 immersive art experience in this year’s Readers’ Choice 10Best Awards.

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 USA TODAY’s 10Best helps readers travel smart by providing original, unbiased content that highlights the best of the best in a broad range of categories, from destinations and food, to hotels and things to do. Their Readers' Choice Awards nominees are submitted by USA TODAY’s panel of experts and then hand-selected by 10Best editors before being voted on by the public.

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This year, Color Factory was included in the 10Best list of the most remarkable art experiences in the United States: the best art museums, sculpture parks, arts districts, small-town art scenes, and cities for street art. Not only that, but we won our category, and now are officially recognized as the USA’s best immersive art experience.

As USA Today 10Best put it:

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“Become one with color at Color Factory, where you can participate in more than a dozen immersive art exhibits. With locations in Chicago, Houston, and New York City, visitors can enjoy engaging their senses and indulging in play. You even get sweet treats, city keepsakes, and digital images throughout your journey.”

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A big vote of thanks from us to our guests, our team and our talented artists. We're blushing! This is a milestone that Color Factory will be celebrating for years to come.

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Want to know more? Visit colorfactory.co to start exploring our world of color.

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‍Color Factory × EnChroma

November 21, 2023
‍Color Factory × EnChroma
November 21, 2023

‍Color Factory × EnChroma

More Art. More Color. For Everyone.

Color Factory is proud to be a part of the EnChroma Color Accessibility Program™ (CAP), offering EnChroma’s revolutionary glasses for color blindness across all of our locations. As part of our ongoing dedication to inclusion and accessibility, we’re excited for more visitors to experience the joy of color through EnChroma technology that helps reveal deeper, richer, and crisper hues.

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EnChroma glasses can be borrowed for the duration of your Color Factory visit. Look for EnChroma x Color Factory signage upon your arrival to find out more!

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Color blindness affects over 13 million people in the US and about 4% of the population. Also known as color vision deficiency (CVD), it is a reduced ability to distinguish between colors when compared to the standard for normal human color vision. People with CVD usually have difficulty distinguishing between certain colors such as yellow and orange, green and brown, pink and gray, or blue and purple. 

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While people with normal color vision see over one million shades of color, those with color vision deficiency only see about 10% those hues and shades. As a result, their world view is dull and less vibrant, with some colors appearing muddled, muted, washed out or indistinguishable. To them, purple looks blue, red seems brown, gray appears pink, and green and yellow can look similar. The color blind can struggle to see the red in a flower, the variation of colors in a rainbow, a painting, the true hair or eye color of a loved one, red and green stoplights and more. In viewing artwork, the color blind may struggle to see some colors. In school, the condition can cause frustration and challenges in learning. Here are some examples of how the color blind see:

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EnChroma glasses enable people to see an expanded range of clear, vibrant, distinct color and enjoy enhanced detail and depth perception. 

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Curious about your color vision? Take the EnChroma Color Blind Testーit’s easy, quick, and free.

 

How EnChroma Glasses Work

EnChroma’s patented lenses are engineered with special optical filters that enable the color blind to see a broader range of colors more clearly, vibrantly and distinctly so they can experience colorful art, the beauty of nature, overcome everyday challenges and better understand and appreciate colors.

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Importantly, EnChroma glasses are not a cure or correction for color blindness, they work for approximately eight out of 10 people with red-green color blindness, do not provide full color vision and results and reaction times vary. For questions or comments, email [email protected]

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EnChroma glasses are available in outdoor and indoor lenses that can also be customized for prescription. They also come in both adult and kids’ sizes.

Special Discounts on EnChroma Glasses

When you buy EnChroma glasses, patrons of Color Factory will receive a special 10% discount. Use this link and also remember to type in SEECF10 in the DISCOUNT CODE area.

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EnChroma glasses are available in outdoor and indoor lenses that can also be customized for prescription. They also come in both adult and kids’ sizes.

Seek & Find: A Colorful Word Search 🌈🔍✍️

November 3, 2023
Seek & Find: A Colorful Word Search 🌈🔍✍️
November 3, 2023

Seek & Find: A Colorful Word Search 🌈🔍✍️

New York City is a vibrant metropolis where you can find colorful inspiration around each and every corner. From the classic yellow of the taxi cabs to the historic brownstones in Harlem, the city is a canvas painted with iconic hues. We searched high and low to find the perfect shades of our New York City color palette. Whether you are walking around the city that never sleeps or dreaming of a trip to the Big Apple, here’s your chance to seek and find these shades in our colorful word search. Take it to the streets and look for these hues in your own city! 

How to Play:

  1. Download the Color Factory Word Search here.
  2. Print it out and grab your favorite set of colored pencils or markers.
  3. Challenge yourself to find all of the iconic New York City colors hidden within the word search.

Happy searching!

Jelly Belly × Color Factory

July 25, 2023
Jelly Belly × Color Factory
July 25, 2023

Jelly Belly × Color Factory

Our lobbies just got a little sweeter!

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We’ve partnered with the one and only JELLY BELLY® to bring you a new treat, perfectly paired in flavor and hue to each of our city color palettes. Step into our lobby and step right up our Jelly Belly® carts in all locations.

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Grab this sweet treat and see if you can connect the dots, or should we say beans?

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Jelly Belly Fun Facts:

  • Every Jelly Belly jelly bean contains flavorin both the center and the shell
  • Jelly Belly beans are known for their iconic shape. Jelly beans that don’t quite hit the mark are called “Belly Flops”.
  • It takes 7-14 days to make one Jelly Belly jelly bean!

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Candylab × Color Factory: Introducing The Chromabus!

July 13, 2023
Candylab × Color Factory: Introducing The Chromabus!
July 13, 2023

Candylab × Color Factory: Introducing The Chromabus!

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Buckle up for the launch of our exclusive collaboration with Candylab Toys.

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We’ve partnered with our NYC neighbors, Candylab Toys, to bring you this limited edition Color Factory CandyCar®. Carefully crafted and color-blocked in some of our favorite hues, we hope the Chroma Bus will help spread the joy of color wherever you choose to park it.

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Quantities are limited, so get yours now online or at your local Color Shop in Chicago, Houston, or New York.

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Shop Now

Happy Pride Month!

June 8, 2023
Happy Pride Month!
June 8, 2023

Happy Pride Month!

We’re celebrating PRIDE today and every day here at Color Factory.

This June, we partnered with designer Ry Macarayan on a custom illustration inspiring us to LIVE IN COLOR.  

Ry is an illustrator and designer currently based in Seattle, WA. They are strategic in their work, often using clean and minimal forms, but is unafraid of bold colors, soft textures, and refreshing compositions. Their style is a perfect example of organic shapes living in a digital world.

What does it mean to LIVE IN COLOR?

“It means finding your people and seeing how enriching and powerful it is to be surrounded by community. It means living outside of binary structures taught to us and seeing how beautiful life can be when you are able to experiment, play, and find joy in being yourself."

- Ry Macarayan
@rymakes

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Mochi Kids × Color Factory

May 1, 2023
Mochi Kids × Color Factory
May 1, 2023

Mochi Kids × Color Factory

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We’re celebrating Asian American and Pacific Islanders Month here at Color Factory!

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This month we’re partnering with Mochi Kids! We’ve admired Amanda Stewart for a long time with her adorable, kid-friendly (and parent approved!) designs paired with her dedication to social responsibility. She has built her brand by lifting up other small businesses, sourcing and producing her line with a locally, female-owned manufacturer, and using her platform to raise awareness for issues important to her (and to all humans!) along the way. We think you and your kiddos will love these special pieces designed just for us in the Color Shop!

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Springtime “Colors In Bloom” Exhibit Ending Soon!

April 27, 2023
Springtime “Colors In Bloom” Exhibit Ending Soon!
April 27, 2023

Springtime “Colors In Bloom” Exhibit Ending Soon!

A celebration of the vibrant colors of the season, Color Factory’s springtime exhibit “Colors in Bloom” has been delighting visitors since February. But all good things must come to an end, and “Colors in Bloom” is no exception. This May marks the end of the exhibit, making it the last chance for guests to experience this one-of-a-kind display.

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If you haven't had the chance to visit Color Factory yet, now is the time to do so. The exhibit is a sensory delight, featuring a series of rooms and installations that engage all of your senses. 

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Tulips in Chicago

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The “Colors in Bloom” experience takes this sense of wonder and amplifies it with an explosion of springtime colors.The most unique feature of Color Factory's Colors in Bloom experience is the transformed confetti rooms.  This installation is a fully immersive experience that simulates a blooming garden. As you step into the room, you are enveloped in a cloud of petals that dance around you, creating a magical atmosphere that feels like stepping into a fairytale.

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Cherry Blossoms in NYC

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If you're a fan of immersive art experiences, or simply looking for a unique and fun way to spend an afternoon, then the “Colors in Bloom” exhibit at Color Factory is not to be missed.  But remember, time is running out! The exhibit is set to end this May, so make sure to book your tickets soon!

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What is Color Factory?

April 22, 2023
What is Color Factory?
April 22, 2023

What is Color Factory?

Color Factory is an interactive art exhibition that immerses visitors in a colorful world of creativity and fun. The exhibit is designed to celebrate the joy and wonder of color and features a variety of interactive installations, games, and activities that engage all the senses. Located in major cities across the United States, the Color Factory is a popular attraction that draws visitors of all ages and backgrounds. Each location features a unique set of installations that are designed to reflect the character and personality of the city in which it is located.

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Into The Blue at Color Factory NYC

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One of the most popular installations at the Color Factory is the giant ball pit filled with over 500,000 balls. Visitors can jump in and immerse themselves in the sea of color, and take photos to capture the fun and excitement of the moment. Another popular installation is the rainbow-colored ribbon room, where visitors can walk through a tunnel made of colorful ribbons and experience the sensation of being surrounded by color.

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Chromaroma at Color Factory Houston

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In addition to these installations, the Color Factory also features a variety of other interactive activities, including a “Chromaroma” wall that allows visitors to experience different scents, a color-matching game that challenges visitors to match colors to their corresponding objects, and a room filled with balloons that visitors can play with. 

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Throughout the exhibit, visitors are encouraged to play, explore, and have fun as they discover the many ways that color can inspire and delight the senses. The exhibit also features a gift shop where visitors can purchase souvenirs and mementos of their visit, including colorful t-shirts, stickers, and other merchandise.

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Perspective Party by Camille Walala at Color Factory Chicago

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Overall, the Color Factory is a vibrant and exciting celebration of color and creativity that offers visitors a unique and immersive experience unlike any other. Whether you're a fan of art, design, or simply love to play and explore, the Color Factory is sure to leave you feeling inspired and energized.

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Color Factory Houston’s Newest Immersive Experience: A Royal (Disco) Ball!

April 13, 2023
Color Factory Houston’s Newest Immersive Experience: A Royal (Disco) Ball!
April 13, 2023

Color Factory Houston’s Newest Immersive Experience: A Royal (Disco) Ball!

Grab your rhinestone cowboy boots and hit the (silent) disco dance floor! We’re bringing one of our most beloved installations to Color Factory Houston. “A Royal (Disco) Ball” is the newest attraction at our popular interactive art exhibit located in Upper Kirby. 

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Color Factory Houston has always been known for its visually stunning installations, but now visitors can also engage with the art in a new way: through dance! “A Royal (Disco) Ball” celebrates the greatest, Texas-born women artists of our time. That’s right, the QUEENS of the charts (and our hearts from) Selena and Megan Thee Stallion to Houston’s own Beyoncé and Lizzo! 

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Our all-purple palace is an ode to female empowerment and these hometown heroines. Don a pair of headphones, turn up the volume, channel your inner star, and dance until your heart goes “bidi bidi bom bom.”

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But…the fun doesn't stop there! Try to spot the secret room hidden amidst the lavender hues.  Inside, you'll discover a fun surprise that will make your day a little brighter. 

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Visitors to the Houston Color Factory are encouraged to wear comfortable shoes and clothing, as the dance floor is meant to be an active space. The exhibit is also open to all ages, making it a fun activity for families and friends.

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The forecast calls for Winter Colorland!

November 7, 2022
The forecast calls for Winter Colorland!
November 7, 2022

The forecast calls for Winter Colorland!

Chicago, Houston, & NYC... Prepare for a blustery blizzard with the arrival of Winter Colorland at Color Factory! Starting November 17th, all three of our locations will be blanketed in seasonal cheer, so bundle up for some one-of-a-kind festive fun before the snow melts.

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Come experience:

⛷️ A ski lift through a confetti snow storm!

🍬 NEW, seasonal sweet treats

☃️ Wintery photo opportunities (holiday cards, anyone??)

🎁 BRAND NEW giveaways

❄️ A snow-in-the-dark (ha!) scavenger hunt in our ball pits

🎨 A festive craft DIY add-on

✨ Plus, our exclusive Winter Colorland Collection in our Color Shops

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Your holiday season will not be complete without a visit to WINTER COLORLAND!

Halloween has arrived at Color Factory Houston!

September 22, 2022
Halloween has arrived at Color Factory Houston!
September 22, 2022

Halloween has arrived at Color Factory Houston!

A spell has been cast! The happy haunts have transformed Color Factory into a fangtastic, Halloween Dream!

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Starting TODAY through Día de los Muertos, treat yourself to a new, ghostly experience for all ages (we promise, our ghosts are friendly!) including:

📸 Brand new photo ops (did someone say GIANT PUMPKIN?!)

🦇 A batty “Fallfetti" installation

🍬 Ghoulishly delightful treats

😱 Haunted Hues custom photo booth borders on all digital images

✨ Free themed giveaways

🎃 Decorate a pumpkin!

👻 Limited edition Halloween merchandise

🌙 Plus, special add-on options (to make your visit scary-good) Juiceland Juice in a souvenir cup!

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Chicago Artist Highlight: Edra Soto

April 8, 2022
Chicago Artist Highlight: Edra Soto
April 8, 2022

Chicago Artist Highlight: Edra Soto

We’re excited to begin to announce our artist features for our Chicago location, coming late this Spring. In our new lobby, we’re working with Puerto-Rican born and Chicago-based artist @edrasoto to display our city color palette in a fresh way. Edra is creating a site-specific iteration of her GRAFT series: guests will peer through viewfinders in the installation to discover the photos that inspired each color in the palette.

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The artist has attended residency programs at Skowhegan School of Painting and Sculpture, Beta-Local, the Robert Rauschenberg Foundation Residency, Headlands Center for the Arts, Project Row Houses and Art Omi, among others. Soto has been awarded the Efroymson Contemporary Arts Fellowship, the Illinois Arts Council Agency Fellowship, the inaugural Foundwork Artist Prize and the Joan Mitchell Foundation Painters & Sculptors Grant, among others. Between 2019-2020, Soto exhibited and traveled to Brazil, Puerto Rico, and Cuba as part of the MacArthur Foundation’s International Connections Fund. Soto holds an MFA from the School of the Art Institute of Chicago and a bachelor’s degree from Escuela de Artes Plásticas y Diseño de Puerto Rico. The artist lives and works in Chicago.

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We can’t wait to see Soto’s work come to life at Color Factory Chicago!

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Love is in the air at Color Factory!

February 25, 2022
Love is in the air at Color Factory!
February 25, 2022

Love is in the air at Color Factory!

Join us for Valentine’s Day at Color Factory NYC & HTX from February 9th through February 14th. Featuring:

  • Flower stands from @flowerbodega (NYC) and @babecityblooms (HTX) selling bright & beautiful mini-bouquets for all your special someones
  • Photo ops with ALL the feels including Valentine’s Day props, decor, & digital frames
  • Tasty treats with exclusive flavors & designs
  • Some of your favorite Color Factory experiences and team members dressed up for the occasion

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Grab your SOs, your BFFs, and your tickets NOW to celebrate the spectrum of love at Color Factory.

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Color Factory Chicago: Time Out’s “Must-See in 2022”

January 19, 2022
Color Factory Chicago: Time Out’s “Must-See in 2022”
January 19, 2022

Color Factory Chicago: Time Out’s “Must-See in 2022”

From daring new restaurants to world-renowned museums, the world is filled with destinations to add to your bucket list. Color Factory is thrilled to be included alongside these one-of-a-kind experiences as one of Time Out’s “22 best new things to do in the world in 2022”.

Listing Color Factory at #14, Time Out says:

“The eye-popping, kaleidoscopic installations of roving interactive museum Color Factory will rock up in Chicago this spring. Its largest-ever exhibition will take over Willis Tower…Previous shows have featured candy-pink rooms and NASA-themed ball pits, so expect a wildly in-yer-face mix of classic Color Factory replicas and new rooms themed around Chicago itself.”

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In case you missed it, Color Factory is opening our largest-ever exhibit in the Willis Tower this Spring. We might be a bit biased, but we agree that Color Factory Chicago is a must-see. Start planning your trips, we’ll see you there soon!

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This Month Only! 2 Tickets for the Price of 1

January 4, 2022
This Month Only! 2 Tickets for the Price of 1
January 4, 2022

This Month Only! 2 Tickets for the Price of 1

BIG NEWS! This January, pay half price on Color Factory tickets every Thursday from 4pm-8pm at BOTH Color Factory locations!

That means: If you bring a date during these times, your date comes FOR FREE!

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To access the deal, just use code: DATENIGHTS22 when purchasing tickets.

(Discount requires the purchase of at least TWO adult tickets.)

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SEE YOU SOON!

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Color Factory: Our Year In Review

December 28, 2021
Color Factory: Our Year In Review
December 28, 2021

Color Factory: Our Year In Review

We couldn’t have done it without you! Here are just a few of the exciting things that colored 2021 for us:

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1. Through Rose-Colored Glasses , Houston

We worked with Ainsley Rose Romero & Eric Friedensohn  to create an experience that invites you to slip on a pair of rose-colored glasses and look around to find that there’s so much more in life to appreciate, if you just take a moment to shift your perspective.

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2. Eataly Downtown X Color Factory  

Color Factory partnered with Eataly Downtown to bring joy and color to New Yorkers as we all emerged from a difficult year. Artist HOTTEA created a sweeping installation of hand cut yarn to capture the colors of dawn in two cities close to Eataly’s heart – Torino, Italy and New York City.

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3. The Oculus in Color

Eataly and Color Factory lit up The Oculus in the colors of HOTTEA’s installation, sharing our stunning sky-inspired palette with all of downtown Manhattan.

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4. All That Shimmers, Houston

The immersive installation from artist Rachel B. Hayes features a palette of jewel tones that sparkle in the sunlight. As light shines through the translucent panels of this site-specific piece, colorful beams bathe our Houston space in precious hues.

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All That Shimmers, Houston

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5. New in New York

Color Factory New York  got a fresh look in 2021 with a new lobby showcasing our NYC color palette, a Central-Park-inspired confetti room that changes colors every eason, and our Silence is Golden dance party experience featuring a playlist from Brookyn’s own Spinderella.

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6. Cause for Celebration!

Our Houston location launched its party room, available for all your private events. Interested in hosting? Email us at [email protected].

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7. Hues Flash

From a new Chicago location opening in Spring 2022 to the appointment of  our new CEO, Tina Malhotra, Color Factory had some exciting news to share with the world this year.

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8. More Color in the Shop

We launched tons of cool new products in our online and on-site gift shops. Supplies are limited so grab your gear today!

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We loved every second of 2021 and feel grateful for the opportunity we had to spend it with YOU! We’re looking forward to a new year full of color, fun, family and loved ones, and success from the entire team at Color Factory. See you next year!

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Help Us Share Color and Cheer This Holiday Season!

December 12, 2021
Help Us Share Color and Cheer This Holiday Season!
December 12, 2021

Help Us Share Color and Cheer This Holiday Season!

Color Factory has teamed up with Art Start in New York City and Team Brownsville in Houston to send gifts to kids and teens this holiday season. In each Color Factory gift shop, guests are able to donate towards gifts through these organizations. Grab tickets now and don’t forget to stop by our shop on the way out to make a donation!

Color Factory NYC x Art Start

Art start uses the creative process to nurture the voices, hearts, and minds of historically marginalized youth. And, visitors to Color Factory can choose from a variety of gifts across different dollar amounts to benefit an Art Start Participant!

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“We are so excited to partner with Color Factory this holiday season. Not only do we love their mission of supporting creativity and fostering curiosity, but this giving initiative will support Art Start youth programs through 2022.”

-Mariama Noguera-Devers, Deputy Director at Art Start

Color Factory Houston x Team Brownsville

Team Brownsville is a nonprofit that provides humanitarian assistance to asylum seekers. This holiday season at Color Factory, you can send a stocking to a child legally waiting to cross the border by adding a $10 donation to your purchase. Each stocking comes with a small toy, a book, holiday candy, and one or more items of warm clothing.

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“Thank you so much. It means the world to the kids and the parents who often don’t know that Americans care about them. They’ve suffered so much on their journey to the border. ”

-Andrea Rudnik, Volunteer Coordinator at Team Brownsville

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If you can’t make it to Color Factory before the holidays, you can make a direct donation to Art Start or Team Brownsville through their websites. We hope to see you soon and thank you for helping us support these phenomenal organizations this season.

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Here’s What’s New at Color Factory This Month!

October 28, 2021
Here’s What’s New at Color Factory This Month!
October 28, 2021

Here’s What’s New at Color Factory This Month!

We have a LOT going on this month, and can’t wait to have you join in on allll the fun! Keep reading to learn a little more about what’s new at Color Factory in October.

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1. ORANGE YOU EXCITED FOR HALLOWEEN?

This Friday-Sunday, come celebrate a fangtastic Halloween at Color Factory. There will be special themed treats, a festive makeover of the confetti rooms, our staff decked out in costumes, PLUS other fun surprises. Make sure you purchase tickets HERE before we sell out!

2. EATALY INSTALLATION

Don’t forget! If you’re in NYC – our exhibit at Eataly Downtown is still on view! The beauty of the colors above MIXED with Eataly’s color-filled menu is sure to give you the perfect night (or day!) out! Click here to read more.  

3. HOUSTON CELEBRATION ROOM

Curious about our new celebration room in Houston? It’s available to rent for all kinds of parties NOW! Get ALL the details by clicking RIGHT HERE to read a little more about the room, how to reserve your party, and more!

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Our Houston Celebration room is ready for your birthday parties, work offsites, group events, and MORE!

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4. VETERANS DISCOUNT

Color Factory is so thankful for the service of the US Armed Forces. With Veterans Day around the corner, we wanted to remind you that we offer a 10% discount to any active, veteran, retired, or reservist personnel. Email us at [email protected] to access your code!

5. COLOR CHANGING MUG

Have you purchased our BEST-SELLING color changing mug yet? Just add hot liquid and watch the design totally transform. Now available here  in our online shop. Grab it before it’s gone!

See you soon!

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Everything You Need To Know About Our Celebration Room in Houston!

October 25, 2021
Everything You Need To Know About Our Celebration Room in Houston!
October 25, 2021

Everything You Need To Know About Our Celebration Room in Houston!

This summer, Color Factory launched a brand new room in Houston… the Celebration Room! This special event venue is the perfect place for hosting birthday parties, graduation parties, work offsites, and MORE. Between our confetti room, giant ball pit, and treats – any event you host at Color Factory is sure to be MEMORABLE.  

Located right off our grand finale (the ball pit!), this special venue is ready to go when you arrive. Tinsel covers the walls along with large-scale colorful dots (and the classic Color Factory smiley face logo)! There are four large tables and chairs for up to 27 guests.  You’ll have access to a refrigerator to store cake (or other treats!) during your visit.  AND, there’s even a letterboard that can be customized with ANY special message you’d like!

READY TO BOOK?
Burger Bodega X Color Factory Houston
April 13, 2026

Burger Bodega X Color Factory Houston

Burger Bodega X Color Factory Houston 🌈🔥🍔‍

Take your color adventure out into the city!

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The fun doesn’t stop when you leave our halls. Every ticket to Color Factory Houston includes a digital link to our Houston Color Map, a curated guide to the most vibrant spots in the city.

We are so excited to announce our newest map partner: Burger Bodega!

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Next time you’re exploring the city, head over to Burger Bodega and keep the color adventure going. If you mention Color Factory when ordering any of their famous milkshakes, you’ll receive a special Color Factory-style upgrade.

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Whether you're looking for a colorful weekday escape or a weekend treat, it’s the perfect way to taste the hues of Houston.

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🍔 Burger Bodega 📍4520 Washington Ave.

🌈Color Factory Houston 📍3303 Kirby

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BOOK TICKETS HERE

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Cool Off In Color Summer Pass
April 13, 2026

Cool Off In Color Summer Pass

🌈 Cool Off In Color Summer Pass

Introducing: Your All-Access Pass to a Colorful Summer

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Your all-access pass to a Colorful Summer! 

3 Anytime Visits + Palette of Perks! 

Make this summer your brightest one yet with the Cool Off in Color Summer Pass! Dive into a season of endless play with three tickets to use whenever you need a vibrant escape between May 18 and September 30, 2026.

A palette of perks at your fingertips! In addition to your tickets, Cool Off in Color Summer Pass holders receive: 

  • A Colorful Kickoff Kit filled with Color Factory goodies designed to keep the joyful vibes flowing all summer long. ($50+ Retail Value)
  • 20% off in our Color Shop after your visit (on-site only)
  • 50% off one companion ticket per visit - redeemable in-person on the day of your visit. 
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Keep it cool. Keep it colorful. 

BOOK YOUR SUMMER PASS

Offer details: The Cool Off in Color Summer Pass includes three (3) Anytime Tickets per pass holder. Please note that all tickets are non-refundable and non-transferable and IDs will be checked upon entry. All three visits must be redeemed by September 30, 2026. To guarantee entry on your preferred dates, advanced reservations are required and subject to availability. This offer cannot be combined with any other promotions or discounts. Each Summer Pass includes one (1) commemorative welcome gift, available while supplies last, 20% off in our on-site Color Shop (not applicable online), and one (1) 50% Off Companion Ticket per visit redeemable in-person upon arrival.. Additional terms and conditions may apply.

🎡✨Wheelie Good Time Ticket Bundle
April 13, 2026

🎡✨Wheelie Good Time Ticket Bundle

🎡✨Wheelie Good Time Ticket Bundle

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Buy 3 Anytime Tickets, Get 1 Free + Free Where’s Wheelie Scavenger Hunt!

Roll into the season with your favorite crew and immerse yourselves in the vibrant, high-energy world of Color Factory. Buy 3 Anytime Tickets, Get 1 Free!

The Wheelie Good Time Ticket Bundle includes:

Four Anytime Tickets (for the price of three!)

‍A "Where’s Wheelie" Scavenger Hunt: take your group on a vibrant adventure. Find the hidden Wheelies, win a prize!

Gather your color crew and experience the joy of color before the summer sun sets 2

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BOOK TICKETS HERE

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Offer details: Wheelie Good Time Ticket Bundle: Buy 3 Anytime Tickets, Get 1 Anytime Ticket Free. Your purchase of this bundle includes one "Where’s Wheelie" Scavenger Hunt for your group. Offer valid through September 7th, 2026. No additional promos or discounts can be applied to the bundle. Ts & Cs apply.

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Artechouse x Color Factory New York Experience Bundle
April 13, 2026

Artechouse x Color Factory New York Experience Bundle

✨💠🌈Artechouse x Color Factory New York Experience Bundle

For a limited time, ignite your senses with the Artechouse x Color Factory Experience Bundle*. Immerse yourself in the intersection of art, science, and technology at ARTECHOUSE, then dive into a world of joy and play at Color Factory. Two extraordinary destinations. One vibrant journey through the cutting edge of digital art and the magic of color.

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This package includes one (1) Anytime ticket to Color Factory New York and one (1) Anytime ticket to ARTECHOUSE New York.

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*Promotion valid for a limited time on tickets to Color Factory New York and ARTECHOUSE New York. Tickets do not need to be booked and/or used on the same date but must be used within 30 days of purchase. Each bundle is based on availability and is good for one (1) Anytime ticket to Color Factory New York and one (1) Anytime ticket to ARTECHOUSE New York. Ts and Cs apply.

Colors in Bloom 🌷🌸🌵
March 5, 2026

Colors in Bloom 🌷🌸🌵

Spring has arrived at Color Factory! 

Step into our limited-time Colors in Bloom exhibit from February 27 through May 11, 2026. Explore larger-than-life blossoms in our vibrant confetti rooms in homage to our cities' first signs of spring. Add our new Colors in Bloom Scavenger Hunt to your visit and embark on a buzzing quest through our vibrant halls! Match each busy pollinator to the specific flower it helps bloom with our custom sticker sheet—match them all and win a prize! It’s the perfect way to explore our newest floral installation and celebrate the tiny heroes that bring the season to life.

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🏮✨Celebrate Lunar New Year in Red and Gold
February 18, 2026

🏮✨Celebrate Lunar New Year in Red and Gold

🏮✨Find a Golden Ticket, Win a Red + Gold Prize Pack!

A Stroke of Good Fortune

This Lunar New Year, Color Factory is celebrating hues of Red, symbolizing good luck and joy, and Gold, representing prosperity and new beginnings. From February 17 – 23, guests will receive a red envelope for a chance to win an exclusive red-and-gold prize pack!* 

Don’t wait for luck to find you! Come for the tradition, stay for the colorful memories, and may your new year be as bright as our palette.

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🎟️BOOK TICKETS

*Red envelopes available while supplies last from February 17-23, 2026. One prize pack per Golden Ticket winner. Ts and Cs apply.

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Color Factory Introduces Sensory Friendly Hours
February 2, 2026

Color Factory Introduces Sensory Friendly Hours

At Color Factory, we strive to make the joy of color as accessible as possible. We believe everyone should be able to experience our vibrant world, which is why we are so proud to introduce Sensory Friendly Hours at all venues.

On the second Thursday of the  month*, we’re making a few thoughtful adjustments to our environment to ensure a calmer, cozy experience for our neurodivergent friends and those with sensory sensitivities.

When:

  • Date: Second Thursday of the month*
  • Time: 3 PM local time until closing

What to expect during Sensory-Sensitive Hours:

  • More Room to Play: Reduced time slot capacity for a spacious, unhurried flow.
  • Softened Surrounds: Reduced lighting and lowered sound levels.
  • Soothing Sounds: A sensory-friendly playlist curated for a calming atmosphere.
  • Your Personal Map: A Sensory Guide to help navigate the experience with ease.
  • Support: We’re proud to be KultureCity certified! KultureCity Sensory Bags are available to borrow, equipped with noise-canceling headphones, fidget tools, and verbal cue cards.

 To prepare guests for their visit, a step-by-step guide to the experience in each city is available on the KultureCity app: 

*Please note that Sensory Friendly Hours are offered on the second Thursday of the month, though they may be unavailable on select dates at select venues. When purchasing your ticket, be sure to book for “Sensory Friendly Hours”. If it does not appear for the date you selected, it is not being offered that day.

Pilates in Full Color at Color Factory Houston
January 30, 2026

Pilates in Full Color at Color Factory Houston

For a limited time, we’re bringing a fresh perspective to your fitness routine at Color Factory Houston! Join us for Pilates in Full Color, an exclusive, beginner-friendly class led by Sharon Warwas of Custom Fit Pilates right here in our vibrant halls.

Limited Space – Book Now!

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After you stretch and strengthen, stay and explore the hues of Houston with a full visit to our immersive experience. You can also choose to come back another day.

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PILATES IN FULL COLOR‍

Color Factory Houston

Thursdays at 9:00 am

February 5 - March 12

Brighten Up Your Routine – Book Now!

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CLASS DESCRIPTION

Step into a world of vibrant energy and mindful movement! Join us at the Color Factory for uplifting, beginner-friendly Mat Pilates. This class invites you to connect your breath with intentional movement, grounding your spirit while strengthening your core in one of the most inspiring spaces in the city.

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We will focus on the foundational principles of Pilates—alignment, control, and fluidity—at a pace that feels accessible and empowering. Whether you are looking to improve your posture or simply want to find your "flow" surrounded by a spectrum of color, this experience is all about celebrating what your body can do. No prior experience is necessary; just bring a mat, water, and an open heart. Let’s move, breathe, and find balance together!

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New Year, New Hue – Book Now!

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ABOUT SHARON WARWAS

Sharon Warwas is a highly-certified and deeply-experienced Pilates instructor with over two decades of dedication to the transformative power of movement.

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Her teaching journey began in 2005 when she received her foundational Peak Pilates certification. In 2011, her expertise was broadened with an additional certification from Body Arts and Science International (BASI), integrating both classical and contemporary methodologies into her repertoire.

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Sharon's extensive career includes a strong clinical focus, having worked closely with a chiropractor since 2006. As a result of this collaboration, she has been able to specialize in curating personalized programs and guiding clients with diverse fitness needs, injuries, and conditions. She has taught in various settings, both group and one-on-one, and currently runs her own studio, Custom Fit Pilates.

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Her commitment to education also extends to institutions, including teaching at the Houston Ballet Academy’s summer programs (2018–2019) and partnering with medical professionals like the "Lifestyle Docs" (Dr.s Bandana and Munish Chawla, 2024-present) to educate on the mind-body connection fostered by Pilates. Throughout the years she also taught in various group and corporate fitness settings.

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A Personal Approach to Transformation

Sharon's teaching has been profoundly affected by her own wellness journey. Actively addressing her lordosis and scoliosis through Pilates, she reframes what others may call “limitations" into a powerful source of transformation and insight. This journey has been helpful with clients to conquer and overcome injuries and achieve goals, witnessing the powerful role Pilates plays in holistic health.

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This follows her belief that everybody holds the power to achieve overall mental, physical, and spiritual well-being, and she always looks forward to guiding participants in finding alignment, strength, and overall well-being through mindful movement.

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Of her limited-time course at Color Factory Houston, Sharon says, "I am beyond stoked for this collaboration!"

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Get a Fresh Perspective – Book Now!

Artechouse x Color Factory Houston Experience Bundle
January 22, 2026

Artechouse x Color Factory Houston Experience Bundle

💠🌈Artechouse x Color Factory Houston Experience Bundle

For a limited time, ignite your senses with the Artechouse x Color Factory Houston Experience Bundle*. Immerse yourself in the intersection of art, science, and technology at ARTECHOUSE and dive into a world of joy and play at Color Factor Houton. Two extraordinary destinations. One vibrant journey through the cutting edge of digital art and the joy of color.

This package includes one (1) Anytime ticket to Color Factory Houston and one (1) Anytime ticket to ARTECHOUSE Houston.

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*Promotion valid on tickets to Color Factory Houston and ARTECHOUSE Houston through February 28, 2026. Tickets do not need to be booked and/or used on the same date. Each bundle is based on availability and is good for one (1) Anytime ticket to Color Factory Houston and one (1) Anytime ticket to ARTECHOUSE Houston. Ts and Cs apply.

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Come Together in Color Ticket Bundle 🌈 💙❄️
November 24, 2025

Come Together in Color Ticket Bundle 🌈 💙❄️

Come Together in Color Ticket Bundle💙
✨Buy 3 Anytime Tickets, Get 1 Free + FREE gift

The more the merrier—and more colorful! Our limited-time Come Together in Color Ticket Bundle includes 4 Anytime Tickets (for the price of 3!), plus an exclusive holiday-inspired postcard pack to spread the joy of color far and wide. 

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This holiday season, step away from the hustle and bustle and come together in color at Color Factory. 

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*Offer valid through January 12, 2025. No additional promos or discounts apply. Ts & Cs apply.

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🎃🍭✨TRICK-or-TREAT Night at Color Factory
October 8, 2025

🎃🍭✨TRICK-or-TREAT Night at Color Factory

Trick-or-Treat Night at Color Factory- All Venues!

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One Night Only: Candy, Costumes, and Color! 🎃✨

Our most spellbinding event of the year is back! For one night only, Color Factory transforms into a cauldron of candy, color, and costume fun. From little pumpkins to grown-up ghouls, everyone’s invited to wander through our vibrant halls as they become trick-or-treat trails filled with sweet surprises. 🍬

Come dressed to impress—costumes are highly encouraged (and it’s the perfect excuse to wear yours before the big day!).

Enjoy candy, color, and a hauntingly fun evening for all ages*.

A magically sweet night awaits… but hurry—tickets will vanish fast!

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*While supplies last. Terms and conditions apply.

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Boo! The Hunted Hues 2025 Scavenger Hunt is Here!
September 10, 2025

Boo! The Hunted Hues 2025 Scavenger Hunt is Here!

It’s the Hunted Hues 2025 Scavenger Hunt - Boo!

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The Hunted Hues weren’t always so bright! Mischievous and full of charm, these suspicious shades carry a hidden past. Step back into history with us as we seek and find their true origin stories.

Once you've met the hues, head to Color Factory and join the Hunted Hues Scavenger Hunt. This year, we're searching for the hues' favorite shades of sugar! Find them all with their favorite treats and win a prize!

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Good Luck! 👻

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Banksy x Color Factory Experience Bundle
May 23, 2025

Banksy x Color Factory Experience Bundle

Banksy x Color Factory Experience Bundle

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LIMITED TIME OFFER. Step into the unexpected with the Banksy x Color Factory Experience Bundle. Explore the brilliance of Banksy’s most iconic works, then lose yourself in a kaleidoscope of creativity at Color Factory. Two unforgettable experiences. One bold journey through color, culture, and rebellion.

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This package includes one (1) Anytime ticket to Color Factory New York and one (1) Anytime ticket to The Banksy Museum.

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Promotion valid on tickets to Color Factory New York and the Banksy Museum through August 31, 2025. Tickets do not need to be booked and/or used on the same date. Each bundle is based on availability and is good for (1) Anytime ticket to Color Factory New York and one (1) Anytime ticket to The Banksy Museum. Ts and Cs apply.

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Color Factory Manhattanhenge Confetti Accumulation
May 16, 2025

Color Factory Manhattanhenge Confetti Accumulation

A Tribute to New York’s Most Magical Sunset

Coined by astrophysicist Neil deGrasse Tyson, the phenomenon known as “Manhattanhenge” occurs only twice a year when the setting summer sun magically aligns with the gridded east-west streets of the island. The silvery skyscrapers lining these streets act like the pillars of Stonehenge—vertically framing the horizon and reflecting its colors in a stunning symphony of symmetry and sunset shades. On these rare summer nights, thousands of New Yorkers gather along 14th, 23rd, 34th, 42nd, and 57th Streets to witness this spectacle of burning oranges, bright pinks, and shocking purples as a simultaneous hush falls over the city that never sleeps.

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Manhattanhenge 2025 Dates

  • May 28th at 8:19 p.m. - Half Sun
  • May 29th at 8:20 p.m. - Full Sun
  • July 12 at 8:29 p.m. - Full Sun
  • July 13 at 8:28 p.m. - Half Sun

 🌆Full Sun: The entire solar disk is visible.

 🌆Half Sun: The sun is partially visible above the horizon.

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Best Viewing Locations

Choose any east-west street with an open view of the horizon across the Hudson River.

  • 14th St & Broadway
  • 23rd St & Broadway
  • 34th St & Fifth Ave
  • 42nd St & Third Ave
  • 57th St & Eighth Ave
Pro tip: Arrive at least 30 minutes early to grab a good spot and prep your camera!
Don’t Miss Reverse Manhattanhenge

In winter, Reverse Manhattanhenge offers a sunrise version of the spectacle—when the city wakes to light spilling through its streets around 7:00 a.m.

  • November 29, 2025
  • November 30, 2025
Color Factory X KultureCity
April 8, 2025

Color Factory X KultureCity

More Art. More Color. For Everyone.

Color Factory is delighted to partner with KultureCity as part of our drive to improve our accessibility offering. KultureCity® is the world’s leading nonprofit on sensory accessibility and acceptance. 1 in 4 individuals have a sensory need or an invisible disability. Sensory needs are a common medical condition in which the brain has trouble receiving and responding to information that comes in through the senses. Public spaces can be overwhelming due to sensory overload, making inclusivity essential. Color Factory is proud to be a KultureCity Sensory Inclusive™ Certified location.

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KultureCity Sensory Inclusive™ bags are available to guests to borrow, free of charge. 

The bag includes:

  • Strobe Glasses

  • Headphones

  • Stretchy Noodles

  • Twist/Puzzle Snake

  • KC VIP Lanyards

  • "How I’m Feeling" cards

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Upon arrival, guests can request a KultureCity Sensory Bag from Color Factory employees in the lobby.

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Learn more about KultureCity HERE or Visit KultureCity’s Social Story to learn what to expect before your visit to Color Factory.

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Made It Out of the Group Chat Ticket Bundle (25 and under only)
March 26, 2025

Made It Out of the Group Chat Ticket Bundle (25 and under only)

📲✨Made It Out of the Group Chat Ticket Bundle (25 and under only)

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Hey besties 👋 Calling anyone 25 and under - buy 4 Anytime Tickets, Get 1 Free! 

We’re doing it for the plot. We’re calling it our *Made It Out of the Group Chat* Ticket Bundle: Buy 4 Anytime Tickets, Get 1 Free*. Rally the group chat and pull up for an experience full of color, creativity, and straight-up vibes. Don’t leave this on read.

***IDs required.** All guests attending as part of the “Made It Out of the Group Chat” Ticket bundle must be 25 years old or under and will be asked to show their ID upon entry. The Made It Out Of The Group Chat Ticket Bundle consists of 5 Anytime Tickets (approximately 25% off the retail value). No additional promos or discounts can be applied. Ts & Cs apply.

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Special Parking Offers at Color Factory New York, Houston and Chicago
February 3, 2025

Special Parking Offers at Color Factory New York, Houston and Chicago

We are excited to welcome you to our venues for your visit! To ensure a smooth arrival, please note our parking options for each city below: 

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Color Factory Chicago: Discounted parking is available at Traders Self-Park (326 S. Wells / 329 S. Franklin). To access the discount, please use their Pre-book Parking Link or ask for a voucher at Coat Check in the Color Factory lobby.

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Color Factory New York: Discounted parking is available at Laz Parking (294 Hudson Street). To access the discount, please use their Pre-book Parking Link or inform the garage manager that you are visiting Color Factory by showing your ticket confirmation email.

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Color Factory Houston: We have very limited, first-come, first-served free parking available in a small lot adjacent to our venue, clearly marked with Color Factory Parking signs. There are several lots nearby, so please be sure to park only in the designated Color Factory lot to avoid confusion or towing. These spaces tend to fill quickly, especially on weekends and holidays.

For additional parking, we’ve partnered with the Arrive Upper Kirby parking garage, located just across the street at 3200 Kirby Dr., Houston, TX 77098, to offer our guests a 25% discount.

To access the discount:

  • Scan the QR code at our front desk upon arrival.
  • Enter your license plate number and select your parking duration.
  • Pay directly from your phone — no need to use the garage kiosk.

Please allow 10–15 extra minutes before your scheduled entry time to park and complete the payment process. Discounted parking is available on the 2nd floor and above.

Note: Color Factory is not responsible for towed vehicles.

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Color Factory Wins "Best Immersive Art Experience in the USA" for the Second Year in a Row
February 26, 2025

Color Factory Wins "Best Immersive Art Experience in the USA" for the Second Year in a Row

BREAKING: Color Factory Wins "Best Immersive Art Experience in the USA" for the Second Year in a Row. What fantastic news! Here's our official press release:

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Color Factory, the interactive art experience that invites visitors to immerse themselves in the joy of color, is excited to announce they have been selected as 2025's “#1 Best Immersive Art Experience” by USA Today’s annual Readers’ Choice 10Best Awards. 

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USA TODAY’s 10Best helps readers travel smart by providing original, unbiased content that highlights the best of the best in a broad range of categories, from destinations and food, to hotels and things to do. Their Readers' Choice Awards nominees are submitted by USA Today’s panel of esteemed experts and then hand-selected by 10Best editors before final voting by the general readership. 

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Color Factory was nominated in the 10Best Awards category of the most remarkable art experiences in the United States: which includes the best art museums, sculpture parks, arts districts, small-town art scenes, and cities for street art. Winning the category for the second year in a row, Color Factory is proud to hold the honor again as the USA’s Best Immersive Art Experience - a milestone that Color Factory will be celebrating for years to come.

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Interim CEO Ben Williams said, "Winning two years in a row – what outstanding recognition! Thank you to the USA Today voters for the honor. Keeping the number one spot is a testament to the work of the Color Factory team. Every day, we deliver truly memorable experiences – real bolts of joy and human connection – through our extraordinary color art. Our second 10Best win shows we don't rest on our laurels. We're excited to welcome new guests as a result of this award. I recommend everyone make 2025 their year of color!"

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First debuting in 2017 as a temporary location in San Francisco, the exhibit subsequently went on to expand into massively successful permanent locations in New York (2018), Houston (2019), and Chicago (2022). Since 2017, Color Factory has immersed guests in the joy of color. Visitors embark on a bright and colorful journey through immersive installations that inspire joy and human connection, expand boundaries of perception, encourage play, and engage the senses in unexpected ways. Each room is designed in partnership with an exceptional roster of local and international artists and collaborators to tell their unique color stories through participatory installations.

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Read the official announcements from USA TODAY:

2025

2024

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Visit colorfactory.co to jump into our world of color.

Cirque du Soleil x Color Factory Houston: Cirque de Couleur Ticket Offer
February 6, 2025

Cirque du Soleil x Color Factory Houston: Cirque de Couleur Ticket Offer

For a limited time, embark on an iconic and colorful experience in Houston with the Cirque de Couleur Ticket Offer. Enjoy 20% off tickets to Cirque du Soleil ECHO with the purchase of an Anytime TIcket to Color Factory Houston. Take a bright and vibrant journey through the joy of color at Color Factory and then immerse yourself in the acrobatics and storytelling of Cirque du Soleil. 

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>> Book Cirque de Couleur tickets here <<

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Promotion valid on tickets to Color Factory Houston through March 31, 2025 and Cirque du Soleil ECHO (Houston) through March 23, 2025. Tickets do not need to be booked and/or used on the same date. Each bundle is good for one (1) x Color Factory Houston Anytime Ticket and 20% off tickets to Cirque du Soleil ECHO (Houston). Tickets to ECHO must be used before the show closes on March 23, 2025. Ts and Cs apply. Cannot be combined with additional promotions.

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Skydeck and Color Factory Announce the "Views & Hues" Ticket Bundle
January 10, 2025

Skydeck and Color Factory Announce the "Views & Hues" Ticket Bundle

Color Factory is delighted to announce a LIMITED TIME TICKET BUNDLE OFFER in partnership with Willis Tower's iconic Skydeck observation deck.

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Immerse yourself in a vibrant and breathtaking adventure with the Skydeck x Color Factory Views and Hues Bundle.

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Spend an unforgettable day at Willis Tower - take in the spectacular views of Chicago via The Ledge at Skydeck, then embark on a vibrant journey through the joy of color at Color Factory.

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A perfect pairing of iconic views and colorful memories in the Windy City.

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>> Click Here to Purchase Your Skydeck x Color Factory View and Hues Bundle <<

A Perfect Pairing at Willis Tower
November 15, 2024

A Perfect Pairing at Willis Tower

A popular pairing! Enjoy our limited-time Color Factory Chicago x Kindling offerings now through March 2025!

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Pairing for Two: HUES + HEARTH PACKAGE FOR TWO

LIMITED TIME OFFER. Immerse yourself in a vibrant - and delicious - adventure with the HUES + HEARTH PACKAGE FOR TWO. Take an unforgettable journey through the joy of color at Color Factory Chicago, then indulge in the wood-fired flavors and internationally inspired menu at Kindling - all while staying warm inside Willis Tower.

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This package includes two tickets to Color Factory Chicago and a $50 gift card for an exceptional dining experience from James Beard Award-winning chef Jonathon Sawyer at Kindling. A perfect pairing within Willis Tower for an afternoon or evening of colorful memories and delicious bites. 

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Promotion valid on tickets to Color Factory Chicago and dining credit to Kindling Chicago through March 31, 2025. Tickets and dining credit do not need to be booked and/or used on the same date. Each bundle is good for 2 x Color Factory Chicago Anytime Tickets and 1 x $50 dining credit to Kindling Chicago. Ts and Cs apply.

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Book your package.

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Pairing For Your Company or Group: Host Your Private Event at Color Factory with Catering by Kindling!

A perfect pairing to create unforgettable moments with colleagues, friends, and family. This year, consider making your holiday gathering truly unique by hosting it at Color Factory, with delicious, bespoke catering by Kindling. Color Factory, voted #1 Immersive Art Experience in the USA for its journey through the joy of color, paired with Kindling’s elevated, wood-fired dishes, is the perfect combination to ignite warmth, joy, and creativity for your guests.

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Reach out to our events team for more information.

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Hispanic Heritage Month: Q&A with JZD founders
October 3, 2024

Hispanic Heritage Month: Q&A with JZD founders

This Hispanic Heritage Month: Meet the founders of JZD

Happy National Hispanic Heritage Month! To celebrate, we're taking a minute to highlight and chat with our partners JZD - a Latina-owned lifestyle brand founded by Texas natives Jennifer Serrano and Veronica Vasquez. We're inspire by their mission to create products that build community and celebrate culture.

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What’s your favorite part about running JZD?

Our favorite part of running JZD is getting to create for our community and working with our family! It's truly a dream to work with my parents and wife every single day.

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What inspired you to create JZD?

JZD started out as an Etsy shop back in 2016 because we felt like we needed a reminder of our power. Our first successful product is the now iconic Latina Power Tee.

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Where do you find your inspiration?

Our community! Everything that JZD does and every single item that we put out is with our community in mind. We love creating pieces that make our customers say “Wow! That’s me!” or “This reminds me of my abuela!”

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What “dichos” is your favorite?

All time favorite forever and ever is, "no pasa nada." It's a dicho that has been with me my entire life and it has become a way of living.

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What does being Latinx mean to you?

Being Latinx means celebrating our beautiful culture, languages, and histories that connect our diverse communities. It’s about honoring traditions, embracing the vibrancy of our heritage, and recognizing the challenges and resilience of our ancestors. It also means finding strength in our shared experiences while appreciating individual stories. Ultimately, it’s a commitment to cultural pride and a call for unity among all Latinx voices.

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What’s next for JZD?

We are so excited to continue to grow our community! We also have some really exciting partnerships launching in 2025 that we cannot wait to share! Most importantly we plan to continue to empower our community and create products that represent us.

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You can find pieces from their collection in our Color Shops onsite and online.

Meet Color Factory's Refreshed New York Neighborhood Map
October 2, 2024

Meet Color Factory's Refreshed New York Neighborhood Map

More Art. More Color.

The color continues with our refreshed Color Factory New York neighborhood map! We’ve curated 10 more surprises for you across downtown Manhattan.

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Get your aura read, take a bite out of a rainbow, or swing into the NYC sunset. Roam from one place to the next, discover surprises, and collect keepsakes—all at your own pace. As you wander, pay attention to the shades that surround you and see if you can spot some of the sites that inspired the colors in our palette.

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>> CLICK HERE to view our New York neighborhood map. <<

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Share your journey with #colorfactoryco and tag @colorfactoryco along with our partners!

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Houston: We’re Looking for Volunteers 🖐️🌈
April 2, 2024

Houston: We’re Looking for Volunteers 🖐️🌈

Color Factory is thrilled to announce a transformative partnership with EnChroma, a pioneer in color accessibility technology. Through the EnChroma Color Accessibility Program™, EnChroma glasses are now available for guests with red-green color blindness to borrow during their time at the experience, free of charge. This collaboration marks a significant stride in Color Factory’s ongoing commitment to inclusivity and bringing the joy of color to as many people as possible. 

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We are seeking volunteers who are red-green color blind to experience EnChroma glasses in person at our Houston location on April 24, 2024. 

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Color Factory Houston is hosting an event and looking for red-green color blind volunteers to use EnChroma glasses for the very first time. Media and Press will be on hand to capture these moments and speak with the volunteers throughout the experience. If you are red-green color blind or know someone who is, please click here to fill out a brief volunteer background form. For question #3 (“Media Opportunity”), add that you’re volunteering to try the glasses at COLOR FACTORY. Applications will close Monday, April 15th.

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Volunteers must be available to attend the event at Color Factory Houston on April 24th from 10am-12pm CST. Note that this is a volunteer experience and travel costs will not be covered. 

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About EnChroma Glasses:

EnChroma glasses use special optical filters that help the color blind see an expanded range of color and to see it more clearly, vibrantly and distinctly. The glasses are the product of two NIH research grants and clinical trials at UC Berkeley and UC Davis. Read this recent study by UC Davis on the effectiveness of our glasses. Importantly, the glasses are not a cure for color blindness and work for 8 out of 10 red-green color blind people. Results and reaction times vary. A color blind wearer must have all three of their “color cones” in the retina working properly to benefit.

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Volunteers selected will be notified in advance.

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Color Factory Voted #1 Immersive Art Experience in the USA
March 1, 2024

Color Factory Voted #1 Immersive Art Experience in the USA

BREAKING: USA TODAY readers have chosen Color Factory as the country's #1 immersive art experience in this year’s Readers’ Choice 10Best Awards.

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 USA TODAY’s 10Best helps readers travel smart by providing original, unbiased content that highlights the best of the best in a broad range of categories, from destinations and food, to hotels and things to do. Their Readers' Choice Awards nominees are submitted by USA TODAY’s panel of experts and then hand-selected by 10Best editors before being voted on by the public.

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This year, Color Factory was included in the 10Best list of the most remarkable art experiences in the United States: the best art museums, sculpture parks, arts districts, small-town art scenes, and cities for street art. Not only that, but we won our category, and now are officially recognized as the USA’s best immersive art experience.

As USA Today 10Best put it:

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“Become one with color at Color Factory, where you can participate in more than a dozen immersive art exhibits. With locations in Chicago, Houston, and New York City, visitors can enjoy engaging their senses and indulging in play. You even get sweet treats, city keepsakes, and digital images throughout your journey.”

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A big vote of thanks from us to our guests, our team and our talented artists. We're blushing! This is a milestone that Color Factory will be celebrating for years to come.

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Want to know more? Visit colorfactory.co to start exploring our world of color.

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‍Color Factory × EnChroma
November 21, 2023

‍Color Factory × EnChroma

More Art. More Color. For Everyone.

Color Factory is proud to be a part of the EnChroma Color Accessibility Program™ (CAP), offering EnChroma’s revolutionary glasses for color blindness across all of our locations. As part of our ongoing dedication to inclusion and accessibility, we’re excited for more visitors to experience the joy of color through EnChroma technology that helps reveal deeper, richer, and crisper hues.

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EnChroma glasses can be borrowed for the duration of your Color Factory visit. Look for EnChroma x Color Factory signage upon your arrival to find out more!

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Color blindness affects over 13 million people in the US and about 4% of the population. Also known as color vision deficiency (CVD), it is a reduced ability to distinguish between colors when compared to the standard for normal human color vision. People with CVD usually have difficulty distinguishing between certain colors such as yellow and orange, green and brown, pink and gray, or blue and purple. 

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While people with normal color vision see over one million shades of color, those with color vision deficiency only see about 10% those hues and shades. As a result, their world view is dull and less vibrant, with some colors appearing muddled, muted, washed out or indistinguishable. To them, purple looks blue, red seems brown, gray appears pink, and green and yellow can look similar. The color blind can struggle to see the red in a flower, the variation of colors in a rainbow, a painting, the true hair or eye color of a loved one, red and green stoplights and more. In viewing artwork, the color blind may struggle to see some colors. In school, the condition can cause frustration and challenges in learning. Here are some examples of how the color blind see:

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EnChroma glasses enable people to see an expanded range of clear, vibrant, distinct color and enjoy enhanced detail and depth perception. 

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Curious about your color vision? Take the EnChroma Color Blind Testーit’s easy, quick, and free.

 

How EnChroma Glasses Work

EnChroma’s patented lenses are engineered with special optical filters that enable the color blind to see a broader range of colors more clearly, vibrantly and distinctly so they can experience colorful art, the beauty of nature, overcome everyday challenges and better understand and appreciate colors.

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Importantly, EnChroma glasses are not a cure or correction for color blindness, they work for approximately eight out of 10 people with red-green color blindness, do not provide full color vision and results and reaction times vary. For questions or comments, email [email protected]

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EnChroma glasses are available in outdoor and indoor lenses that can also be customized for prescription. They also come in both adult and kids’ sizes.

Special Discounts on EnChroma Glasses

When you buy EnChroma glasses, patrons of Color Factory will receive a special 10% discount. Use this link and also remember to type in SEECF10 in the DISCOUNT CODE area.

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EnChroma glasses are available in outdoor and indoor lenses that can also be customized for prescription. They also come in both adult and kids’ sizes.

Seek & Find: A Colorful Word Search 🌈🔍✍️
November 3, 2023

Seek & Find: A Colorful Word Search 🌈🔍✍️

New York City is a vibrant metropolis where you can find colorful inspiration around each and every corner. From the classic yellow of the taxi cabs to the historic brownstones in Harlem, the city is a canvas painted with iconic hues. We searched high and low to find the perfect shades of our New York City color palette. Whether you are walking around the city that never sleeps or dreaming of a trip to the Big Apple, here’s your chance to seek and find these shades in our colorful word search. Take it to the streets and look for these hues in your own city! 

How to Play:

  1. Download the Color Factory Word Search here.
  2. Print it out and grab your favorite set of colored pencils or markers.
  3. Challenge yourself to find all of the iconic New York City colors hidden within the word search.

Happy searching!

Jelly Belly × Color Factory
July 25, 2023

Jelly Belly × Color Factory

Our lobbies just got a little sweeter!

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We’ve partnered with the one and only JELLY BELLY® to bring you a new treat, perfectly paired in flavor and hue to each of our city color palettes. Step into our lobby and step right up our Jelly Belly® carts in all locations.

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Grab this sweet treat and see if you can connect the dots, or should we say beans?

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Jelly Belly Fun Facts:

  • Every Jelly Belly jelly bean contains flavorin both the center and the shell
  • Jelly Belly beans are known for their iconic shape. Jelly beans that don’t quite hit the mark are called “Belly Flops”.
  • It takes 7-14 days to make one Jelly Belly jelly bean!

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Candylab × Color Factory: Introducing The Chromabus!
July 13, 2023

Candylab × Color Factory: Introducing The Chromabus!

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Buckle up for the launch of our exclusive collaboration with Candylab Toys.

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We’ve partnered with our NYC neighbors, Candylab Toys, to bring you this limited edition Color Factory CandyCar®. Carefully crafted and color-blocked in some of our favorite hues, we hope the Chroma Bus will help spread the joy of color wherever you choose to park it.

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Quantities are limited, so get yours now online or at your local Color Shop in Chicago, Houston, or New York.

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Shop Now

Happy Pride Month!
June 8, 2023

Happy Pride Month!

We’re celebrating PRIDE today and every day here at Color Factory.

This June, we partnered with designer Ry Macarayan on a custom illustration inspiring us to LIVE IN COLOR.  

Ry is an illustrator and designer currently based in Seattle, WA. They are strategic in their work, often using clean and minimal forms, but is unafraid of bold colors, soft textures, and refreshing compositions. Their style is a perfect example of organic shapes living in a digital world.

What does it mean to LIVE IN COLOR?

“It means finding your people and seeing how enriching and powerful it is to be surrounded by community. It means living outside of binary structures taught to us and seeing how beautiful life can be when you are able to experiment, play, and find joy in being yourself."

- Ry Macarayan
@rymakes

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Mochi Kids × Color Factory
May 1, 2023

Mochi Kids × Color Factory

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We’re celebrating Asian American and Pacific Islanders Month here at Color Factory!

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This month we’re partnering with Mochi Kids! We’ve admired Amanda Stewart for a long time with her adorable, kid-friendly (and parent approved!) designs paired with her dedication to social responsibility. She has built her brand by lifting up other small businesses, sourcing and producing her line with a locally, female-owned manufacturer, and using her platform to raise awareness for issues important to her (and to all humans!) along the way. We think you and your kiddos will love these special pieces designed just for us in the Color Shop!

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Halloween has arrived at Color Factory Houston!
September 22, 2022

Halloween has arrived at Color Factory Houston!

A spell has been cast! The happy haunts have transformed Color Factory into a fangtastic, Halloween Dream!

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Starting TODAY through Día de los Muertos, treat yourself to a new, ghostly experience for all ages (we promise, our ghosts are friendly!) including:

📸 Brand new photo ops (did someone say GIANT PUMPKIN?!)

🦇 A batty “Fallfetti" installation

🍬 Ghoulishly delightful treats

😱 Haunted Hues custom photo booth borders on all digital images

✨ Free themed giveaways

🎃 Decorate a pumpkin!

👻 Limited edition Halloween merchandise

🌙 Plus, special add-on options (to make your visit scary-good) Juiceland Juice in a souvenir cup!

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The forecast calls for Winter Colorland!
November 7, 2022

The forecast calls for Winter Colorland!

Chicago, Houston, & NYC... Prepare for a blustery blizzard with the arrival of Winter Colorland at Color Factory! Starting November 17th, all three of our locations will be blanketed in seasonal cheer, so bundle up for some one-of-a-kind festive fun before the snow melts.

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Come experience:

⛷️ A ski lift through a confetti snow storm!

🍬 NEW, seasonal sweet treats

☃️ Wintery photo opportunities (holiday cards, anyone??)

🎁 BRAND NEW giveaways

❄️ A snow-in-the-dark (ha!) scavenger hunt in our ball pits

🎨 A festive craft DIY add-on

✨ Plus, our exclusive Winter Colorland Collection in our Color Shops

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Your holiday season will not be complete without a visit to WINTER COLORLAND!
Everything You Need To Know About Our Celebration Room in Houston!
October 25, 2021

Everything You Need To Know About Our Celebration Room in Houston!

This summer, Color Factory launched a brand new room in Houston… the Celebration Room! This special event venue is the perfect place for hosting birthday parties, graduation parties, work offsites, and MORE. Between our confetti room, giant ball pit, and treats – any event you host at Color Factory is sure to be MEMORABLE.  

Located right off our grand finale (the ball pit!), this special venue is ready to go when you arrive. Tinsel covers the walls along with large-scale colorful dots (and the classic Color Factory smiley face logo)! There are four large tables and chairs for up to 27 guests.  You’ll have access to a refrigerator to store cake (or other treats!) during your visit.  AND, there’s even a letterboard that can be customized with ANY special message you’d like!

READY TO BOOK?
Here’s What’s New at Color Factory This Month!
October 28, 2021

Here’s What’s New at Color Factory This Month!

We have a LOT going on this month, and can’t wait to have you join in on allll the fun! Keep reading to learn a little more about what’s new at Color Factory in October.

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1. ORANGE YOU EXCITED FOR HALLOWEEN?

This Friday-Sunday, come celebrate a fangtastic Halloween at Color Factory. There will be special themed treats, a festive makeover of the confetti rooms, our staff decked out in costumes, PLUS other fun surprises. Make sure you purchase tickets HERE before we sell out!

2. EATALY INSTALLATION

Don’t forget! If you’re in NYC – our exhibit at Eataly Downtown is still on view! The beauty of the colors above MIXED with Eataly’s color-filled menu is sure to give you the perfect night (or day!) out! Click here to read more.  

3. HOUSTON CELEBRATION ROOM

Curious about our new celebration room in Houston? It’s available to rent for all kinds of parties NOW! Get ALL the details by clicking RIGHT HERE to read a little more about the room, how to reserve your party, and more!

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Our Houston Celebration room is ready for your birthday parties, work offsites, group events, and MORE!

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4. VETERANS DISCOUNT

Color Factory is so thankful for the service of the US Armed Forces. With Veterans Day around the corner, we wanted to remind you that we offer a 10% discount to any active, veteran, retired, or reservist personnel. Email us at [email protected] to access your code!

5. COLOR CHANGING MUG

Have you purchased our BEST-SELLING color changing mug yet? Just add hot liquid and watch the design totally transform. Now available here  in our online shop. Grab it before it’s gone!

See you soon!

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Help Us Share Color and Cheer This Holiday Season!
December 12, 2021

Help Us Share Color and Cheer This Holiday Season!

Color Factory has teamed up with Art Start in New York City and Team Brownsville in Houston to send gifts to kids and teens this holiday season. In each Color Factory gift shop, guests are able to donate towards gifts through these organizations. Grab tickets now and don’t forget to stop by our shop on the way out to make a donation!

Color Factory NYC x Art Start

Art start uses the creative process to nurture the voices, hearts, and minds of historically marginalized youth. And, visitors to Color Factory can choose from a variety of gifts across different dollar amounts to benefit an Art Start Participant!

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“We are so excited to partner with Color Factory this holiday season. Not only do we love their mission of supporting creativity and fostering curiosity, but this giving initiative will support Art Start youth programs through 2022.”

-Mariama Noguera-Devers, Deputy Director at Art Start

Color Factory Houston x Team Brownsville

Team Brownsville is a nonprofit that provides humanitarian assistance to asylum seekers. This holiday season at Color Factory, you can send a stocking to a child legally waiting to cross the border by adding a $10 donation to your purchase. Each stocking comes with a small toy, a book, holiday candy, and one or more items of warm clothing.

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“Thank you so much. It means the world to the kids and the parents who often don’t know that Americans care about them. They’ve suffered so much on their journey to the border. ”

-Andrea Rudnik, Volunteer Coordinator at Team Brownsville

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If you can’t make it to Color Factory before the holidays, you can make a direct donation to Art Start or Team Brownsville through their websites. We hope to see you soon and thank you for helping us support these phenomenal organizations this season.

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What is Color Factory?
April 22, 2023

What is Color Factory?

Color Factory is an interactive art exhibition that immerses visitors in a colorful world of creativity and fun. The exhibit is designed to celebrate the joy and wonder of color and features a variety of interactive installations, games, and activities that engage all the senses. Located in major cities across the United States, the Color Factory is a popular attraction that draws visitors of all ages and backgrounds. Each location features a unique set of installations that are designed to reflect the character and personality of the city in which it is located.

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Into The Blue at Color Factory NYC

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One of the most popular installations at the Color Factory is the giant ball pit filled with over 500,000 balls. Visitors can jump in and immerse themselves in the sea of color, and take photos to capture the fun and excitement of the moment. Another popular installation is the rainbow-colored ribbon room, where visitors can walk through a tunnel made of colorful ribbons and experience the sensation of being surrounded by color.

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Chromaroma at Color Factory Houston

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In addition to these installations, the Color Factory also features a variety of other interactive activities, including a “Chromaroma” wall that allows visitors to experience different scents, a color-matching game that challenges visitors to match colors to their corresponding objects, and a room filled with balloons that visitors can play with. 

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Throughout the exhibit, visitors are encouraged to play, explore, and have fun as they discover the many ways that color can inspire and delight the senses. The exhibit also features a gift shop where visitors can purchase souvenirs and mementos of their visit, including colorful t-shirts, stickers, and other merchandise.

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Perspective Party by Camille Walala at Color Factory Chicago

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Overall, the Color Factory is a vibrant and exciting celebration of color and creativity that offers visitors a unique and immersive experience unlike any other. Whether you're a fan of art, design, or simply love to play and explore, the Color Factory is sure to leave you feeling inspired and energized.

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Springtime “Colors In Bloom” Exhibit Ending Soon!
April 27, 2023

Springtime “Colors In Bloom” Exhibit Ending Soon!

A celebration of the vibrant colors of the season, Color Factory’s springtime exhibit “Colors in Bloom” has been delighting visitors since February. But all good things must come to an end, and “Colors in Bloom” is no exception. This May marks the end of the exhibit, making it the last chance for guests to experience this one-of-a-kind display.

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If you haven't had the chance to visit Color Factory yet, now is the time to do so. The exhibit is a sensory delight, featuring a series of rooms and installations that engage all of your senses. 

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Tulips in Chicago

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The “Colors in Bloom” experience takes this sense of wonder and amplifies it with an explosion of springtime colors.The most unique feature of Color Factory's Colors in Bloom experience is the transformed confetti rooms.  This installation is a fully immersive experience that simulates a blooming garden. As you step into the room, you are enveloped in a cloud of petals that dance around you, creating a magical atmosphere that feels like stepping into a fairytale.

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Cherry Blossoms in NYC

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If you're a fan of immersive art experiences, or simply looking for a unique and fun way to spend an afternoon, then the “Colors in Bloom” exhibit at Color Factory is not to be missed.  But remember, time is running out! The exhibit is set to end this May, so make sure to book your tickets soon!

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Color Factory Houston’s Newest Immersive Experience: A Royal (Disco) Ball!
April 13, 2023

Color Factory Houston’s Newest Immersive Experience: A Royal (Disco) Ball!

Grab your rhinestone cowboy boots and hit the (silent) disco dance floor! We’re bringing one of our most beloved installations to Color Factory Houston. “A Royal (Disco) Ball” is the newest attraction at our popular interactive art exhibit located in Upper Kirby. 

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Color Factory Houston has always been known for its visually stunning installations, but now visitors can also engage with the art in a new way: through dance! “A Royal (Disco) Ball” celebrates the greatest, Texas-born women artists of our time. That’s right, the QUEENS of the charts (and our hearts from) Selena and Megan Thee Stallion to Houston’s own Beyoncé and Lizzo! 

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Our all-purple palace is an ode to female empowerment and these hometown heroines. Don a pair of headphones, turn up the volume, channel your inner star, and dance until your heart goes “bidi bidi bom bom.”

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But…the fun doesn't stop there! Try to spot the secret room hidden amidst the lavender hues.  Inside, you'll discover a fun surprise that will make your day a little brighter. 

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Visitors to the Houston Color Factory are encouraged to wear comfortable shoes and clothing, as the dance floor is meant to be an active space. The exhibit is also open to all ages, making it a fun activity for families and friends.

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Color Factory: Our Year In Review
December 28, 2021

Color Factory: Our Year In Review

We couldn’t have done it without you! Here are just a few of the exciting things that colored 2021 for us:

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1. Through Rose-Colored Glasses , Houston

We worked with Ainsley Rose Romero & Eric Friedensohn  to create an experience that invites you to slip on a pair of rose-colored glasses and look around to find that there’s so much more in life to appreciate, if you just take a moment to shift your perspective.

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2. Eataly Downtown X Color Factory  

Color Factory partnered with Eataly Downtown to bring joy and color to New Yorkers as we all emerged from a difficult year. Artist HOTTEA created a sweeping installation of hand cut yarn to capture the colors of dawn in two cities close to Eataly’s heart – Torino, Italy and New York City.

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3. The Oculus in Color

Eataly and Color Factory lit up The Oculus in the colors of HOTTEA’s installation, sharing our stunning sky-inspired palette with all of downtown Manhattan.

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4. All That Shimmers, Houston

The immersive installation from artist Rachel B. Hayes features a palette of jewel tones that sparkle in the sunlight. As light shines through the translucent panels of this site-specific piece, colorful beams bathe our Houston space in precious hues.

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All That Shimmers, Houston

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5. New in New York

Color Factory New York  got a fresh look in 2021 with a new lobby showcasing our NYC color palette, a Central-Park-inspired confetti room that changes colors every eason, and our Silence is Golden dance party experience featuring a playlist from Brookyn’s own Spinderella.

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6. Cause for Celebration!

Our Houston location launched its party room, available for all your private events. Interested in hosting? Email us at [email protected].

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7. Hues Flash

From a new Chicago location opening in Spring 2022 to the appointment of  our new CEO, Tina Malhotra, Color Factory had some exciting news to share with the world this year.

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8. More Color in the Shop

We launched tons of cool new products in our online and on-site gift shops. Supplies are limited so grab your gear today!

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We loved every second of 2021 and feel grateful for the opportunity we had to spend it with YOU! We’re looking forward to a new year full of color, fun, family and loved ones, and success from the entire team at Color Factory. See you next year!

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This Month Only! 2 Tickets for the Price of 1
January 4, 2022

This Month Only! 2 Tickets for the Price of 1

BIG NEWS! This January, pay half price on Color Factory tickets every Thursday from 4pm-8pm at BOTH Color Factory locations!

That means: If you bring a date during these times, your date comes FOR FREE!

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To access the deal, just use code: DATENIGHTS22 when purchasing tickets.

(Discount requires the purchase of at least TWO adult tickets.)

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SEE YOU SOON!

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Color Factory Chicago: Time Out’s “Must-See in 2022”
January 19, 2022

Color Factory Chicago: Time Out’s “Must-See in 2022”

From daring new restaurants to world-renowned museums, the world is filled with destinations to add to your bucket list. Color Factory is thrilled to be included alongside these one-of-a-kind experiences as one of Time Out’s “22 best new things to do in the world in 2022”.

Listing Color Factory at #14, Time Out says:

“The eye-popping, kaleidoscopic installations of roving interactive museum Color Factory will rock up in Chicago this spring. Its largest-ever exhibition will take over Willis Tower…Previous shows have featured candy-pink rooms and NASA-themed ball pits, so expect a wildly in-yer-face mix of classic Color Factory replicas and new rooms themed around Chicago itself.”

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In case you missed it, Color Factory is opening our largest-ever exhibit in the Willis Tower this Spring. We might be a bit biased, but we agree that Color Factory Chicago is a must-see. Start planning your trips, we’ll see you there soon!

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Love is in the air at Color Factory!
February 25, 2022

Love is in the air at Color Factory!

Join us for Valentine’s Day at Color Factory NYC & HTX from February 9th through February 14th. Featuring:

  • Flower stands from @flowerbodega (NYC) and @babecityblooms (HTX) selling bright & beautiful mini-bouquets for all your special someones
  • Photo ops with ALL the feels including Valentine’s Day props, decor, & digital frames
  • Tasty treats with exclusive flavors & designs
  • Some of your favorite Color Factory experiences and team members dressed up for the occasion

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Grab your SOs, your BFFs, and your tickets NOW to celebrate the spectrum of love at Color Factory.

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Chicago Artist Highlight: Edra Soto
April 8, 2022

Chicago Artist Highlight: Edra Soto

We’re excited to begin to announce our artist features for our Chicago location, coming late this Spring. In our new lobby, we’re working with Puerto-Rican born and Chicago-based artist @edrasoto to display our city color palette in a fresh way. Edra is creating a site-specific iteration of her GRAFT series: guests will peer through viewfinders in the installation to discover the photos that inspired each color in the palette.

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The artist has attended residency programs at Skowhegan School of Painting and Sculpture, Beta-Local, the Robert Rauschenberg Foundation Residency, Headlands Center for the Arts, Project Row Houses and Art Omi, among others. Soto has been awarded the Efroymson Contemporary Arts Fellowship, the Illinois Arts Council Agency Fellowship, the inaugural Foundwork Artist Prize and the Joan Mitchell Foundation Painters & Sculptors Grant, among others. Between 2019-2020, Soto exhibited and traveled to Brazil, Puerto Rico, and Cuba as part of the MacArthur Foundation’s International Connections Fund. Soto holds an MFA from the School of the Art Institute of Chicago and a bachelor’s degree from Escuela de Artes Plásticas y Diseño de Puerto Rico. The artist lives and works in Chicago.

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We can’t wait to see Soto’s work come to life at Color Factory Chicago!

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